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The coverage of ''Husmodern'' was expanded from 1920, and it contained many appealing advertisements.<ref name=shenet/> In the period between 1930 and 1950 the first ten of its total 60–80 pages included the advertisements of household appliances, make up products, food, language courses and bikes.<ref name=kathed/> One of the frequent topics was dressmaking patterns during the [[World War II]] period.<ref name=guntor>{{cite journal|author=Gunilla Törnvall|title=Culottes and Warm Pyjamas|volume=13|doi=10.7202/1094129ar|journal=Mémoires du livre|issue=1
The coverage of ''Husmodern'' was expanded from 1920, and it contained many appealing advertisements.<ref name=shenet/> In the period between 1930 and 1950 the first ten of its total 60–80 pages included the advertisements of household appliances, make up products, food, language courses and bikes.<ref name=kathed/> One of the frequent topics was dressmaking patterns during the [[World War II]] period.<ref name=guntor>{{cite journal|author=Gunilla Törnvall|title=Culottes and Warm Pyjamas|volume=13|doi=10.7202/1094129ar|journal=Mémoires du livre|issue=1
|year=2022|pages=4–5,9|s2cid=255874317}}</ref> The magazine also included the following sections: recipes, home decoration, news, and short stories.<ref name=guntor/>
|year=2022|pages=4–5,9|s2cid=255874317}}</ref> In addition, ''Husmodern'' was one of the Swedish publications which featured news materials provided by the [[Swedish Security Service|Swedish Intelligence Agency]] during the same era.<ref>{{cite book|author=Emil Stjernholm
|editor1=Fredrik Norén|editor2=Emil Stjernholm|editor3=C. Claire Thomson|title=Nordic Media Histories of Propaganda and Persuasion|year=2023
|publisher=[[Palgrave Macmillan]]|location=Cham|isbn=978-3-031-05171-5|page=124|chapter-url=https://doi.org/10.1007/978-3-031-05171-5_6|chapter=A Rain of Propaganda: The Media Production of the Office of War Information in Stockholm, 1942–1945|doi=10.1007/978-3-031-05171-5_6}}</ref> The magazine also included the following sections: recipes, home decoration, news, and short stories.<ref name=guntor/>


==References==
==References==

Revision as of 05:24, 13 September 2023

Husmodern
CategoriesWomen's Magazine
FrequencyWeekly
Founder
  • Thora Holm
  • Elsa Nyblom
Founded1917
Final issue1988
Company
  • Husmodern
  • Åhlén & Åkerlund
CountrySweden
Based inStockholm
LanguageSwedish
ISSN0018-8026

Husmodern (Swedish: The Housewife) was a women's magazine which was published in Stockholm, Sweden, between 1917 and 1988.

History and profile

Husmodern was started in Stockholm in 1917 and was published by a company with the same name.[1] Its subtitle was de svenska husmödrarnas tidning (Swedish: the Swedish housewives' newspaper).[1] The founders were Thora Holm and the journalist Elsa Nyblom.[2] The latter was also the first editor of Husmodern.[1] The magazine was acquired by the Åhlén & Åkerlund company in 1920.[1] Following this its subtitle was redesigned as tidskrift för hemmet och kvinnan (Swedish: magazine for the home and the woman).[3] The company became part of Bonnier Group in 1929.[2]

Husmodern came out weekly throughout its run.[1] The magazine was among the popular periodicals[4] and reached its highest circulation in 1970 selling 290,000 copies.[5] Its title was Nya Husmodern (Swedish: Modern Housewife) from 1982 to its closure in 1988.[1] Some issues of the magazine were archived by Carolina Rediviva library in Uppsala, Sweden.[6]

Audience and content

In the initial years Husmodern targeted rural women.[3] The target audience of the magazine was middle-class housewives living in cities from 1938.[6]

The coverage of Husmodern was expanded from 1920, and it contained many appealing advertisements.[3] In the period between 1930 and 1950 the first ten of its total 60–80 pages included the advertisements of household appliances, make up products, food, language courses and bikes.[5] One of the frequent topics was dressmaking patterns during the World War II period.[2] In addition, Husmodern was one of the Swedish publications which featured news materials provided by the Swedish Intelligence Agency during the same era.[7] The magazine also included the following sections: recipes, home decoration, news, and short stories.[2]

References

  1. ^ a b c d e f "Husmodern". Libris (in Swedish). Retrieved 12 September 2023.
  2. ^ a b c d Gunilla Törnvall (2022). "Culottes and Warm Pyjamas". Mémoires du livre. 13 (1): 4–5, 9. doi:10.7202/1094129ar. S2CID 255874317.
  3. ^ a b c "Litteratur: Tidskrifter". Shenet (in Swedish). Retrieved 12 September 2023.
  4. ^ Liselotte Eriksson (2014). "Beneficiaries or policyholders? The role of women in Swedish life insurance 1900–1950". Business History. 56 (8): 1344. doi:10.1080/00076791.2014.894980. S2CID 154916598.
  5. ^ a b Katarina Hedman (2021). An economic room of one's own: A study of commercial femininity in Swedish beauty advertising 1930–1950 (MA thesis). Uppsala University. pp. 29, 31.
  6. ^ a b Ingrid Stigzelius; et al. (2018). "Kitchen concerns at the boundary between markets and consumption: agencing practice change in times of scarcity (Husmodern, Sweden 1938–1958)". Consumption Markets & Culture. 21 (4): 352–365. doi:10.1080/10253866.2018.1462174. S2CID 148937359.
  7. ^ Emil Stjernholm (2023). "A Rain of Propaganda: The Media Production of the Office of War Information in Stockholm, 1942–1945". In Fredrik Norén; Emil Stjernholm; C. Claire Thomson (eds.). Nordic Media Histories of Propaganda and Persuasion. Cham: Palgrave Macmillan. p. 124. doi:10.1007/978-3-031-05171-5_6. ISBN 978-3-031-05171-5.
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