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Industry Advertising
Founded 2007
Headquarters Seattle, Washington, USA
Key people
Website Zooppa.com

Zooppa is a global social network for creative talent that partners with brands and agencies to launch user-generated advertising projects. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand sponsored advertising projects.[1][2] In competition for cash payments, filmmakers, graphic designers, and other creatives submit their original ads in response to a client's brief. These ads can take various formats including video, print, banners, concepts, and audio.[3][4][5][6]


Today Zooppa has over 300,000 members worldwide, averaging over 1,000 new members per week. They have hosted over 400 projects since opening in 2008.[7][8]

Zooppa's clients include brands such as Google, AT&T, Nike, VISA, Disney, Philips, IBM, Reebok, Siemens, Mike's Hard Lemonade, General Mills, Microsoft, NBC Universal, Unilever, Zinio, and Mini Cooper.[3][9][10][11] As well as agencies including Ogilvy, BBDO, Leo Burnett, Saatchi & Saatchi, Mind share and ZenithOptimedia.[7][12]

Along with independent filmmakers and graphic designers, Zooppa partners with schools, universities and creative affiliates all across the globe. Such schools include USC School of Cinematic Arts, the New York Film Academy and many others.[13]

Zooppa was named as one of Entrepreneur Magazine's 100 Brilliant Companies in 2014 [14]


Zooppa was founded in 2007 near Venice, Italy where they were incubated as part of the H-Farm Ventures program. After successfully bringing people-powered brand energy to the Italian marketplace, Zooppa launched its global headquarters in Seattle, Washington in December 2008.[3][15][16][17]

The name Zooppa is derived from the Italian word for soup, zuppa. The name was chosen because it fits Zooppa's diverse community, which can be compared to the various ingredients of a stew of content.[18]


  • Silver Award Recipient at the 6th Annual Internationalist Awards for Innovation in Media for their campaign with Reebok to bring back the Reebok Pump.[19]
  • Along with The Integer Group they were awarded Best Advertising Online Campaign at the 2014 Internet Advertising competition for their campaign with Xbox One and Slurpee.[20]
  • The People for Smarter Cities initiative with IBM was recognized by The Wall Street Journal, Advertising Age and Fast Company for its success. The project crowdsourced digital videos from around the world showcasing how citizens would improve their cities.[21][22][23]
  • Featured in the Puget Sound Business Journal for their cost-effective platform of generating content for clients, while simultaneously giving creatives a way to showcase what they are capable of doing.[24]
  • Named one of Entrepreneur Magazine's 100 Brilliant Companies of 2014.
  • Won Gold alongside Ogilvy at the 2015 Internationalist Awards for Innovation in Media for their work with IBM’s People for Smarter Cities [25][26]
  • Along side mike's HARDER won Best Integrated Ad Campaign 2015 from the Web Marketing Association for the Design the Next Can graphic design project[27]
  • Won a Marketing Makes a World of Difference Award for IBM's People for Smarter Cities project an initiative of IBM's Smarter Planet[28][29][30]

See also[edit]


  1. ^ Egolf, Karen (April 5, 2010). "CMO Council Names 'Pause' Winners". Advertising Age. Retrieved May 3, 2010. 
  2. ^ "People and Accounts of Note in Advertising". The New York Times. April 2, 2010. Retrieved May 3, 2010. 
  3. ^ a b c Green, Megan (May 4, 2010). "Zooppa Rewards Creatives for User-Generated Advertising". TalentZoo.com. Retrieved May 4, 2010. 
  4. ^ "'Pause for Cause' Picks Creative Contest Winners". MediaPost. April 5, 2010. Retrieved May 3, 2010. 
  5. ^ "Social Media Gets Public Service Campaign Out There". Marketingweb. April 8, 2010. Retrieved May 3, 2010. 
  6. ^ http://www.raindance.org/10-reasons-why-you-should-join-zooppa/
  7. ^ a b http://globenewswire.com/news-release/2012/01/18/465499/242921/en/Zooppa-and-Rumblefish-Announce-Soundtrack-Licensing-Partnership.html
  8. ^ http://www.geekwire.com/2015/crowdsourced-creative-firm-zooppa-raises-3-4m-of-new-series-b-round/
  9. ^ Sullivan, Laurie (May 31, 2009). "Sun Shines On Zooppa's Social Community Despite Fears". MediaPost. Retrieved May 3, 2010. 
  10. ^ "Universal Studios Hollywood Challenges Filmmakers...". CNNMoney.com. April 30, 2010. Retrieved May 3, 2010. [dead link]
  11. ^ "Media Motion: Brand.net, R/GA, and The Huffington Post". iMediaConnection. April 15, 2010. Retrieved May 3, 2010. 
  12. ^ http://crowdsourcingweek.com/qa-with-wil-merritt-ceo-of-zooppa-crowd-creativity-is-a-resource-for-brands/
  13. ^ http://www.digitaljournal.com/pr/2218296
  14. ^ http://www.entrepreneur.com/article/233883
  15. ^ Cicon, Jared (April 3, 2010). "Zooppa - A Good Model". Video Contest King. Retrieved May 3, 2010. 
  16. ^ http://www.bizjournals.com/seattle/print-edition/2014/09/26/zooppa-summons-global-online-creativity-to-make.html
  17. ^ http://www.adlibbing.org/2014/12/09/power-many-talking-crowdsourcing-potential-zooppa-ceo-will-merrit/#.VVJMx9NViko
  18. ^ http://www.geekwire.com/2012/startup-spotlight-zooppa-utilizes-crowdsourcing-create-optimize-advertisments/
  19. ^ http://www.internationalist-awards.com/
  20. ^ http://www.iacaward.org/iac/winner.asp?eid=11851
  21. ^ http://adage.com/article/btob/ibm-crowdsources-latest-smarter-city-effort/293427/
  22. ^ http://online.wsj.com/article/PR-CO-20140528-908626.html
  23. ^ http://www.fastcocreate.com/3031219/ibms-smarter-cities-continues-with-a-crowdsourced-pop-up-park-in-dublin
  24. ^ http://www.bizjournals.com/seattle/print-edition/2014/09/26/zooppa-summons-global-online-creativity-to-make.html
  25. ^ http://www.marketwatch.com/story/zooppa-and-ogilvy-win-gold-at-the-2015-internationalist-awards-for-innovation-in-media-for-ibms-people-for-smarter-cities-2015-04-06
  26. ^ http://www.internationalist-awards.com/
  27. ^ http://www.reuters.com/article/2015/04/15/wa-zooppa-best-ad-idUSnPn11DZn1+8c+PRN20150415
  28. ^ http://www.fastcocreate.com/3031219/ibms-smarter-cities-continues-with-a-crowdsourced-pop-up-park-in-dublin
  29. ^ http://creativity-online.com/work/ibm-granby-park/35770
  30. ^ http://adage.com/article/btob/ibm-crowdsources-latest-smarter-city-effort/293427/

External links[edit]