Zumiez

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Zumiez Inc.
Public
Traded as NASDAQZUMZ
Industry Clothing Stores
Founded 1978; 38 years ago (1978)
Founders Thomas D. Campion
Headquarters Lynnwood, Washington, U.S.
Number of locations
650+ (April 2016[1]
Area served
United States, Canada
Key people
Thomas D. Campion
Chairman of the Directors
Richard M. Brooks
CEO Director
Products Action sports clothing
Revenue Increase $ 408.67 million - 2008
Decrease $ 24.61 Million - 2008
Decrease $ 17.20 Million - 2008
Total assets Increase $ 233.35 Million - 2008
Total equity Increase $ 177.95 Million - 2008
Number of employees
1,650 - October 2009
Website Zumiez.com

Zumiez Inc. is an American specialty clothing store founded by Tom Campion and Gary Haakenson in 1978, and publicly traded since 2005. "Offering gear and clothing for the skater, snowboarder, and surfer,"[2] Zumiez markets clothing for action sports, particularly skateboarding, snowboarding, and motocross. Zumiez is based in Lynnwood, Washington. The current president and CEO is Richard Brooks.[3]

Originally named "Above the Belt" when the first store was opened at Seattle's Northgate Mall in 1978, the company grew quickly through the early 80's with the addition of stores at Everett Mall (Everett, WA), Alderwood Mall (Lynnwood, WA), Tacoma Mall (Tacoma, WA) and Bellevue Square (Bellevue, WA). The mid and late Eighties brought new stores online outside of the Puget Sound area and the corporate name change to Zumiez. The corporate office was moved from Everett, WA to Lynnwood, WA in 2012.

Stores[edit]

There are currently over 658 Zumiez stores across the United States and Canada. Additionally, Coquitlam Centre will be the first Canadian shopping centre with a Zumiez.[4] Zumiez is a leading retailer for lifestyle brands centering on action sports such as skateboarding, snowboarding, BMX, and motocross.[5] There is currently a Zumiez at Orchard Park Shopping Centre in Kelowna, British Columbia.

Image[edit]

Zumiez stores are designed with an "organized chaos" theme "that is consistent with many teenagers' lifestyles."[6] Zumiez stores are stocked with couches and video games to encourage customers "to shop for longer periods of time and to interact with each other and the store associates." Each store is approx. 2,900 sq. feet.[3] The stores generally feature the sales floor, a couch with video games and television, changing rooms, and a 'skate shop.' However, this plan may be modified based on space restrictions.

Couch Tour[edit]

For 13 years, Zumiez traveled to 12 "full stops" as part of its annual Couch Tour. Entertainment included live bands, professional skateboarding demos, and a competition featuring local amateurs.[7] The stops usually took place at the mall where local Zumiez stores are located. Entry to the event was always free.

As part of the Couch tour, since Zumiez doesn't sponsor riders themselves, they joined up with major players in the skate industry to offer an opportunity where Amateur skaters can enter and compete. 2013 sponsors included Bones Bearings, Adidas, Deathwish, DGK, Neff, Oakley, as well as Loser Machine providing the "trophies" for each stop of the contests winners.[8]

Best Foot Forward[edit]

Zumiez Best Foot Forward Am contest series started in 2007 to give back to the skateboarding community on a local level, providing the country's biggest amateur skateboard contest & exposure on a global level. Differentiating it's self from other contests, Zumiez Best Foot Forward travels to 35+ cities across the country, is free to enter, & it's purpose to scout & build young skateboarding talent.[9]

Previous Zumiez Best Foot Forward winners have gone on to become some of the top names in Skateboarding, including: Ishod Wair, Tom Asta, Jack Olson, Chris Wimer, and Alec Majerus.

Financial[edit]

The company purchased the clothing company Fast Forward in 2006, as well as Blue Tomato in 2012.[10]

Store shooting[edit]

On January 25, 2014, a gunman, identified as 19-year-old Darion Marcus Aguilar, opened fire with a 12-gauge shotgun inside of Zumiez at The Mall in Columbia located in Columbia, Maryland, killing two store employees before taking his own life, according to police. Five other people were injured during the incident. Extra ammunition and crude explosives (all of which were later defused) were found in Aguilar's backpack.[11]

References[edit]

External links[edit]