Talk:Edelman (firm)
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Sources[edit]
- Holmes, Paul (July 23, 2012). "Global Rankings 2012: Edelman Holds Top Spot And Surges Past $600m". The Holmes Report. Retrieved November 6, 2012.
- "Edelman Makes Agency Acquisitions In Vietnam, Switzerland". The Holmes Report. February 27, 2012. Retrieved November 7, 2012.
- Sudhaman, Arun (February 12, 2012). "Edelman Unveils New Firm Krispr For Kellogg Business". The Holmes Report.
- Faust, Fred (June 22, 1993). "Edelman Closing Public Relations Office Here". St. Louis Dispatch. Retrieved November 7, 2012.
- Hall, Christine (October 3, 2010). "Edelman returns to Houston with Vollmer acquisition". Houston Business Journal. Retrieved November 7, 2012.
- Turner, Melanie (September 6, 2009). "Edelman adds to online public affairs practice". Sacramento Business Journal. Retrieved November 7, 2012.
- "Edelman takes over Josh Baran". New Straits Times. May 22, 1990. Retrieved November 7, 2012.
- "Edelman Says Trust in All U.S. Institutions Has Fallen: Video". Bloomberg. February 4, 2011. Retrieved November 7, 2012.
- "Edelman returns to Austin". Austin Business Journal. November 18, 2002. Retrieved November 7, 2012.
- Gruber, William (March 20, 1987). "Edelman Fretting over Contra Lobby". Chicago Tribune. Retrieved November 7, 2012.
- Lazarus, George (June 8, 1999). "Burnett in Front as Suitors Line up to Woo Edelman". Chicago Tribune.
- "Edelman." Prweek (U.S.) 15.5 (2012): 32. Business Source Complete. Web. 8 Nov. 2012.
- Stanley, T. L. "Edelman." Mediaweek 20.8 (2010): 10-11. Communication & Mass Media Complete. Web. 8 Nov. 2012.
New edits for consideration[edit]
Hello.
My name is Michael Bush and I handle external communications for Edelman, the Communications agency. I am hoping to update the company page with the below content and would like to propose these changes/additions to the community for consideration.
Edelman has more than 5,000 employees in 65 offices around the globe. In 2019 global revenue was $892,039,000. PRWeek:
The agency opened the New York office in 1960. This was followed by a series of office openings around the globe spanning seven decades including London (1967); Washington, D.C. (1968); Hong Kong (1986); Silicon Valley (1992); and Beijing (1994). Between 2010 and 2012, Edelman continued its global expansion opening offices in Calgary, Dubai, and five new branches in India – Ahmedabad, Chennai, Hyderabad, Kolkata and Pune. Edelman and The Rise of Public Relations, p. 121 In 2013, the firm opened its first office in South Africa with the acquisition of Baird's Renaissance. PRWeek In 2015 it expanded its footprint in South America through the purchase of Position Comunicaciones in Colombia. PRovoke Media
Richard Edelman was named Global CEO of the eponymous firm in 1996 LinkedIn. He took over for his father Daniel J. Edelman, who remained Chairman of Edelman until he passed away in 2013 at the age of 92. Advertising Age
In 2000, Richard Edelman launched the Edelman Trust Barometer, an annual survey of trust and credibility of the world’s four major institutions – Government, Business, Media and NGOs – industry sectors, spokespeople and various media platforms. PR Daily Now in its twentieth year, the annual survey is one of the longest running pieces of intellectual property and is often cited by major news outlets, politicians and academics when discussing the topic of trust. Yahoo News
Matthew Harrington, a 35-year Edelman veteran and current Chief Operating Officer, was named Global President of the firm in 2019. PRovoke Media:
Additional updates from third party sources[edit]
Hi, this is Michael Bush from Edelman. I realize I have a conflict of interest per Wikipedia's policies and would like to suggest the following factual additions from third-party sources. I am posting them here in hopes of someone from the community reviewing and making the appropriate additions to the Edelman page.
Richard Edelman was named Agency Executive of the Year by Advertising Age in 2008. The publication cited Edelman’s success in changing the idea of what a PR agency is and can do as the reason for the honor. (Ad Age https://adage.com/article/print-edition/edelman-changing-idea-a-pr-agency/123166) In 2009 the firm was named one of the top 10 Agencies of the Decade by both Advertising Age and PRovoke Media. (Ad Age https://adage.com/article/print-edition/book-tens-agencies-decade/141055) (PRovoke Media https://www.provokemedia.com/latest/article/agency-of-the-decade) In 2014, Richard Edelman was inducted into the Arthur W. Page Society Hall of Fame. (Arthur W. Page Society https://page.org/news/richard-edelman-2014-hall-of-fame)
In 2016, Edelman won the Titanium Grand Prix at the Cannes Lions International Advertising Festival for its work on REI’s #optoutside campaign. As part of the campaign, the outdoor retailer took the step of shutting its stores on Black Friday, the busiest shopping day of the year in the U.S. and told people to instead spend the day outside. The retailer also paid its employees during the closure. (Ad Age https://adage.com/article/special-report-cannes-lions/rei-s-optoutside-takes-titanium-grand-prix-netflix-house-cards-wins-integrated-grand-prix/304704)
In 2019, Edelman was named No. 4 on Advertising Age’s annual A-List. The firm was recognized for its work for brands such as HP (All-American Family Portrait https://shortyawards.com/4th-socialgood/all-american-family-portrait-film-by-hp-and-edelman); Crock-Pot (#Crockpotisinnocent https://shortyawards.com/11th/crockpotisinnocent); Sonos (Nasdaq Bell Redesign https://www.edelman.com/work/sonos-nasdaq-bell-redesign); and Kellogg’s (Rice Krispies Treats Love Notes https://shortyawards.com/11th/rice-krispies-treats-love-notes). (Ad Age https://adage.com/article/special-report-agency-list/ad-age-2019-list-no-4-edelman/2163326)
That same year, PRWeek named Richard Edelman Agency Professional of the Past 20 Years and inducted him into its Hall of Fame. (PRWeek https://www.prweek.com/article/1579436/prweek-us-awards-2019-winners) (PRWeek https://www.prweek.com/article/1664536/richard-edelman-hall-fame-2019) The next year he would be named an inductee to the American Advertising Federation’s Hall of Fame, making him the first-ever public relations executive to attain that honor. (Ad Age https://adage.com/article/advertising/richard-edelman-annie-leibovitz-among-2020-advertising-hall-fame-inductees/2230706)
Judy John was named Edelman’s first-ever Global Chief Creative Officer in February 2019. (Ad Age https://adage.com/article/agency-news/edelman-taps-judy-john-chief-creative-officer/316610)
At the 2021 Cannes Lions International Festival of Creativity, Edelman won a Grand Prix in the Entertainment Lions for Sport at the Cannes Lions Festival for Asics’s Eternal Run. (Ad Age https://adage.com/article/special-report-cannes-lions/tinder-asics-and-lil-nas-xs-old-town-road-among-cannes-entertainment-grand-prix-winners/2345596?adobe_mc=MCMID%3D09837235988830925000768684757529165612%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1624464636&CSAuthResp=1624464652113%3A0%3A5442729%3A285215427%3A24%3Asuccess%3A85EB75CA860863B784BAB3D067046AAD) The Festival also named the firm Independent Agency of the Year for the Entertainment Track. (PRovoke Media https://www.provokemedia.com/latest/article/cannes-edelman-lands-entertainment-independent-agency-of-the-year-award)
Hello Wikipedia community. This is Mike Bush again. I am following up on the above proposed factual additions. I haven't heard back from anyone since I made these suggestions two weeks ago. If there are any concerns about the proposed third--party cited additions please let me know. If I don't hear back, I will go ahead and make these factual updates in the coming days. Thank you
Hello, Wikipedia Community. This is Michael Bush again. I didn't hear back from anyone in the last week-and-a-half so I made the edits I suggested above, provided factual sources for the updates and created an awards section for the page. Thank you for giving this your attention.
Minor updates to information box[edit]
Hello Wikipedia Community. This is Mike Bush from Edelman. After making factual updates to the page a few months back, I want to propose a few minor edits to the information box at the top right of the page.
I recognize I have a conflict of interest per Wikipedia's policies, so I would like to ask that the community review and consider these proposed minor edits.
I have changed the number of offices to 66 and updated the global revenue number per an article in PRovoke Media. (PRovoke Media) [1]
Thank you very much for your consideration.
Mike
References
- ^ PRovoke Media https://www.provokemedia.com/latest/article/resurgent-edelman-reports-15.4-revenue-increase-in-2021.
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Adding Notable campaigns section to article[edit]
The user below has a request that an edit be made to Edelman (firm). That user has an actual or apparent conflict of interest. The requested edits backlog is moderate. Please be patient. There are currently 124 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies. |
Hello! I'm back to propose a new section titled Notable campaigns. There is currently not much information in the article about specific marketing and public relations campaigns that Edelman has participated in, and I thought I would try to rectify that. Edelman's obviously a big outfit that does lots of this kind of work, but my section draft details just a handful of campaigns that have received significant press coverage and awards recognition. You can read it by clicking this dropdown:
Notable campaigns draft
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In 2004, Edelman collaborated with the advertising firm Ogilvy & Mather to create Dove's Campaign for Real Beauty. Edelman conducted market research for the campaign, which included approximately 3,000 interviews with women in 10 different countries.[1] The firm has also run public relations for the campaign.[2] In 2019, PRWeek recognized the Campaign for Real Beauty as its Best U.S. Campaign of the Past 20 Years.[3] In 2005, Edelman took over marketing and public relations management for the American Heart Association's Go Red for Women campaign.[4] The 2008 edition of this campaign, Untold Stories, came in third among disease awareness campaigns at the 2009 Clio Awards.[5] In 2015, Edelman worked on REI's OptOutside, a Black Friday campaign during which REI closed its stores and encouraged its customers to spend the day outdoors.[6] OptOutside won the Titanium Grand Prix at the 2016 Cannes Lions Festival.[7] In 2022, Edelman worked with Vaseline on the See My Skin campaign, which sought to build an image database that would make it easier for medical professionals to diagnose skin conditions in people of color.[8] See My Skin won two awards at the 2022 Cannes Lions Festival[9] and was a silver award winner at the Clios.[10] Edelman's Streetcode campaign with HP, in which underprivileged youth in Indonesia were taught how to code using pen and paper,[11] was recognized at the 2023 Global SABRE Awards, where it received a Platinum SABRE for best public relations campaign of the year.[12] References
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I was wondering if perhaps this section and the Products and services one could be subsections under a heading that reads Work? But that's not to get ahead of myself. Just thinking of ways to better organize the article. I'll now let indepedent editors review. As always, if folks have questions or feedback, leave me a reply below and I'll do my best to address your comment. Thanks, MichaelBush48 (talk) 15:31, 12 March 2024 (UTC)
- Asking User:Zippybonzo if they would like to review this request. No pressure, but if you've got the time and inclination, please dive in! MichaelBush48 (talk) 14:13, 15 April 2024 (UTC)
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