AppleMasters

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AppleMasters was launched in 1996, conceived and managed by Kanwal Sharma to resurrect the then dying Apple brand. The 100 global participants were iconic thought leaders from a diverse field of educators, artists, designers, writers, producers, architects, inventors, scientists, business leaders, humanitarians, musicians, athletes, and others who Think different."[1]

At the launch event in Cupertino https://www.youtube.com/watch?v=SUu1BYi_WuA participants included, Muhammad Ali, Gregory Hines, Jennifer Jason Leigh, Sinbad, Michael Crichton, Howard Bingham, Douglas Adams, Harry Marks, Jim Ludtke, Dana Atchley, Russell Brown, Dr Mae Jemison, Tom Clancy, Michael Kamen, Richard Dreyfuss, Dr Murray Gell Man, Dr Donald Glaser, shared how the Mac played a pivotal role in their endeavors to changes the status quo and push the human race forward.

This was not a sponsorship, participants were not paid any fees, the fact that they gave their time without any financial gain, is a testament to their values, and a belief in what Apple's brand and products meant to them. The cause marketing program was launched in Australia, London and Asia, bridging cultures using technology as a catalyst for social change.

The AppleMasters campaign leveraged the celebrity and charisma of influential Macintosh users. Participants such as Richard Dreyfuss, Muhammad Ali, and Geoff Goldblum, participated in Apple’s Think Different campaign and iconic product launches including iMac, iBook, MacBook Pro, iTunes, iPhoto, iMovie that helped Apple rebuild its luster.

Sadly some of these crazy geniuses are no longer with us, but their impact on human endeavor will be long felt. In quoting Apple Master Douglas Adams "So Long, and Thanks for All the Fish".

Event Video[edit]

Cupertino https://www.youtube.com/watch?v=SUu1BYi_WuA

Singapore https://www.youtube.com/watch?v=dEOqCWImAkM

London https://www.youtube.com/watch?v=_LJ3mLYKBEw&t=9s

Duration of the program[edit]

The AppleMasters program was launched in 1996 by Kanwal Sharma, as part of the global marketing leadership team at Apple, that helped reinvigorate the then-flagging Apple brand. The program was managed globally by Kanwal Sharma.[2] A list of active members[3] and alumni[4] was included on Apple's website. Based on findings at archive.org's Wayback Machine, Apple removed the program from their web site on or before August 7, 2002.[5]

AppleMasters included the following:

References[edit]

  1. ^ Apple Inc's AppleMasters site (defunct) Archived August 3, 2004, at the Wayback Machine
  2. ^ a b c d e f g h i j k l m n Celebs Flock to Apple Hype Fest Janelle Brown. February 12, 1999.
  3. ^ a b c d e f g h i j k l m AppleMasters Index Archived November 8, 2001, at the Wayback Machine
  4. ^ a b c d e f AppleMasters Alumni Archived November 19, 2001, at the Wayback Machine
  5. ^ AppleMasters archive on Internet Archive
  6. ^ "Michael Backes". Infsec.cs.uni-sb.de. Archived from the original on February 9, 2010. Retrieved May 25, 2010.
  7. ^ "Louis Fishauf | art direction | graphic design | illustration". Fishauf.com. January 25, 1998. Retrieved May 25, 2010.
  8. ^ "Archived copy". Archived from the original on 2007-08-29. Retrieved 2007-04-30.{{cite web}}: CS1 maint: archived copy as title (link)
  9. ^ "Zaha Hadid Architects". Zaha-hadid.com. Archived from the original on June 20, 2010. Retrieved May 25, 2010.
  10. ^ "Takenobu Igarashi". IgarashiStudio.com. Retrieved May 25, 2010.
  11. ^ "Product Designers and Product Design consultants". SeymourPowell.com. Archived from the original on May 22, 2010. Retrieved May 25, 2010.
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