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|Industry||Food, Beverage & Tobacco|
|30 countries around the world|
|Sándor Zwack, Isabella Veronika Zwack|
|Manufacturer||Unicum Zwack plc|
|Country of origin||Budapest, Hungary|
|Alcohol by volume||40%|
Zwack is a Budapest, Hungary based company that makes liqueurs and spirits. The company produces an 80 proof (40% alcohol) herbal liqueur known as Unicum from a secret blend of more than forty different herbs and spices. Unicum is known as one of the national drinks of Hungary.
The company is also a distributor of a range of international brands such as Johnnie Walker, Baileys, Smirnoff, Hennessy and Gordons. Zwack has been listed on the Budapest Stock Exchange since 1993.
According to the company, Unicum was created by Dr. József Zwack, the Royal Physician to the Habsburg Court, for Emperor Joseph II in 1790. In 1840 the family founded J. Zwack & Co., the first Hungarian liqueur manufacturer. By the early 1900s, the Zwack company had become one of the largest distilleries in central Europe, producing and exporting over 200 liqueurs and spirits.
During World War II, the Zwack factory was damaged and production stopped. After the war the factory was nationalized in 1948 by the communist Hungarian Working People's Party. The Zwack family fled the country. János Zwack with his son Péter Zwack, great grandson of József, was able to escape with the original Zwack recipe. Béla Zwack remained behind to give the communist government a fake Zwack recipe and went on to become a regular factory worker. Meanwhile, János and Péter migrated to the United States, eventually settling in the Bronx in 1949 when Péter was 22 years old.
In 1988, just one year before the fall of Communism, Péter Zwack returned to Hungary and resumed production with the original Zwack formula. He repurchased his family business from the State in the summer of 1989, and by the spring of 1990, the original Zwack product was reintroduced to the Hungarian market. That same year, Péter was named Hungarian Ambassador to the United States.
In 2008, Péter Zwack handed over the company's leadership to the family's 6th generation, his own children, Sándor and Izabella Zwack. One of their first initiatives was to launch Zwack in the US. In 2013, the Zwack Company has also launched Unicum and Unicum Plum in the US.
Unicum is made from a blend of more than 40 different herbs and spices. Some of the herbs and spices are distilled, some are macerated, then blended together and aged in oak casks at the factory in Budapest for over 6 months. The dark amber hue is achieved with added caramel color.
This bitter, bold taste herbal liqueur is mainly consumed as an apéritif before meals or a digestif after meals. The company also produces a slightly different version of the liqueur known as Unicum next, it is made from the same recipe and shares Unicum’s bold character but is slightly less bitter and leaves a hint of citrus finish on the palate.
Other Zwack products
Vilmos product family
Vilmos is a product range of spirit drinks made by mixing pear pálinka, neutral spirits and added flavorings with or without the addition of honey. There's also a genuine pear pálinka in the range, aged 3 years.
St. Hubertus product family
St. Hubertus is a traditional, herbal liqueur, St. Hubertus 33 gets its name from the 33 different herbs used to make this drink and because it is 33% alcohol. St. Hubertus 33 is marketed more towards younger people, because of its lighter flavor.
Hírös Kecskeméti product family
This product family consists of real palinkas and some spirits that although are made 100% from distilled fruit, they are sweetened with honey, thus they cannot be sold under the label of pálinka, so they are marketed under the Hírös Kecskeméti label. These are a lighter, sweeter, pálinka based liqueur.
Contains one vodka and two vodka-based alcoholic beverages. Kalinka Samovar is a 30% drink flavored with honey and tea. Carbonated Kalinka, or "Fény" is a flavored, 21% drink with carbon dioxide added.
This product family was based on Fütyülős Barack, a spirit drink made by mixing apricot pálinka, neutral spirits and flavorings. The range initially has been broadened with six different fruit liqueurs produced alike, but mellowed with sugar and honey. Finally, it was completed with six different kinds of pure pálinka. Fütyülős Barack is not to be confused with its 20th century predecessor, Fütyülős Barackpálinka, which was an authentic apricot pálinka, aged in wooden barrels. Modern Fütyülős Barack was described by a professional Hungarian jury as having “a taste and flavour of petroleum; cannot be recommended to anyone [...]” 
The noble pálinka family consisting of genuine fruit pálinkas.
- "The Zwack Unicum History". Unicum.hu. Retrieved 3 November 2015.
- "Chronicle" by Susan Heller Anderson, The New York Times, 15 June 1990
- "Apricot pálinka tasting of Hungarian Gastronomy Association" (in Hungarian). gaultmillau.hu.