Zynga Poker

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Zynga Poker
Zynga Poker Logo.jpg
Developer(s)Zynga
Designer(s)Justin Waldron
Eric Schiermeyer
Programmer(s)Michael Luxton
Justin Waldron
Platform(s)Facebook, Android, iOS (iPad, iPhone, iPod Touch), Google+, Windows Phone, Windows
Genre(s)Poker card game
Mode(s)Multiplayer

Zynga Poker is a social game developed by Zynga as an application for the social-networking website Facebook as well as Android, iPhone, Windows Phone,[1] Windows,[2] MySpace, Tagged, and Google+. It was launched in July 2007.

In 2011, with 38 million players, Zynga Poker was the largest poker site in the world.[3] In 2018, after increased competition in the market, Zynga Poker had a 6.1% market share in social casino games.

Gameplay[edit]

The game allows Facebook players to simulate playing Texas Hold 'em poker in a social gaming environment. Users enter a casino lobby and can play at any table or join friends for a game. Players choose from casual tables, tournament play, or VIP tables. A leader board shows players how they compare in chip ranking to other players and allows players to send or receive gifts.

History[edit]

Development and market dominance[edit]

It was created and launched in July 2007 by a team consisting of some of the founders of the company including Justin Waldron, Michael Luxton, and Eric Schiermeyer.[4]

In March 2011, Zynga Poker hosted PokerCon, a live poker tournament at the Palms Casino in Las Vegas, Nevada.[3] According to a March 2011 ESPN article, with 38 million players, Zynga Poker at that time was the largest poker site in the world.[3]

In July 2012, Zynga announced that it would be providing real-money gaming outside of United States in 2013.[5]

According to a 2014 article by Dean Takahashi, about 350 million have played Zynga Poker, and the game has millions of daily players.[6]

Update and loss of market dominance[edit]

In July 2014, the game received a major update. According to Jeff Grubb of VentureBeat, the change was unpopular with users, who believed that Zynga was "throwing too many unwanted features in the way" of playing poker.[7]

In 2014, Zynga Poker "commanded 61 percent of the total social poker revenue market," and each month earned between $9 and $13 million. That year, its audiences dropped 44%. After the revamp in 2014, players "forced the publisher" to bring back a "classic" version of the original poker game. Also, Zynga Poker's CEO and games head left around that time. VentureBeat said in 2015 that Zynga Poker's players were increasingly moving to social casino games, with the overall social poker game industry struggling largely "due to the struggles of Zynga's Poker app, which dominates the marketplace."[8]

In 2014, Zynga Poker was Zynga's flagship game and its top-grossing game.[9]

Recent features and events[edit]

In the first quarter of 2017, the company reported a loss, although revenue was rising compared to the year prior.[10] In 2018, Zynga Poker accounted for 23% of Zynga's game revenue.[11] After added competition in the market, in 2018 analysts said that Zynga lost its market share in social casino games, with only a 6.1% market share. Zyna Poker introduced a new "Spin and Win" mode in its World Poker Tour Tournament Center in 2019, essentially combining poker with a prize wheel.[12] In November 2018, Zynga Poker reported its mobile revenue falling 3% that year, with bookings remaining flat, with Zynga stating the game was "still recovering from the platform changes imposed by Facebook in [the second financial quarter]." At the time, Zynga was partnering with World Poker Tour.[13]

In quarter one of 2019, Zynga Poker was 15% of Zynga's total revenue, after being 21% of that revenue in the first quarter of 2018.[14] In 2019, the company hired Brad Garrett on a sweepstakes event.[15] In March 2019 Zynga Poker added a tournament code called Spin & Win, allowing for faster play and higher stakes.[16] According to Consumer Affairs, in 2019, Zynga Poker users suffered a data breach.[17]

Although Zynga made a slight profit in 2019, Zynga Poker's profit dropped by 7%, "as it is still recovering from platform changes that Facebook made last year. Gibeau said the company is working on updates that will help Zynga Poker get back into growth mode."[18]

Languages and availability[edit]

As of August 2010, the game is available in Mandarin Chinese in China as well as on Facebook in Hong Kong and Taiwan under the name Zynga Texas Poker.[19] The game is also available in English, Indonesian, Spanish, Portuguese, Turkish, and French. The mobile version of the game is available in 18 languages.

Sponsorships[edit]

In 2018, Nascar announced that Go Fas Racing was partnering with Zynga Poker, with the game serving as primary sponsor for the No. 32 Ford and Matt DiBenedetto.[20]

References[edit]

  1. ^ "Zynga Poker is now on Windows Phone!". Windows Central. 2014-12-15. Retrieved 2020-08-08.
  2. ^ "Buy Zynga Poker – Texas Holdem". Microsoft Store. Retrieved 2020-08-08.
  3. ^ a b c "PokerCon makes debut this weekend". ESPN.com. March 17, 2011. Retrieved October 30, 2011.
  4. ^ Zynga CEO Mark Pincus on the future of the company, Guardian
  5. ^ It's official: Zynga chases online gambling outside the U.S. in 2013
  6. ^ Takahashi, Dean (2014-03-03). "Zynga launches big overhaul to its flagship poker game". VentureBeat. Retrieved 3 March 2014.
  7. ^ Grubb, Jeff (2016-03-01). "Zynga stock price jumps 7% as new chief executive replaces Pincus". VentureBeat. Retrieved 20 March 2016.
  8. ^ "Zynga Poker's struggles hurt overall market as players flee to social casino games". VentureBeat. 2015-05-22. Retrieved 2020-09-04.
  9. ^ "Zynga launches a major overhaul to its flagship poker game". VentureBeat. 2014-03-03. Retrieved 2020-09-04.
  10. ^ "Zynga Poker has best mobile quarter ahead of 10th birthday". CalvinAyre.com. 2017-05-04. Retrieved 2020-09-04.
  11. ^ "Zynga Poker shines as founder Pincus gives up voting control". CalvinAyre.com. 2018-05-04. Retrieved 2020-09-04.
  12. ^ "Zynga Poker launches new spin-and-win mode in World Poker Tour tournaments". VentureBeat. 2019-03-28. Retrieved 2020-09-04.
  13. ^ "Zynga's once reliable slots and poker games losing steam". CalvinAyre.com. 2018-10-31. Retrieved 2020-09-04.
  14. ^ "Zynga has record Q1, no thanks to poker and (most) social slots". CalvinAyre.com. 2019-05-02. Retrieved 2020-09-04.
  15. ^ "Zynga Poker Partners with Actor, Comedian and Card Shark Brad Garrett for 'Celebrity Home Game' Sweepstakes Event, Benefiting Maximum Hope Foundation". AP NEWS. 2019-09-16. Retrieved 2020-09-04.
  16. ^ "Zynga Poker Gets Faster, Higher-Stakes Spin & Win Mode". Android Headlines. 2019-03-28. Retrieved 2020-09-04.
  17. ^ "Words With Friends and other Zynga game players may have had their data hacked". www.consumeraffairs.com. 2019-12-26. Retrieved 2020-09-04.
  18. ^ "Zynga hits Q4 earnings targets as CEO says 'turnaround is now complete'". VentureBeat. 2019-02-06. Retrieved 2020-09-04.
  19. ^ "Zynga launches its first international version of popular poker game". VentureBeat. 2010-08-17. Retrieved 2020-09-04.
  20. ^ nascar.com

External links[edit]