Deep canvassing: Difference between revisions
Origins and effectiveness |
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Revision as of 22:56, 29 March 2021
Deep canvassing is a form of canvassing that uses long empathic conversations to help shift someone's beliefs.
Origins
The idea originated in 2012, at the Los Angeles LGBT Center when staffers decided to talk to people who voted against same sex marriage to understand them better.[1] After the tactic was used in a pro-marriage-equality campaign in Minnesota, Steve Deline, Ella Barrett, and David Fleischer enlisted professors David Broockman and Josh Kalla to study the efficacy of the tactic.[1]
With the support of People’s Action, deep canvassing was used to engage with voters for the US 2020 presidential election.[1]
Effectiveness
Kalla and Broockman’s study, published in 2016, found that ten minute conversations did have an impact on residents’ views of transgender issues.[2]
In 2017, Kalla and Broockman published another study that found brief door-to-door canvassing, had nearly zero effect on voting choices.[3][4] Of their six studies, Kalla and Brookman have found that deep canvassing does have measurable effects.[1]
It has been shown to be effective in person and over the phone.[5][6]
In 2014, a paper by Michael J. LaCour, was released showing that canvassing conversation can change minds[7] but was retracted the following year for having falsified data.[7][8]
See Also
References
- ^ a b c d Kroll, Andy; Kroll, Andy (2020-07-15). "Can Millions of Deep Conversations With Total Strangers Beat Trump -- and Heal America?". Rolling Stone. Retrieved 2021-03-29.
- ^ Broockman, David; Kalla, Joshua (2016-04-08). "Durably reducing transphobia: A field experiment on door-to-door canvassing". Science. 352 (6282): 220–224. doi:10.1126/science.aad9713. ISSN 0036-8075. PMID 27124458.
- ^ Kalla, Joshua; Broockman, David E. (2017-09-25). "The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments". Rochester, NY.
{{cite journal}}: Cite journal requires|journal=(help) - ^ Matthews, Dylan (2017-09-28). "A massive new study reviews the evidence on whether campaigning works. The answer's bleak". Vox. Retrieved 2021-03-29.
- ^ Resnick, Brian (2020-01-29). "How to talk someone out of bigotry". Vox. Retrieved 2021-03-29.
- ^ Kalla, Joshua L.; Broockman, David E. (2020/05). "Reducing Exclusionary Attitudes through Interpersonal Conversation: Evidence from Three Field Experiments". American Political Science Review. 114 (2): 410–425. doi:10.1017/S0003055419000923. ISSN 0003-0554.
{{cite journal}}: Check date values in:|date=(help) - ^ a b LaCour, Michael J.; Green, Donald P. (2014-12-12). "When contact changes minds: An experiment on transmission of support for gay equality". Science. 346 (6215): 1366–1369. doi:10.1126/science.1256151. ISSN 0036-8075. PMID 25504721.
- ^ Resnick, Brian (2016-04-07). "These scientists can prove it's possible to reduce prejudice". Vox. Retrieved 2021-03-29.