Rovio Entertainment

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Rovio Entertainment Oy
Formerly called
  • Relude (2003–2005)
  • Rovio Mobile Oy (2005–2011)
Industry Video game industry
Founded 10 November 2003; 13 years ago (2003-11-10) in Helsinki, Finland
  • Niklas Hed
  • Mikael Hed
  • Kim Dikert
  • Jarno Väkeväinen[1]
Headquarters Keilaniemi, Espoo, Finland[1]
Key people
Kati Levoranta (CEO)
Revenue 190 million[2] (2017)
€26.9 million[3] (2013)
Owner Kaj Hed (70%)[4]
Number of employees
435[3] (2013)
Subsidiaries Futuremark Games Studio

Rovio Entertainment Oy (formerly Relude and later Rovio Mobile Oy) is a Finnish developer, publisher, distributor of video games and is an entertainment company headquartered in Espoo, Finland.[5] The company was founded in 2003 as a mobile game development studio.[6] The company is best known for creating the Angry Birds franchise.


Rovio headquarters is in this office complex in Keilaniemi, Espoo.

In 2003, three students from Helsinki University of Technology (currently Aalto University School of Science), Niklas Hed, Jarno Väkeväinen and Kim Dikert, participated in a mobile game development competition at the Assembly demo party sponsored by Nokia and HP. A victory with a multiplayer game called King of the Cabbage World led the trio, along with Niklas Hed's cousin Mikael Hed, to set up their own company, Relude. King of the Cabbage World was sold to Sumea (now known as Sumea Studios as part of Digital Chocolate), and renamed to Mole War, which became one of the first commercial real-time multiplayer mobile games. In January 2005, Relude received its first round of investment from a business angel, and the company changed its name to Rovio Mobile, which means pyre in Finnish.[7]

In 2009, Mikael Hed became the CEO. In December 2009, Rovio released Angry Birds, its 52nd game, a puzzle game where a bird is flung using a slingshot for the iPhone; it reached No. 1 spot in the Apple App Store paid apps chart after six months, and remained charted for months after.[8] Angry Birds has since been downloaded over 1 billion times,[9] with paid downloads accounting for more than 25% of total downloads, making it one of the top selling games in the Apple App Store.

In March 2011, Rovio raised $42 million in venture capital funding from Accel Partners, Atomico and Felicis Ventures.[10] In July 2011, the company changed its name to Rovio Entertainment Ltd.[11] In June 2011, the company hired David Maisel to lead their Angry Birds movie production.[12] By October 2011, Rovio purchased Kombo, a Helsinki-based animation company.[13] The animation studio was acquired to produce a series of short videos released in 2012.[14] In March 2012, Rovio acquired Futuremark Game Studios, the game development division of benchmarking company Futuremark, for an undisclosed sum.[15]

In May 2012, Rovio announced that its game series Angry Birds had reached its one billionth download. In July 2012, Rovio announced a distribution partnership with Activision to bring the first three Angry Birds titles to video game consoles and handhelds, in a collection named Angry Birds Trilogy. The title was released in September 2012. In November 2012, Rovio released Angry Birds Star Wars, an iteration of its popular game licensed from the Star Wars original trilogy, for mobile devices and PC.[16] Rovio partnered with Activision again to port the title to video game consoles and handhelds, with it being released on those platforms in October 2013. A sequel, Angry Birds Star Wars II, based on the Star Wars prequel trilogy, was released in September 2013.

ToonsTV logo

In March 2013, Rovio launched its multi-platform ToonsTV channel starting with Angry Birds Toons.[17] As of 2013, Rovio became a video game publisher and is publishing third party games through their Rovio Stars program.[18]

In January 2014, Rovio announced that its game series Angry Birds had reached its two billionth download.[19] In addition, it was revealed that their flagship series, Angry Birds, "leaked data" to third-party companies, possibly to surveillance agencies like the NSA.[20] In retaliation, anti-NSA hackers defaced Rovio's website.[21]

In May 2014, Rovio launched a new publishing arm, Rovio LVL11, to release experimental games.[22] The first game published under Rovio LVL11 is Retry[23] and the second is Selfie Slam.[24] As of June 2014, Rovio considers themselves an entertainment company, not just a game company. This is reinforced by Rovio's merchandise and licensing business accounting for about half of their annual revenue of $216 million in 2013.[25]

In August 2014, Rovio announced that Mikael Hed would step down as CEO in January 2015 in favor of Pekka Rantala.[26] Hed remained on Rovio's board and became the chairman of Rovio Animation. In December 2014, Rovio laid off 110 employees after net profits halved in 2013 due to its recent games, Angry Birds Epic and Go!, which have not been that successful as past games.[27] After this move, Rovio closed its Tampere studio, moving those operations to its Espoo location. At the end of 2014, Rovio suffered from a 73% decrease in profit, earning only €10 million. Pekka Rantala stated that the decrease is due to the poor sales of the licensed merchandise and the by-products of Angry Birds. He also noted that "the company are unsatisfied over the result of our licensing business".[28] In August 2015, Rovio laid off 260 employees worldwide after Angry Birds toy and merchandise revenue fell by 43% during 2014.[29] In December 2015, Rantala announced that he would step down as the CEO and would be succeeded by Kati Levoranta, former chief legal officer of Rovio, in January 2016.[30] On 16 January 2017, Rovio opened its new game studio in London to focus on MMO games.[31] On 15 February 2017, Rovio announced that it will be cutting at least 35 jobs as it restructures the animation division.[32]

In March 2016, Rovio soft launched Battle Bay to select Asian Pacific and European countries, this is Rovio's first MOBA five-on-five player vs. player game.[33] The game was released worldwide for Android and iOS in May 2017.[34]

In March 2017, Rovio reported that it has returned to profitability with a gross revenue of US$201 million with the success of the Angry Birds Movie and its recent video games.[35]


Rovio Animation[edit]

Rovio Animation produces content for multiplatform channel ToonsTV, which is owned by Rovio. It is available in most of the Rovio apps, video-on-demand providers, smart TVs and other connected devices.[17] As of December 2014, its content had been viewed more than four billion times.[36]

On 16 March 2013, ToonsTV was launched by Rovio starting with Angry Birds Toons.[17] It was followed by a Bad Piggies-based animated series Piggy Tales, which premiered on 11 April 2014.[37] The second season of Angry Birds Toons debuted on 19 October 2014,[38] and a Stella animated series based on Angry Birds Stella came out on 1 November 2014.[39] Piggy Tales: Pigs at Work debuted on 17 April 2015.

In March 2017, Kaiken Entertainment, founded by former Rovio CEO Mikael Hed, acquired Rovio's animation division.[40]

Rovio Stars[edit]

In 2013, Rovio became a video game publisher and is publishing third party games through their Rovio Stars program. In this program, Rovio helped other game studios develop their game and then helped distribute it.

The Rovio Stars games were Icebreaker: A Viking Voyage, Tiny Thief, Juice Cubes, Word Monsters, Plunder Pirates, Jolly Jam, and Sky Punks. Icebreaker: A Viking Voyage was moved to Nitrome,[41] Juice Cubes was moved to Pocket PlayLab, Word Monsters was moved to Raketspel, Plunder Pirates was moved to Midoki, and Tiny Thief, Jolly Jam, and Sky Punks were removed from the App Stores.

As of March 2017, the Rovio Stars division appears to have been abandoned as all games were either moved to other companies or removed from the App Stores.

Rovio LVL11[edit]

Rovio released experimental games under their Rovio LVL11 publishing arm. The Rovio LVL11 games were Retry and Selfie Slam.

Retry was released worldwide in October 2014.[42] It was later removed from the App Store in 2016. In Selfie Slam the player takes a selfie and adds limbs to make an avatar, then uses the avatar to play a selection of mini-games; it was soft launched in September 2014 for iOS in selected regions.[24] In December 2015, Rovio posted on a support page that development on Selfie Slam has been discontinued so the worldwide release was cancelled.[43]


Developed by Rovio Entertainment[edit]

Year Title Platform(s)
Android iOS PC WP
2009 Angry Birds Yes Yes Yes Yes
2010 Angry Birds Seasons Yes Yes Yes Yes
2011 Angry Birds Rio Yes Yes Yes Yes
2012 Angry Birds Space Yes Yes Yes Yes
2012 Bad Piggies Yes Yes Yes Yes
2012 Angry Birds Star Wars Yes Yes Yes Yes
2013 Angry Birds Friends Yes Yes Yes No
2013 Angry Birds Star Wars II Yes Yes Yes Yes
2013 Angry Birds Go! Yes Yes No Yes
2014 Angry Birds Epic Yes Yes No Yes
2014 Angry Birds Transformers Yes Yes No No
2015 Angry Birds POP! Yes Yes Yes No
2015 Angry Birds Fight! Yes Yes No No
2015 Angry Birds 2 Yes Yes No No
2015 Nibblers Yes Yes No No
2015 Love Rocks Yes Yes No No
2016 Angry Birds Action! Yes Yes No No
2016 Angry Birds Blast! Yes Yes No No
2017 Battle Bay Yes Yes No No
2017 Angry Birds Evolution Yes Yes No No
2017 Angry Birds Match Yes Yes No No
2017 Angry Birds Dice Yes Yes No No

No longer available[edit]

Year Title Platform(s)
Android iOS PC WP
2012 Amazing Alex Yes Yes Yes Yes
2013 The Croods Yes Yes No No
2014 Angry Birds Stella Yes Yes No Yes

Developed by Rovio LVL11[edit]

No longer available[edit]

Year Title Platform(s)
Android iOS PC WP
2014 Retry Yes Yes No No
2014 Selfie Slam No Yes No No

Published by Rovio Stars[edit]

No longer available[edit]

Year Title Platform(s)
Android iOS PC WP
2013 Tiny Thief Yes Yes Yes Yes
2015 Jolly Jam Yes Yes No No
2015 Sky Punks Yes Yes No No

No longer published by Rovio Stars[edit]

Year Title Platform(s)
Android iOS PC WP
2013 Icebreaker: A Viking Voyage Yes Yes No No
2013 Juice Cubes Yes Yes Yes No
2014 Word Monsters Yes Yes No No
2014 Plunder Pirates Yes Yes No No

Other games developed by Rovio[edit]

Rovio developed 51 games, which were a combination of work-for-hire projects, published games and independently released titles, before the success of the original Angry Birds. Here is a selection of these games:[44][45]

  • Bounce Boing Voyage - N-Gage (2008)
  • Bounce Evolution - Nokia N900 (2009)
  • Bounce Tales - Java ME (2008)
  • Bounce Touch - Java ME (2008)
  • Burger Rush - Java ME (2008)
  • Burnout - Java ME (2007)
  • Collapse Chaos - Java ME (2008)
  • Cyber Blood - Java ME (2006)
  • Darkest Fear - Java ME (2005), iOS (2009)
  • Darkest Fear 2: Grim Oak - Java ME (2006)
  • Darkest Fear 3: Nightmare - Java ME (2006)
  • Desert Sniper - Java ME (2006)
  • Dragon & Jade - Java ME (2007)
  • Formula GP Racing - Java ME (2005)
  • Gem Drop Deluxe - Java ME (2008)
  • Marine Sniper - Java ME (2007)
  • Mole War - Java ME (2004)
  • Need for Speed: Carbon - Java ME (2006)
  • Paid to Kill - Java ME (2004)
  • Paper Planes - Java ME (2008)
  • Patron Angel - Java ME (2007)
  • Playman Winter Games - Java ME (2005)
  • Shopping Madness - Java ME (2007)
  • Space Impact: Meteor Shield - Nokia N97 (2010)
  • Star Marine - Java ME (2007)
  • Sumea Ski Jump - Java ME (2007)
  • SWAT Elite Troops - Java ME (2008)
  • Totomi - iOS, Flash, Java ME (2008)
  • US Marine Corps Scout Sniper - Java ME (2006)
  • War Diary: Burma - Java ME (2005)
  • War Diary: Crusader - Java ME (2005)
  • War Diary: Torpedo - Java ME (2005)
  • Wolf Moon - Java ME (2006)
  • X Factor 2008 - Java ME (2008)

Television series[edit]

Feature films[edit]


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  33. ^ "AFirst Look at "Battle Bay" by Rovio! Real Time, Multiplayer Online Battle Arena! NO Birds!". AngryBirdsNest. 10 March 2016. Retrieved 22 January 2017. 
  34. ^ "Google Play store listing for Battle Bay". Google Play. 20 April 2017. 
  35. ^ "Angry Birds maker is back in the black". Kidscreen. 
  36. ^ "ToonsTV Hit 4 Billion Views". Rovio. 16 December 2014. Retrieved 16 December 2014. 
  37. ^ "A Brand-new Series Hits Toons.TV - Get Ready For the Piggy tales". Rovio. 11 April 2014. Retrieved 4 October 2014. 
  38. ^ RovioMobile (13 October 2014). "Angry Birds Toons - Season 2 Trailer!". YouTube. Retrieved 15 October 2014. Angry Birds Toons Season 2 premiered Oct 19 on Toons.TV – with a new episode airing every week! 
  39. ^ "Angry Birds Stella Animated Series!". Angry Birds. 26 September 2014. Retrieved 4 October 2014. 
  40. ^ Kaiken Entertainment buys Rovio’s TV animation unit Retrieved 4 May 2017
  41. ^ Where is the Icebreaker Update? Tue, 08 Apr 2014. Retrieved 8 July 2014.
  42. ^ Nick Summers (22 October 2014). "Rovio tries again with RETRY, its first game under experimental publishing arm LVL11". The Next Web. 
  43. ^ "Rovio FAQ Page". 23 December 2015. 
  44. ^ The system and self-reference of the app economy: the case of Angry Birds Providence University, Taiwan by Chih-Wen Cheng. Published in October 2012.
  45. ^ Jon Mundy (13 October 2010). "Interview: Rovio on the origin of Angry Birds, being inspired by swine flu, and why you may never see an Angry Birds 2". Pocket Gamer. Archived from the original on 17 October 2010. Retrieved 30 November 2010. 
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External links[edit]