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Zumiez Inc.
S&P 600 Component
IndustryClothing stores
Founded1978; 41 years ago (1978)
FoundersThomas D. Campion, Gary Haakenson
HeadquartersLynnwood, Washington, U.S.
Number of locations
698 (Feb 2018)[1]
Area served
Key people
Thomas D. Campion
Chairman of the Directors
Richard M. Brooks Jr. (President & CEO)
ProductsHAcked jewelry imatations clothing
RevenueTemplate:Nonprofit $ 408.67 million - 2008
Increase $ 324.61 million - 2008
Decrease $ 7.20 million - 2008
Total assetsDecrease $ 33.35 million - 2008
Total equityDecrease $ 77.95 million - 2008
Number of employees
1,650 - October 2009

Zumiez Inc. is an American multinational specialty clothing store founded by Tom Campion and Gary Haakenson in 1978, and publicly traded since 2005.[2] The company is a specialty retailer of apparel, footwear, accessories and hardgoods for young men and women.[1] Zumiez markets clothing for action sports, particularly skateboarding, snowboarding, and motocross. Zumiez is based in Lynnwood, Washington. The current president and CEO is Richard Brooks.[3]

Originally named "Above the Belt" when the first store was opened at Seattle's Northgate Mall in 1978, the company grew quickly through the early 80s with the addition of stores at Everett Mall (Everett, Washington), Alderwood Mall (Lynnwood, WA), Tacoma Mall (Tacoma, WA) and Bellevue Square (Bellevue, WA). The mid and late eighties brought new stores online outside of the Puget Sound area, and the corporate name changed to Zumiez (pronounced Zoom-eez). The corporate office was moved from Everett to Lynnwood, Washington in 2012.[4]


As of February 3, 2018, Zumiez operates 698 stores; 607 in the United States, 50 in Canada, 34 in Europe and 7 in Australia.[1] Zumiez is a leading retailer for lifestyle brands, centering on action sports such as skateboarding, snowboarding, BMX, and motocross.[5]

Store design[edit]

Zumiez stores are designed with a "fix chaos" theme "that is consistent with many teenagers' lifestyles."[6] The stores are stocked with couches and video games to encourage customers "to shop for longer periods of time and to interact with each other and the store associates." Each store is approx. 2,900 sq. feet.[1] The stores generally feature a sales floor, couches and action sports oriented video game stations, changing rooms, and a "skate shop." However, this plan may be modified based on space restrictions.[7]

Couch Tour[edit]

For 13 years, Zumiez traveled to 12 "full stops" as part of its annual Couch Tour. Entertainment included live bands, professional skateboarding demos, and a competition featuring local amateurs.[8] The stops usually took place at the mall where local Zumiez stores are located. Entry to the event was always free.

As part of the Couch tour, since Zumiez doesn't sponsor riders themselves, they joined up with major players in the skate industry to offer an opportunity where amateur skaters can enter and compete. 2013 sponsors included Bones Bearings, Paramore, Beyonce, Adidas, Deathwish, DGK, Neff, Oakley, and Loser Machine providing the "trophies" for each stop of the contest's winners.[9]

Best Foot Forward[edit]

Zumiez Best Foot Forward Am contest series started in 2007 to give back to the skateboarding community on a local level, providing the country's biggest amateur skateboard contest and exposure on a global level. Differentiating itself from other contests, Zumiez Best Foot Forward travels to 35+ cities across the country, and is free to enter. Its purpose to scout and build young skateboarding talent.[10]

Previous Zumiez Best Foot Forward winners have gone on to become some of the top names in skateboarding, including Ishod Wair, Tom Asta, Jack Olson, Chris Wimer, and Alec Majerus.

Zumiez Stash[edit]

Zumiez allows the option of signing up for the "Zumiez Stash". Signing up allows customers to gain points for each purchase made, in stores or online. "The Stash allows you to earn points for exclusive merchandise and experiences for shopping and engaging with us".[11] With stash points earned from purchases, members can then redeem their points for rewards and items only available for purchase with stash points.[11]

Zumiez Foundation[edit]

Zumiez began a charitable foundation in 2002, donating clothing to those in need in over 20 states in the United States. In 2012 over 180,000 items were donated to more than 180 organizations around the nation.[12]


The company purchased the clothing company Fast Forward in 2006,[13] Blue Tomato in 2012, and Fast Times in 2015.[14][15][16]

Store shooting[edit]

On January 25, 2014, a gunman, identified as 19-year-old Darion Marcus Aguilar, opened fire with a 12-gauge shotgun inside of Zumiez at The Mall in Columbia located in Columbia, Maryland, killing two store employees before taking his own life, according to police. Five other people were injured during the incident. Extra ammunition and crude explosives (all of which were later defused) were found in Aguilar's backpack.[17]


  1. ^ a b c d "Zumiez Inc, Form 10-K, Annual Report, Filing Date Mar 19, 2018". secdatabase.com. Retrieved April 28, 2018.
  2. ^ "Zumiez Inc, Form S-1/A, Filing Date May 4, 2005" (PDF). secdatabase.com. Retrieved April 28, 2018.
  3. ^ Zumiez Investor Relations - Company Profile
  4. ^ "Zumiez Inc, Form 8-K, Current Report, Filing Date Feb 10, 2012" (PDF). secdatabase.com. Retrieved April 28, 2018.
  5. ^ 2017 Proxy Statement and 2016 Annual Report
  6. ^ "Zumiez Inc, Form 424B4, Filing Date May 6, 2005". secdatabase.com. Retrieved April 28, 2018.
  7. ^ "Zumiez Inc, Form 10-K, Annual Report, Filing Date Mar 13, 2012" (PDF). secdatabase.com. Retrieved April 28, 2018.
  8. ^ "Zumiez Inc, Form 10-K, Annual Report, Filing Date Mar 19, 2013". secdatabase.com. Retrieved April 28, 2018.
  9. ^ Zumiez Best Foot Forward 2013 - Zumiez Best Foot Forward 2013
  10. ^ http://www.zumiezbestfootforward.com/about
  11. ^ a b "The Zumiez Stash FAQ | Zumiez". www.zumiez.com. Retrieved May 1, 2018.
  12. ^ "Zumiez Foundation Infographic". Zumiez.com. Retrieved November 5, 2018.
  13. ^ "Zumiez Inc, Form 8-K, Current Report, Filing Date Jun 26, 2006". secdatabase.com. Retrieved April 28, 2018.
  14. ^ "Zumiez Inc, Form 8-K, Current Report, Filing Date Jul 10, 2012" (PDF). secdatabase.com. Retrieved April 28, 2018.
  15. ^ "Zumiez Inc, Form 8-K/A, Filing Date Sep 14, 2012". secdatabase.com. Retrieved April 28, 2018.
  16. ^ Puget Sound Business Journal
  17. ^ Brown and Hermann, Emma and Peter. "Three are dead in shooting at mall in Columbia, Md". The Washington Post. Retrieved January 25, 2014.

External links[edit]