Showpo
 | |
| Industry | Online Retail, Fashion, Clothing, Shoes |
|---|---|
| Headquarters | Sydney, New South Wales, Australia |
Key people | Jane Lu (CEO) |
| Products | Clothes, Shoes and Accessories |
| Revenue | US$ 30 million (2017) |
| Website | https://www.showpo.com |
Showpo is an Australian online fashion retailer founded by businesswoman Jane Lu.
[1] Primarily targeted at women aged 25 -35, the company's vision is to become a brand where customers can feel confident and empowered. Showpo takes pride in its dedication to promoting body positivity and inclusivity within its ranges.[2] As of June 2017, Showpo's annual revenue was $30 million,[3] with 35% of sales occurring internationally.[4]
Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage".[5] As for 2023, the company boasts an impressive 3.7M+ followers across several social media platforms.[6]
History[edit]
In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney.[7] Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011.[8] In 2012, Showpo had its first million-dollar month with just four staff.[9] Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online.[10] In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million.[11]
Jane Lu has also pushed Showpo into having an on-going involvement with Australian charity, The Hunger Project, with the first project launching November 2017. Using Showpo’s global reach Lu uses the brand as a platform to create a loungewear collection every year, with all proceeds going to the charity.
Due to the company's considerable growth, in 2022, CEO Jane Lu decided to introduce its second in-house label, Amelie The Label This label was created with the intention of focusing on more luxe and consciously designed collections using natural plant-based fibres.
In August 2022, Showpo decided to pair up with Meta in an industry-first trial to test AI 3D Models and diversity the range of models in order to focus on inclusivity.
Today, Showpo continues taking pride in its dedication to promoting body positivity and inclusivity within its ranges. Jane’s focus for the brand is to create an environment where customers can feel confident and empowered. Showpo’s sizing ranges from an AU 4 (US 0) and goes all the way up to an AU 20 (US 16) to showcase the brand's mission of inclusivity. In 2022, Showpo partnered with curve influencer Riley Hemson to create a collection catered to both plus-size and regular sized customers.
As of 2023, Showpo now has over 120+ staff members working internationally for the brand as it continues its expansion globally.
Showpo International[edit]
In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse.[12]
Awards and recognition[edit]
Showpo has gone on to win several awards over the years including Online Retailer of the Year Australia at the Online Retail Industry Awards in 2018 In the same year, Showpo also won the Exporter of the Year at the Premier's NSW Export Awards In 2019, Showpo proudly received the Australia Post’s Online Retail Industry Award. Other rewards include:
In 2014, Showpo was listed in 3rd place in Smartcompany's Smart50 Awards, with annual revenue of $7.5 million and 306.23% growth.[13]
In 2014, Showpo won Australian Startup Daily Startup of the Year in The Australian Startup Awards.[14]
In 2015, Jane Lu (CEO) was named Cosmopolitan Magazine's 2015 Entrepreneur of the Year.[15]
In 2016, Jane Lu (CEO) was listed in Smart Company's 'Hot 30 under 30'.[16]
In 2016, Jane Lu (CEO) was listed in Forbes magazine's annual '30 under 30 Asia'.[17]
In 2017, Jane Lu (CEO) was listed in Smart Company's 'Hot 30 under 30'.[18]
In 2017, Showpo won Online Retail Industry Awards [ORIAS] for "Best Social Commerce Initiative" and "Best Site Optimisation and Design".[19]
In 2017, Jane Lu (CEO) was included in the Most Viewed Fashion Professionals on LinkedIn in Australia as part of LinkedIn's Power Profiles series.[20]
In 2018, Showpo won Online Retail Industry Awards [ORIAS] for "Online Retailer of the Year", "Best International Conqueror", "Best Social Commerce Initiative" and "Best Site Optimisation & Design".[21]
In 2019, Showpo won Online Retail Industry Awards [ORIAS] for "Best Pureplay Retailer", "Technology Champion" and entered the ORIAS Hall of Fame.[22]
In 2022, Showpo won Best Social Commerce Initiative.[23]
References[edit]
- ^ "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
- ^ "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
- ^ "From the source: Jane Lu, Showpo". www.insideretail.com.au. 8 June 2017. Retrieved 12 October 2017.
- ^ "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
- ^ "How Jane Lu Built Showpo Into a Powerhouse Brand". www.lifehacker.com.au. 24 July 2017. Retrieved 12 October 2017.
- ^ "INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand". www.lifehacker.com.au. Retrieved 12 October 2017.
- ^ "Jane Lu Millionaire Entrepreneur Reveals One Piece of Advice for Success". www.couriermail.com.au. Retrieved 12 October 2017.
- ^ "Showpo's pureplay focus pays dividends". internetretailing.com.au. 4 November 2015. Retrieved 12 October 2017.
- ^ "INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand". www.businessinsider.com.au. Retrieved 12 October 2017.
- ^ "Showpo's pureplay focus pays dividends". internetretailing.com.au. 4 November 2015. Retrieved 12 October 2017.
- ^ "Featured Workplace: Inside Showpo's Fashion HQ". www.lifehacker.com.au. 24 July 2017. Retrieved 12 October 2017.
- ^ "Showpo Launches in LA". www.powerretail.com.au. Retrieved 12 October 2017.
- ^ "Smart50 Awards 2014: Showpo". www.smartcompany.com.au. 11 May 2015. Retrieved 12 October 2017.
- ^ "The Australian Startup Awards 2014 Winners". www.the-entourage.edu.au. Retrieved 12 October 2017.
- ^ "Jane Lu Cosmopolitan's Entrepreneur of the Year". www.cosmopolitan.com.au. Retrieved 12 October 2017.
- ^ "Hot 30 Under 30: Jane Lu". www.cosmopolitan.com.au. 27 April 2016. Retrieved 12 October 2017.
- ^ "30 Under 30 2016 Asia: Retail and Ecommerce". www.forbes.com. Retrieved 12 October 2017.
- ^ "Hot 30 Under 30 2017". www.smartcompany.com.au. 11 April 2017. Retrieved 12 October 2017.
- ^ "ORIAS 2017 Winners". www.onlineretailer.com.au. Retrieved 12 October 2017.
- ^ "Fashion: Most Viewed Fashion Professionals on LinkedIn in Australia for 2017". linkedin.com. Retrieved 12 October 2017.
- ^ "Showpo sweeps Online Retail Industry Awards with four wins". www.startupdaily.net. Retrieved 24 August 2020.
- ^ "Tinyme wins Online Retailer of the Year, Kogan wins People's Choice". insideretail.com.au. 26 July 2019. Retrieved 24 August 2020.
- ^ "Winners of ORIAS 2022 Announced". Power Retail. 22 July 2022. Retrieved 5 January 2023.