B. Joseph Pine II

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B. Joseph Pine (born 1958) is an American author.


  • Mass Customization: The New Frontier in Business Competition, 1992
  • Do You Want to Keep Your Customers Forever?, B. Joseph Pine II, Don Peppers, Martha Rogers, Harvard Business Review Classics (Originally published in Harvard Business Review in March 1995), 2010
  • The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine, James H. Gilmore, 1999
  • Authenticity: What Consumers Really Want,[1] 2007



  1. ^ Ferla, Ruth La (27 April 2006). "Hooked On a Feeling". The New York Times. Retrieved 27 September 2010.