Zynga.org

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Zynga.org is an independent nonprofit organization started by social games developer Zynga, Inc., in October 2009.[1] The purpose of Zynga.org is to promote and facilitate the use of social games for philanthropic initiatives. It was incorporated as a separate legal entity in March 2012.[2]

Zynga.org works with Zynga, Inc., and more than 50 nonprofit partners, corporate partners, and other game makers.[3] As of early 2013, Zynga.org had generated more than $15 million for charitable organizations globally and launched more than 95 in-game social impact campaigns for a variety of international relief agencies, to which 3 million players had contributed.[4]

Early Zynga.org campaigns enabled players to contribute to charitable causes by purchasing specially created virtual goods within Zynga games. For example, in October 2009, virtual sugar beets were available for players to purchase in FarmVille. Proceeds benefited two Haiti-based charities: FATEM.org and FONKOZE.org. Within the month, the sugar beet promotion had raised $427,000.[5]

In January 2010, Zynga.org raised $1.5 million in five days for Haiti earthquake Relief. The promotion ran across FarmVille, FishVille, Mafia Wars, and Zynga Poker.[6]

In September 2010, Zynga.org raised $500,000 in two days for L’Ecole de Choix, a K-12 school Zynga is building in Mirebalais, Haiti.[7] Zynga.org raised more than $800,000 in December 2010 for the UCSF Benioff Children’s Hospital as part of the UCSF Challenge for the Children competition.[8] In March 2011, Zynga announced 100 percent of proceeds from purchases of virtual goods in more than seven of its games would go to Japan's Save the Children Earthquake Emergency Fund.[9][10] In the same month, Lady Gaga contributed to Save the Children and the American Red Cross from the sales of her Japan Prayer bracelets to Zynga.org.[11][12] During the 2012 holiday season, Zynga.org partnered with Toys for Tots in its largest charitable campaign not related to disaster relief. The campaign raised $745,000, with 100 percent of the purchase price of certain virtual goods going to Toys for Tots.[4]

In 2012, Zynga game player contributions enabled Water.org to provide access to clean water to about 20,655 people.[4] A two-week FarmVille campaign in partnership with AARP’s Drive to End Hunger provided more than 700,000 meals to senior citizens in need.[4] In a Words With Friends celebrity challenge, celebrities competed to win a portion of $500,000 to donate to their chosen charity.[4]

In 2013, Zynga.org announced its partnership with Games for Change and Half the Sky Movement, led by journalists Nicholas Kristoff and Sheryl WuDunn, to help create a Facebook game based on the book, Half the Sky: Turning Oppression into Opportunity for Women Worldwide.[13] The game is seen as the first attempt to create a popular game based on a single complex social issue.[13] All proceeds from the game go to nonprofit organizations.[14]

References[edit]

  1. ^ "Fact Sheet". About Zynga. Zynga. Retrieved 19 March 2013. 
  2. ^ "Form 10-Q". U.S. SEC Zynga registration. SEC. Retrieved 19 March 2013. 
  3. ^ Jensen, Elizabeth (17 February 2013). "A Game Aims to Draw Attention to Women’s Issues". The New York Times. Retrieved 19 March 2013. 
  4. ^ a b c d e "Zynga.org – A Digital Giving Year in Review". Zynga.org Blog. Zynga.org. Retrieved 19 March 2013. 
  5. ^ Goad, Libe (20 October 2009). "FarmVille's 'Sweet Seeds' Raises $427,000 for Charity". Games.com. 
  6. ^ Takahashi, Dean (19 January 2010). "In five days, Zynga raises $1.5M for Haiti via Facebook games". VentureBeat. 
  7. ^ Leena Rao, Sweet Seeds: Zynga Raises $500K In Two Days To Build School In Haiti, TechCrunch, 21 September 2010.
  8. ^ UCSF Challenge for the Children highly successful, breaks $1 million, UCSF, 17 December 2010.
  9. ^ Alexia Tsotsis, Zynga Enables Donations To Tsunami Relief Through In-Game Purchases, TechCrunch, 11 March 2011.
  10. ^ Save the Children and Zynga Team Up to Help Japan Disaster Relief Efforts, Save The Children, 12 March 2011.
  11. ^ Ben Gilbert, Lady Gaga donates $1.5 million to Zynga for Japan disaster relief, Joystiq, 28 March 2011.
  12. ^ Mike Snider, Lady Gaga, Zynga donate jackpot to Japan earthquake, USA Today, 28 March 2011.
  13. ^ a b Casserly, Meghan (4 March 2013). "Can Nick Kristof's 'Half The Sky' Facebook Game Win Real-World Change For Women?". Forbes. Retrieved 19 March 2013. 
  14. ^ Takahashi, Dean (18 February 2013). "Half the Sky Facebook game to create awareness about sex slave trafficking". Retrieved 19 March 2013. 

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