Summit Cookie Bars

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Summit was a candy bar manufactured in the early 1980s by Mars in the United States. Labeled "cookie bars" on the packaging,[1] but "candy bars" in some advertising,[2] they consisted of two wafers covered with peanuts, all coated in chocolate.

In 1983 Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate.[3] Consumer panelists said the modifications were more gimmicky than substantive.[3] The new bar was longer, thinner, and firmer, and received mediocre reviews.[3] Keeping the bar from melting was noted as a problem.[3] Production of the bar was halted and it is no longer available.[4][5]

References[edit]

  1. ^ "From the Candy Aisle: Summit Bars". Gone But Not Forgotten. October 2, 2012.
  2. ^ "1982 Summit TV Commercial". YouTube.
  3. ^ a b c d Gina White Summit Bar from Mars good but not out of this world October 12, 1983 Wilmington Morning Star
  4. ^ "One of the few truly new products Mars introduced was the Summit bar, a wafer and chocolate candy bar meant to ... ..." Brenner, Joël Glenn (2000). The Emperors of Chocolate: Inside the Secret World of Hershey and Mars. Random House, Inc. p. 280. ISBN 0-7679-0457-5.
  5. ^ "For example, Mars killed its Summit bar even though sales reportedly..." Linneman, Robert E.; Stanton, John L. (1991). Making Niche Marketing Work: How to Grow Bigger By Acting Smaller. McGraw-Hill. p. 124. ISBN 0-07-037954-8.