Fashion psychology: Difference between revisions
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The phrase "You Are What You Wear" implies that people can be judged based on their clothing choices. It suggests that [[clothing]] is not just a means of covering the body, but a reflection of a person's identity, values, and social status.<ref name=":1">{{Cite book |last=Baumgartner |first=Jennifer J. |url=http://archive.org/details/youarewhatyouwea0000baum |url-access=registration |title=You are what you wear: what your clothes reveal about you |date=2012 |location=Boston |publisher=Da Capo Life Long |isbn=978-0-7382-1520-4}}</ref><ref>{{Cite news |last=Beach |first=Nancy |date=1979-08-26 |title=You are what you wear |language=en-US |newspaper=The New York Times |url=https://www.nytimes.com/1979/08/26/archives/you-are-what-you-wear.html |access-date=2023-04-20 |issn=0362-4331}}</ref><ref>{{Cite news |first=Mimi |last=Raad |date=2016-04-14 |title=You are what you wear? How your outfit psychologically affects you |url=https://english.alarabiya.net/life-style/fashion-and-beauty/2016/04/13/You-are-what-you-wear-How-clothes-can-change-your-emotional-state |access-date=2023-04-20 |work=Al Arabiya English |language=en}}</ref> The garments we choose to wear serve as a representation of our current thoughts and emotions. Frequently, instances of clothing mishaps can be attributed to underlying internal conflicts manifesting themselves outwardly.<ref name=":1" /> Choosing clothing that provides comfort, joy, and a positive self-image can genuinely enhance one's quality of life. Even the slightest modification in one's wardrobe can trigger a sequence of events that leads to new experiences, self-discovery, and cherished moments.<ref name=":1" /> |
The phrase "You Are What You Wear" implies that people can be judged based on their clothing choices. It suggests that [[clothing]] is not just a means of covering the body, but a reflection of a person's identity, values, and social status.<ref name=":1">{{Cite book |last=Baumgartner |first=Jennifer J. |url=http://archive.org/details/youarewhatyouwea0000baum |url-access=registration |title=You are what you wear: what your clothes reveal about you |date=2012 |location=Boston |publisher=Da Capo Life Long |isbn=978-0-7382-1520-4}}</ref><ref>{{Cite news |last=Beach |first=Nancy |date=1979-08-26 |title=You are what you wear |language=en-US |newspaper=The New York Times |url=https://www.nytimes.com/1979/08/26/archives/you-are-what-you-wear.html |access-date=2023-04-20 |issn=0362-4331}}</ref><ref>{{Cite news |first=Mimi |last=Raad |date=2016-04-14 |title=You are what you wear? How your outfit psychologically affects you |url=https://english.alarabiya.net/life-style/fashion-and-beauty/2016/04/13/You-are-what-you-wear-How-clothes-can-change-your-emotional-state |access-date=2023-04-20 |work=Al Arabiya English |language=en}}</ref> The garments we choose to wear serve as a representation of our current thoughts and emotions. Frequently, instances of clothing mishaps can be attributed to underlying internal conflicts manifesting themselves outwardly.<ref name=":1" /> Choosing clothing that provides comfort, joy, and a positive self-image can genuinely enhance one's quality of life. Even the slightest modification in one's wardrobe can trigger a sequence of events that leads to new experiences, self-discovery, and cherished moments.<ref name=":1" /> |
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=== Socio-psychological Impact === |
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==== Body image ==== |
==== Body image ==== |
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==== Brand ==== |
==== Brand ==== |
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Consumers purchase fashion-branded products not only to meet their functional requirements but also to fulfill their desires for social recognition, self-image projection, and a desirable lifestyle.<ref name=":5">{{Cite book |last=Choi |first=Tsan-Ming |url=https://books.google.com/books?id=YOy3BAAAQBAJ&newbks=0&printsec=frontcover&dq=Fashion+psychology+marketers&hl=en |title=Fashion Branding and Consumer Behaviors: Scientific Models |date=2014-01-30 |publisher=Springer Science & Business Media |isbn=978-1-4939-0277-4 |pages=3 |language=en}}</ref> The implementation of effective branding strategies is a crucial determinant of success for all types of fashion brands, as it has a direct impact on the welfare of consumers.<ref name=":5" /> |
Consumers purchase fashion-branded products not only to meet their functional requirements but also to fulfill their desires for social recognition, self-image projection, and a desirable lifestyle.<ref name=":5">{{Cite book |last=Choi |first=Tsan-Ming |url=https://books.google.com/books?id=YOy3BAAAQBAJ&newbks=0&printsec=frontcover&dq=Fashion+psychology+marketers&hl=en |title=Fashion Branding and Consumer Behaviors: Scientific Models |date=2014-01-30 |publisher=Springer Science & Business Media |isbn=978-1-4939-0277-4 |pages=3 |language=en}}</ref> The implementation of effective branding strategies is a crucial determinant of success for all types of fashion brands, as it has a direct impact on the welfare of consumers.<ref name=":5" /> |
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The impact of artificial intelligence on marketing strategies is expected to extend to various areas, such as business models, sales processes, customer service options, and even customer behaviors.<ref>{{Cite journal |last=Davenport |first=Thomas |last2=Guha |first2=Abhijit |last3=Grewal |first3=Dhruv |last4=Bressgott |first4=Timna |date=2020-01 |title=How artificial intelligence will change the future of marketing |url=http://link.springer.com/10.1007/s11747-019-00696-0 |journal=Journal of the Academy of Marketing Science |language=en |volume=48 |issue=1 |pages=24–42 |doi=10.1007/s11747-019-00696-0 |issn=0092-0703}}</ref> |
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===== Impact of Color of the clothing ===== |
===== Impact of Color of the clothing ===== |
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Revision as of 14:39, 22 April 2023
Fashion psychology, as a branch of applied psychology, applies psychological theories and principles to understand and explain the relationship between fashion and human behavior, including how fashion affects our emotions, self-esteem, and identity. It also examines how fashion choices are influenced by factors such as culture, social norms, personal values, and individual differences. Fashion psychologists may use their knowledge and skills to advise individuals, organizations, or the fashion industry on a variety of issues, including consumer behavior, marketing strategies, design, and sustainability.
Significance
Fashion psychology is an interdisciplinary field that examines the interaction between human behavior, individual psychology, and fashion, as well as the various factors that impact an individual's clothing choices.[1] Fashion psychology holds significant relevance for marketers as they strive to comprehend the variables that enhance the likelihood of a product's adoption by a consumer group. Additionally, marketers must predict the duration for which the product remains fashionable. Hence, a segment of fashion psychology is dedicated to analyzing the shifts in acceptance of fashion trends over time.[2]
Clothing
The terms "clothing" and "dress" typically denote a type of body covering that can be worn, which is commonly made of textile material but may also utilize other materials or substances to be fashioned and secured in place.[1] Clothing primarily served the purpose of providing warmth and protection against the elements. However, in modern times, it is important to note that clothing serves multiple functions beyond just protection, including identification, modesty, status, and adornment. Clothing is used to identify group membership, cover the body appropriately, indicate rank or position within a group, and facilitate self-expression and creativity.[3] The clothing we choose to wear is significant in terms of our image and reputation, as it sends out messages to both familiar and unfamiliar people, showcasing the image of ourselves that we wish to convey. When an object is worn on the body, it takes on social significance in relation to the person wearing it.[3]
Fashion
The prevalent understanding of fashion refers to the prevailing style that is adopted by a significant portion of a particular group, in a given time and location.[2][4] For example, during the era of cave dwellers, animal skins were considered fashionable, while the sari is a popular style among Indian women, and the miniskirt has become a trend among women in Western cultures.[5] Fashion psychology is typically characterized as the examination of how the selections of attire affect our perceptions and evaluations of one another.[2]
Psychology of clothing
The fashion impulse is a highly influential and potent social phenomenon owing to its pervasive and expeditious character, its capacity to influence an individual's conduct, and its close association with the societal and economic fabric of a nation.[6]
The phrase "You Are What You Wear" implies that people can be judged based on their clothing choices. It suggests that clothing is not just a means of covering the body, but a reflection of a person's identity, values, and social status.[7][8][9] The garments we choose to wear serve as a representation of our current thoughts and emotions. Frequently, instances of clothing mishaps can be attributed to underlying internal conflicts manifesting themselves outwardly.[7] Choosing clothing that provides comfort, joy, and a positive self-image can genuinely enhance one's quality of life. Even the slightest modification in one's wardrobe can trigger a sequence of events that leads to new experiences, self-discovery, and cherished moments.[7]
Socio-psychological Impact
Body image
Clothing can be perceived as an extension of an individual's physical self and serves the purpose of modifying the body's appearance.[3] The way in which a person perceives their own physical appearance has a significant impact on their attitudes and preferences towards clothing.[3]
Millennial females, also known as Generation Y, are being socialized to begin their fashion consumption at an earlier age than their predecessors, resulting in a shift in the typical starting point of fashion consumption.[4] Even though Generation Y consumers play a crucial role in the decision-making process of the market, retailers are finding it increasingly difficult to comprehend the behavior and psychology of these consumers.[10]
Brand
Consumers purchase fashion-branded products not only to meet their functional requirements but also to fulfill their desires for social recognition, self-image projection, and a desirable lifestyle.[11] The implementation of effective branding strategies is a crucial determinant of success for all types of fashion brands, as it has a direct impact on the welfare of consumers.[11]
The impact of artificial intelligence on marketing strategies is expected to extend to various areas, such as business models, sales processes, customer service options, and even customer behaviors.[12]
Impact of Color of the clothing
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Psychologists hold the belief that the color of our apparel can have an impact on our emotional state and stress levels. The presence of color has the potential to augment an individual's perception of their environment.[13][14]
Design
Fashion psychology concerns itself with examining the ways in which fashion design can influence a positive body image, utilizing psychological insights to foster a sustainable approach towards clothing production and disposal, and understanding the underlying reasons behind the development of specific shopping behaviors.[15]
Shopping behavior
In April 2020, when the lockdown restrictions were largely lifted and markets resumed operation in China, a phenomenon known as "revenge buying" took place. During this time, the renowned French luxury brand Hermès achieved exceptional sales of $2.7 million in a single day.[16] Sociologists posit that compulsive and impulsive purchasing tendencies, including panic buying and revenge buying, function as coping mechanisms that alleviate negative emotions.[17][18] The phenomena of panic buying, and revenge buying are essentially attempts by consumers to compensate for a situation that is beyond their personal control. These actions serve as a therapeutic means of exerting control over external circumstances, while also offering a sense of comfort, security, and an overall improvement in well-being.[18]
Fast fashion
The popularity of fast fashion among consumers can be attributed to its capability of appealing to their emotional, financial, and psychological needs by tapping into their desire for self-expression, social status, and immediate satisfaction.[19]
See also
References
- ^ a b Maxey, Georgia (2022-02-24). "Fashion Psychology: The Relationship Between Clothing and Self". Counseling and Family Therapy Scholarship Review. 4 (1). doi:10.53309/2576-926X.1041. ISSN 2576-926X.
- ^ a b c "You Really ARE What You Wear!". Michael R. Solomon. Retrieved 2023-04-20.
- ^ a b c d Kodžoman, Duje (2019-06-10). "The psychology of clothing: meaning of Colors, Body Image and Gender Expression in Fashion". Textile & leather review. 2 (2): 90–103. doi:10.31881/TLR.2019.22.
- ^ a b Pentecost, Robin; Andrews, Lynda (2010-01-01). "Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure". Journal of Retailing and Consumer Services. 17 (1): 43–52. doi:10.1016/j.jretconser.2009.09.003. ISSN 0969-6989.
- ^ Solomon, Michael R. (1985). The Psychology of Fashion. Lexington Books. p. 193. ISBN 978-0-669-09128-1.
- ^ Hurlock, Elizabeth B. (1929). The psychology of dress: An analysis of fashion and its motive. Ronald Press. Retrieved 2023-04-20 – via APA PsycNet.
- ^ a b c Baumgartner, Jennifer J. (2012). You are what you wear: what your clothes reveal about you. Boston: Da Capo Life Long. ISBN 978-0-7382-1520-4.
- ^ Beach, Nancy (1979-08-26). "You are what you wear". The New York Times. ISSN 0362-4331. Retrieved 2023-04-20.
- ^ Raad, Mimi (2016-04-14). "You are what you wear? How your outfit psychologically affects you". Al Arabiya English. Retrieved 2023-04-20.
- ^ Sullivan, Pauline; Kang, Jiyun; Heitmeyer, Jeanne (2012-12-01). "Fashion involvement and experiential value: Gen Y retail apparel patronage". The International Review of Retail, Distribution and Consumer Research. 22 (5): 459–483. doi:10.1080/09593969.2012.711252. ISSN 0959-3969. S2CID 167587492.
- ^ a b Choi, Tsan-Ming (2014-01-30). Fashion Branding and Consumer Behaviors: Scientific Models. Springer Science & Business Media. p. 3. ISBN 978-1-4939-0277-4.
- ^ Davenport, Thomas; Guha, Abhijit; Grewal, Dhruv; Bressgott, Timna (2020-01). "How artificial intelligence will change the future of marketing". Journal of the Academy of Marketing Science. 48 (1): 24–42. doi:10.1007/s11747-019-00696-0. ISSN 0092-0703.
{{cite journal}}: Check date values in:|date=(help) - ^ Edwards, Vanessa Van (2013-12-16). "Color Psychology: What Colors Should You Wear and Why". Science of People. Retrieved 2023-04-20.
- ^ "Dress Your Mood with Color in Clothing". Little River Clothing. 2019-06-25. Retrieved 2023-04-20.[unreliable source?]
- ^ Mair, Carolyn (2018-04-09). The Psychology of Fashion. Routledge. ISBN 978-1-317-21762-6.
- ^ Singh, Shelley (2020-05-02). "The curious phenomenon of revenge shopping in China after lockdown". The Economic Times. ISSN 0013-0389. Retrieved 2023-04-21.
- ^ Arafat, S.M. Yasir; Kar, Sujita Kumar; Marthoenis, Marthoenis; Sharma, Pawan; Hoque Apu, Ehsanul; Kabir, Russell (2020). "Psychological underpinning of panic buying during pandemic (COVID-19)". Psychiatry Research. 289: 113061. doi:10.1016/j.psychres.2020.113061.
- ^ a b Lins, Samuel; Aquino, Sibele; Costa, Ana Raquel; Koch, Rita (2022). "From panic to revenge: Compensatory buying behaviors during the pandemic". International Journal of Social Psychiatry. 68 (4): 921–922. doi:10.1177/00207640211002557. ISSN 0020-7640. PMID 33719662. S2CID 232230029.
- ^ "The Psychology of Fast Fashion: Exploring the Complex Emotions that Fast Fashion Evokes in Consumers". The Sustainable Fashion Forum. Retrieved 2023-04-22.