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{{about|the company|the carbonated beverage|Coca-Cola}}
{{Use mdy dates|date=July 2016}}
{{Infobox company
|name = The Coca-Cola Company
|logo = [[File:The Coca-Cola Company logo.svg|200px]]
|image = Coca-ColaHQ.jpg
|image_size = 200px
|image_caption = [[Coca-Cola headquarters|Coca-Cola's corporate headquarters]] in [[Atlanta, Georgia]], United States
|type = [[Public company|Public]]
|traded_as = {{unbulleted list|{{New York Stock Exchange|KO}}|[[Dow Jones Industrial Average|DJIA Component]]|[[S&P 100|S&P 100 Component]]|[[S&P 500|S&P 500 Component]]}}
|industry = [[Beverage]]
|foundation = {{Start date and age|1886|5|8}}<br />[[Atlanta]], [[Georgia (U.S. state)|Georgia]], [[United States|U.S.]]
|founders = [[John Pemberton]] as '''Coca-Cola'''<br />[[Asa Griggs Candler]] as '''The Coca-Cola Company'''
|location_city = [[Coca-Cola headquarters|One Coca-Cola Plaza]],<br />[[Atlanta]], [[Georgia (U.S. state)|Georgia]]
|area_served = Worldwide
|key_people = [[Muhtar Kent]]<br />{{small|(Chairman)}}<br>[[James Quincey]]<br />{{small|(President and CEO)}}
|products = [[List of Coca-Cola brands|List of The Coca-Cola Company products]]
|revenue = {{decrease}} {{US$|41.863 billion|link=yes}} (2016)<ref name=FY>{{cite web|url=https://www.google.com/finance?q=NYSE%3AKO&fstype=ii&ei=6Ba8VvH3O8OnugTC5YW4Cg|title=2016 annual results|publisher=The Coca-Cola Co}}</ref>
|operating_income = {{decrease}} {{US$|8.626 billion}} (2016)<ref name=FY/>
|net_income = {{decrease}} {{US$|6.527 billion}} (2016)<ref name=FY/>
|assets = {{decrease}} {{US$|87.270 billion}} (2016)<ref name=FY/>
|equity = {{decrease}} {{US$|23.062 billion}} (2016)<ref name=FY/>
|num_employees = 123,200 (2016)<ref name=FY/>
|subsid = [[List of assets owned by The Coca-Cola Company|List of The Coca-Cola Company subsidiaries]]
|location_country = [[United States]]
|slogan = Taste The Feeling
|homepage = {{URL|http://www.coca-colacompany.com/|Coca-ColaCompany.com}}
}}

'''The Coca-Cola Company''', which is headquartered in [[Atlanta]], [[Georgia (U.S. state)|Georgia]], but incorporated in Wilmington, Delaware,<ref>[https://www.nytimes.com/2012/07/01/business/how-delaware-thrives-as-a-corporate-tax-haven.html "How Delaware Thrives as a Corporate Tax Haven"], Leslie Wayne. New York Times. June 30, 2012. Retrieved 17 feb 2017</ref> is an [[United States|American]] [[multinational corporation|multinational]] [[beverage corporation]], and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and [[syrup]]s.<ref>{{cite web|url=http://www.coca-colacompany.com/brands/the-coca-cola-company |title=The Coca-Cola Brands |publisher=coca-colacompany.com |date= |accessdate=December 19, 2012}}</ref> The company is best known for its flagship product [[Coca-Cola]], invented in 1886 by pharmacist [[John Pemberton|John Stith Pemberton]] in [[Columbus, Georgia|Columbus]], [[Georgia (U.S. state)|Georgia]].<ref>{{cite web|url=http://www.whoinventedit.net/who-invented-coca-cola.html |title=Who Invented Coca Cola? |publisher=Whoinventedit.net |date= |accessdate=November 2, 2012}}</ref> The Coca-Cola formula and brand were bought in 1889 by [[Asa Candler|Asa Griggs Candler]] (December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company in 1892. The company has operated a [[Franchising|franchised]] distribution system since 1889, wherein The Coca-Cola Company only produces syrup concentrate, which is then sold to various [[Bottling company|bottlers]] throughout the world who hold exclusive territories. The Coca-Cola Company owns its [[anchor bottler]] in North America, '''Coca-Cola Refreshments'''.

The company's stock is listed on the [[New York Stock Exchange|NYSE]] (NYSE: KO) and is part of [[Dow Jones Industrial Average|DJIA]], the [[S&P 500]] index, the [[Russell 1000 Index]], and the Russell 1000 Growth Stock Index. Muhtar Kent serves as chairman of the company with James Quincey as president and chief executive officer.

==History==
{{Main article|Coca-Cola}}

===Acquisitions===
The company has a long history of acquisitions. Coca-Cola acquired [[Minute Maid]] in 1960,<ref>{{cite web|url=http://www.fundinguniverse.com/company-histories/The-Minute-Maid-Company-Company-History.html |title=History of The Minute Maid Company|publisher=Fundinguniverse.com |date= |accessdate=July 29, 2012}}</ref> the Indian cola brand [[Thums Up]] in 1993,<ref>{{cite web |url=http://www.coca-colaindia.com/brands/brands_thumsup.aspx |archiveurl=https://web.archive.org/web/20090226224517/http://www.coca-colaindia.com/brands/brands_thumsup.aspx |archivedate=February 26, 2009 |title=Strong Cola Taste, Macho Personality}}</ref> and [[Barq's]] in 1995.<ref>[http://barqs.com/history.html Barq's Root Beer: History], Coca-Cola, retrieved January 2, 2013.</ref> In 2001, it acquired the [[Odwalla]] brand of fruit juices, smoothies, and bars for $181&nbsp;million.<ref name="Coca-Cola-Oct-2001-SC-TO-T">{{cite web|url=http://edgar.secdatabase.com/1435/2134401500034/filing-main.htm |title=Coca Cola, Form SC TO-T, Filing Date Oct 30, 2001 |publisher=secdatabase.com |accessdate =March 27, 2013}}</ref><ref>[http://money.cnn.com/2001/10/30/deals/coke_odwalla/ "Coke Buys Odwalla"]. (October 30, 2001).''CNN Money.''</ref> In 2007, it acquired [[Fuze Beverage]] from founder Lance Collins and Castanea Partners for an estimated $250&nbsp;million.<ref name="Coca-Cola-Feb-2007-10-K">{{cite web|url=http://pdf.secdatabase.com/421/0001047469-07-001328.pdf |title=Coca Cola, Form 10-K, Annual Report, Filing Date Feb 21, 2007 |publisher=secdatabase.com |accessdate =March 27, 2013}}</ref><ref>[http://www.dailycamera.com/ci_13073446 "Coca-Cola Buys Fuze Beverage"]. (February 12, 2007) ''Boulder Daily Camera.''</ref> The company's 2009 bid to buy a Chinese juice maker ended when China rejected its $2.4&nbsp;billion bid for the [[Huiyuan Juice|Huiyuan Juice Group]], on the grounds the resulting company would be a virtual [[monopoly]].<ref name="Coca-Cola-Apr-2009-10-Q">{{cite web|url=http://edgar.secdatabase.com/539/104746909004778/filing-main.htm |title=Coca-Cola, Form 10-Q, Quarterly Report, Filing Date Apr 30, 2009 |publisher=secdatabase.com |accessdate =March 27, 2013}}</ref> Nationalism was also thought to be a reason for aborting the deal.<ref>{{cite news| url=http://news.bbc.co.uk/2/hi/business/7949903.stm |work=BBC News | title=Coke's China juice move collapses | date=March 18, 2009 | accessdate=May 25, 2010}}</ref> In 1982, Coca-Cola purchased [[Columbia Pictures]] for $692 million. It sold the movie studio to [[Sony]], for $3 billion, in 1989.<ref name="sellers19971013">{{cite news | url=http://money.cnn.com/magazines/fortune/fortune_archive/1997/10/13/232494/index.htm | title=WHERE COKE GOES FROM HERE | work=Fortune | date=October 13, 1997 | accessdate=October 10, 2011 |author1=Sellers, Patricia |author2=Woods, Wilton }}</ref> In 2013, Coca-Cola finalized its purchase of [[ZICO (beverage)|ZICO]], a coconut water company.<ref>{{Cite web|url=http://www.bevnet.com/news/2013/coke-finishes-buyout-of-zico-uzzell-becomes-president-rampolla-to-advise|title=Coke Finishes Buyout of Zico; Uzzell Becomes President, Rampolla to Advise - BevNET.com|website=BevNET.com|language=en-US|access-date=March 8, 2016}}</ref><ref>{{Cite web|url=http://www.foodbusinessnews.net/articles/news_home/Business_News/2013/11/Coca-Cola_all_in_on_coconut_wa.aspx?ID=%7B0EAB664A-7717-42BB-BAFA-8BE4E3BBDAFD%7D&cck=1|title=Coca-Cola all in on coconut water maker|access-date=March 8, 2016}}</ref><ref>{{Cite web|url=http://www.coca-colacompany.com/press-center/press-releases/zico-8482-beverages-joins-the-coca-cola-family/|title=ZICO™ Beverages Joins The Coca-Cola Family|website=The Coca-Cola Company|access-date=March 8, 2016}}</ref> In 2011, the Coca-Cola company bought the rest of the organic tea company [[Honest Tea]], after buying a 40% stake in the company in 2008.<ref>https://www.reuters.com/article/us-cocacola-honesttea-idUSTRE72055U20110301</ref> In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC.<ref>{{Cite news|url=https://www.wsj.com/articles/coca-cola-buys-minority-stake-in-suja-life-1439998356|title=Coca-Cola Buys Minority Stake in Suja Life|last=Esterl|first=Mike|newspaper=Wall Street Journal|issn=0099-9660|access-date=March 8, 2016}}</ref><ref>{{Cite web|url=https://www.forbes.com/sites/briansolomon/2015/08/19/organic-juice-startup-suja-adds-unlikely-partners-coca-cola-goldman-sachs/#3b2661f055b2|title=Organic Juice Startup Suja Adds Unlikely Partners: Coca-Cola, Goldman Sachs|website=Forbes|access-date=March 8, 2016}}</ref>

==Revenue and sales==
[[File:CocaColaSugarLandTX.JPG|thumb|The Coca-Cola Company's Minute Maid group North America offices in [[Sugar Land Town Square]], [[Sugar Land, Texas]], United States]]

According to The Coca-Cola Company's 2005 Annual Report, the firm at that time sold beverage products in more than 200 countries.<ref name="archivesa"/> The 2005 report further states that of the more than 50&nbsp;billion beverage servings of all types consumed worldwide, daily, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5&nbsp;billion. Of these, beverages bearing the trademark "[[Coca-Cola]]" or "Coke" accounted for approximately 78% of the company's total gallon sales.<ref name="archivesa">{{cite web |url=https://www.sec.gov/Archives/edgar/data/21344/000104746906002588/a2167326z10-k.htm |title=Coca-Cola Company Form 10-K 2005 |publisher=SEC |accessdate=May 11, 2006}}</ref> According to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows: 43% in the United States, 37% in Mexico, India, Pakistan, Brazil, Japan, and the People's Republic of China, and 20% spread throughout the rest of the world.{{citation needed|date=December 2016}} The figure in 2010 showed that they sold 1.6&nbsp;billion drinks every day.{{citation needed|date=July 2016}}

In 2010, it was announced that Coca-Cola had become the first brand to top £1&nbsp;billion in annual UK grocery sales.<ref name="Edinburgh Evening News">{{cite web|url=http://edinburghnews.scotsman.com/news/Coke-sales-first-to-top.6168087.jp|title=Coke sales first to top £1bn|date=March 19, 2010|publisher=Edinburgh Evening News|accessdate=March 20, 2010}}</ref> In 2017, Coke sales were down 11% from a year ago due to consumer tastes shifting away from sugary drinks and due to health risks associated with artificial sweeteners in Diet drinks.<ref name="sales">{{cite web |url=http://money.cnn.com/2017/04/25/investing/coca-cola-job-cuts-earnings/index.html|title= Coca-Cola to cut 1,200 jobs as sales slump|publisher=CNN Money|accessdate=July 13, 2017}}</ref>

==Stock==
[[File:Coca Cola 1929.JPG|thumb|Certificate of Purchase Class A Stock for 20 Shares of The Coca-Cola Company, issued 20. February 1929]]
Since the 1920s, Coca-Cola has been a publicly traded company.<ref>http://heritage.coca-cola.com/</ref> One share of stock purchased in 1919 for $40, with all dividends reinvested, would be worth $9.8 million in 2012, a 10.7% annual increase, adjusted for inflation.<ref>{{cite web|url=http://www.dailyfinance.com/2012/08/14/coca-cola-stock-share-worth-millions/|title=One Share of Stock Now Worth $9.8 Million -- Is It Really Possible?|author=Wiederman, Adam J.|date=August 14, 2012|website=DailyFinance.com}}</ref> In 1987, Coca-Cola once again became one of the 30 stocks which makes up the [[Dow Jones Industrial Average]], which is commonly referenced as a proxy for stock market performance; it had previously been a Dow stock from 1932 to 1935.<ref>{{cite web|url=http://www.dailyfinance.com/2011/11/05/decades-of-great-performance-from-9-dow-stocks/|title=Decades of Great Performance From 9 Dow Stocks|date=November 5, 2011|work=DailyFinance.com}}</ref> Coca-Cola has paid a dividend, increasing each year for 49 years.<ref>{{cite web|url=http://www.coca-colacompany.com/investors/stock-history/investors-info-dividends|title=Dividends|work=The Coca-Cola Company}}</ref><ref>{{cite web|url=http://usatoday30.usatoday.com/money/industries/food/story/2012-07-10/coca-cola-stock-split/56128588/1|title=Coca-Cola shareholders OK 2-for-1 stock split|work=USATODAY.COM}}</ref> Stock is available from a [[Dividend reinvestment plan|direct purchase program]], through Computershare Trust Company, but unlike many programs, has investment fees.<ref>{{cite web|url=http://www.dripadvice.com/coca_cola_ko_drip_1.html|title=Coca Cola (KO) DRIP|publisher=}}</ref>

==Staff and management==
{{Main article|Category:Coca-Cola people}}
The following are key management as of May 2017 (excluding VP positions and regional leaders):<ref name="CCleadership">http://www.coca-colacompany.com/our-company/leadership</ref>
{{columns-list|colwidth=400px|rules=yes|
*[[Muhtar Kent]] (Chairman of the Board)
*[[James Quincey]] (President and Chief Executive Officer)
*Marcos de Quinto (Chief Marketing Officer)
*J. Alexander M. Douglas, Jr. (President, Coca‑Cola North America)
*Ceree Eberly (Chief People Officer)
*Irial Finan (President, Bottling Investments Group)
*Bernhard Goepelt (General Counsel and Chief Legal Counsel)
*Julie Hamilton (Chief Customer and Commercial Leadership Officer)
*Brent Hastie (Senior Vice President, Strategy and Planning)
*Ed Hays (Chief Technical Officer)
*Barry Simpson (Chief Information Officer)
*Clyde C. Tuggle (Chief Public Affairs and Communications Officer)
*Kathy N. Waller (Chief Financial Officer)
*Craig Williams (President, The McDonald's Division)
}}

The following are all directors as of November 2016:<ref name="CCleadership"/>
{{See also|Category:Directors of The Coca-Cola Company}}
{{columns-list|colwidth=400px|rules=yes|
*[[Muhtar Kent]] (Chairman)
*[[Herbert A. Allen Jr.]]
*[[Ronald W. Allen]]
*[[Marc Bolland]]
*[[Ana Botín]]
*[[Howard G. Buffett]]
*[[Richard M. Daley]]
*[[Barry Diller]]
*[[Helene D. Gayle]]
*[[Alexis M. Herman]]
*[[Bobby Kotick]]
*[[Maria Elena Lagomasino]]
*[[Sam Nunn]]
*[[David B. Weinberg]]
}}

==Bottlers==
[[File:Flasche Coca-Cola 0,2 Liter.jpg|thumb|upright|100px|Coca-Cola]]

In general, The Coca-Cola Company and its subsidiaries only produce syrup concentrate, which is then sold to various bottlers throughout the world who hold a local Coca-Cola [[Franchising|franchise]]. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. The bottlers then sell, distribute, and merchandise the resulting Coca-Cola product to [[retail store]]s, vending machines, restaurants, and food service distributors. Outside the United States, these bottlers also control the fountain business.{{citation needed|date=July 2016}}

Since the early 1980s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these "anchor bottlers".<ref>{{cite web|last1=Harris|first1=Rosemary|title=From humble beginnings|url=http://www.brentwheeler.com/from-humble-beginnings/|publisher=Brent Wheeler Group Limited|accessdate=10 August 2016}}</ref>

;Outside North America
The company's largest bottlers outside North America are:<ref name="largest bottlers">{{cite news|title=THE COCA-COLA COMPANY at a Glance|url=http://www.vault.com/company-profiles/food-beverage/the-coca-cola-company/company-overview.aspx|accessdate=10 August 2016|publisher=The Vault}}</ref>

* [[Coca-Cola Amatil]], based in [[Australia]] (Australia, New Zealand, Indonesia, South Pacific nations) (Company owns a share)
* [[Coca-Cola European Partners|Coca-Cola European Partners PLC]], based in the [[United Kingdom]] (western Europe) (Company owns share)
* [[Coca-Cola Bottling Shqipëria]], based in [[Albania]]
* [[Coca-Cola Bottlers Philippines, Inc.]], based in the [[Philippines]], a joint venture between the company and [[Coca-Cola FEMSA]]
* [[Coca-Cola FEMSA]], based in [[Mexico]] (parts of Mexico and Latin America) (Company owns share)
* [[Arca Continental]], also based in Mexico (parts of Mexico and Latin America) (independent)
* [[Embotelladora Andina S.A]], based in [[Chile]] (southern South America) (independent)
* [[Coca-Cola Beverages Africa]], based in [[Port Elizabeth, South Africa]] (southern and eastern Africa) (company owns share)
* [[Coca-Cola Korea]], based in [[South Korea]] (independent)
* [[Coca-Cola HBC AG]], originally based in [[Greece]] but now located in [[Switzerland]] (Greece, Eastern Europe, Russia, and Nigeria) (Company owns share)
* [[Coca-Cola Icecek]], based in [[Turkey]] (Turkey, southwest Asia, Arabia) (Company owns share)
* [[Swire Group]], based in [[Hong Kong]] (China, Taiwan, Hong Kong) (independent)
* [[Kirin Company]], based in [[Japan]] (independent)

;In the United States
[[File:CocaColaBottlingHouston.JPG|thumb|200px|Houston Coca-Cola Bottling Company]]
In the United States, the company bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to authorized fountain wholesalers and some fountain retailers.<ref>{{cite book|last1=Kossovsky|first1=Nir|title=Reputation, Stock Price, and You|date=2012|publisher=Apress|page=108|url=https://books.google.com/books?id=ovx_BzNy8v8C&pg=PA108&lpg=PA108&dq=In+the+United+States,+coca+cola+is+responsible+for+the+manufacture+and+sale+of+fountain+syrups+directly+to+authorized+fountain+wholesalers+and+some+fountain+retailers.&source=bl&ots=r-aPa9frq4&sig=h489bLFYycWWDElXmLwUqt3GqRo&hl=en&sa=X&ved=0ahUKEwiF6er127XOAhUJCcAKHQTqDwwQ6AEIIzAB#v=onepage&q=In%20the%20United%20States%2C%20coca%20cola%20is%20responsible%20for%20the%20manufacture%20and%20sale%20of%20fountain%20syrups%20directly%20to%20authorized%20fountain%20wholesalers%20and%20some%20fountain%20retailers.&f=false|accessdate=10 August 2016}}</ref>

After purchasing the North American assets of [[Coca-Cola Enterprises]], as of 2014 the company directly owns 100% of Coca-Cola Refreshments, the anchor bottler of Coca-Cola products in North America, representing about 90% of Canada and 80% of the United States.{{citation needed|date=July 2016}}

Other major bottlers in the United States are:

* [[Coca-Cola Bottling Co. Consolidated]], based in [[Charlotte, North Carolina]] (company owns share)
* [[Coca-Cola Bottling Company of Northern New England]] based in [[Bedford, New Hampshire]] and owned by Kirin Company
* [[Coca-Cola Bottling Company United]], based in [[Birmingham, Alabama]] (independent)
* [[Swire Group|Swire Coca-Cola USA]], based in [[Salt Lake City, Utah]] and owned by Swire Group

In September 2015, the company announced the sale of several production plants and territories to Swire, Consolidated, and United, and creation of the [[Coca-Cola National Product Supply System]] which controls 95% of the territory in the United States.<ref>{{cite web|url=http://www.zacks.com/stock/news/191463/cocacola-ko-to-sell-9-us-plants-to-independent-bottlers|title=Coca-Cola (KO) to Sell 9 US Plants to Independent Bottlers|author=Zacks Investment Research|date=December 7, 2015|work=Zacks Investment Research}}</ref>

==Consumer relations and civic involvement==
After [[Martin Luther King, Jr.]] won the 1964 [[Nobel Peace Prize]], plans for an interracial celebratory dinner in still-[[segregated Atlanta]] were not initially well supported by the city's business elite until Coca-Cola intervened.<ref>{{cite news| newspaper=[[Atlanta Journal-Constitution]] | date=December 10, 2002 |title=NOBEL PEACE PRIZE: In 1964, award to King stirred a storm}}</ref>

{{quote |[[J. Paul Austin]], the chairman and CEO of Coca-Cola, and Mayor Ivan Allen summoned key Atlanta business leaders to the Commerce Club's eighteenth floor dining room, where Austin told them flatly, 'It is embarrassing for Coca-Cola to be located in a city that refuses to honor its Nobel Prize winner. We are an international business. The Coca-Cola Company does not need Atlanta. You all need to decide whether Atlanta needs the Coca-Cola Company.' Within two hours of the end of that meeting, every ticket to the dinner was sold.|[[Andrew Young]]<ref name="Young">{{cite book |author=Andrew Young | title=An Easy Burden |publisher=HarperCollins |year=1996 |isbn=978-0-06-092890-2|oclc=34782719}}</ref>}}

Throughout 2012, Coca-Cola contributed $1,700,500 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers".<ref>[http://www.kcet.org/news/ballotbrief/elections2012/propositions/prop-37-funding-genetically-engineered-food.html Who's Funding Prop 37, Labeling for Genetically Engineered Foods? | Propositions | Elections 2012]. KCET. Retrieved on December 23, 2013.</ref> This organization was set up to oppose a citizen's initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients.<ref name="Prop 37">{{cite news|last1=Westervelt|first1=Amy|title=Monsanto, DuPont Spending Millions to Oppose California's GMO Labeling Law|url=https://www.forbes.com/sites/amywestervelt/2012/08/22/monsanto-dupont-spending-millions-to-oppose-californias-gmo-labeling-law/#73f6b3e831a6|accessdate=10 August 2016|publisher=Forbes|date=August 22, 2012}}</ref>

In 2012, Coca-Cola was listed as a partner of the [[Product Red|(RED)]] campaign, together with other brands such as [[Nike, Inc|Nike]], [[Girl Distribution Company|Girl]], [[American Express]], and [[Converse (shoe company)|Converse]]. The campaign's mission is to prevent the transmission of the [[Human immunodeficiency virus|HIV virus]] from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").<ref>{{cite web|title=(RED) Partners |url=http://www.joinred.com/partners/ |archive-url=https://web.archive.org/web/20120524044206/http://www.joinred.com/partners/ |dead-url=yes |archive-date=May 24, 2012 |work=(RED) |publisher=The ONE Campaign |accessdate=October 14, 2012 |year=2012 |df= }}</ref>

==Criticism==
{{Main article|Criticism of Coca-Cola}}
Since the early 2000s, the criticisms over the use of Coca-Cola products as well as the company itself, escalated with concerns over health effects, environmental issues, [[animal testing]], economic business practices and employee issues. The Coca-Cola Company has been faced with multiple lawsuits concerning these various criticisms.

==Advertising==
[[File:'96-'02 Chevrolet Express Wagon Coca-Cola.jpg|thumb|200px|1996–2002 [[Chevrolet Express]] wagon from The Coca-Cola Company.]]
Coca-Cola advertising has "been among the most prolific in marketing history", with a notable and major impact on popular culture and society as a whole.

The logo, bottle design, and brand image are internationally recognizable. Their product is ranked the number one soft drink, repeatedly, internationally, and has notoriety as the first soft drink consumed by astronauts in space. Coca-Cola employs a diverse range of integrated marketing communications to advertise through direct marketing, web based media, social media, and sales promotions (Stringer, 2015).<ref name=":0">{{cite book|author=Stringer, G. |date=2015|title= Case Study: Coca Cola Integrated Marketing Communications|url=https://www.linkedin.com/pulse/case-study-coca-cola-integrated-marketing-gregory-stringer}}
</ref>

The company carefully considers all touch points a consumer (or prospective consumer) has with the brand as potential delivery channels for the brand's message, and makes use of all relevant communication systems. This well established, long standing, consistent approach has created a longing for the product that by far "superseded the desire for that typically associated with a drink to quench one's thirst" (Dudovskiy, 2015).<ref>{{cite web|author=Dudovskiy, J. |date=2015|title=Coca-Cola Marketing Communications: A Critical Analysis|accessdate=March 1, 2015|website= Research Methodology|url= http://research-methodology.net/coca-cola-marketing-communications-a-critical-analysis/}}
</ref>

;Direct marketing
They have exclusive vendor company partnerships, which eliminates competition, e.g. cinemas and restaurants only serving Coca-Cola over Pepsi. At sponsored sporting events, they again eliminate competition by attaining sole sale rights as well as VIP sales opportunities to important clients, e.g., baseball fields.

;Viral marketing
The company also markets via mobile marketing in text messages, e.g. viral marketing campaigns (Stringer, 2015).<ref name=":0" />

;Web and social media
They set the industry benchmark as the brand so universally recognized that audience building is unnecessary. Their fan engagement spans 86 million globally across social media channels. They deliver a consistently unified message whether it be through new products, online interaction, and social, cultural, or sporting events (Stringer, 2015).<ref name=":0" />

;Sales and promotions
In the retail setting, direct store beverage delivery trucks (mobile advertising) as well as point of sale coolers and vending machines have bright red logo blazoned branding. In terms of food service, Coca-Cola is a food pairing suggestion that is now ingrained as a food match, e.g., for popcorn, burgers, fries, and hot dog combos (Stringer, 2015).<ref name=":0" />

==Products and brands==
{{Main article|List of Coca-Cola brands}}
{{See also|List of assets owned by The Coca-Cola Company}}
[[File:Coca-Cola offices (Madrid, Spain) 04.jpg|thumb|right|Coca-Cola Company's office building in [[Madrid]] (Spain)]]

The Coca-Cola Company offers more than 350 brands in over 200 countries, aside from its namesake [[Coca-Cola]] beverage.

===Non-food assets===

====Columbia Pictures====
Coca-Cola bought [[Columbia Pictures]] in 1981 owing to the low monetary value of the studio. The film company was the first and only studio ever owned by Coca-Cola. During its ownership of the studio, the studio released many popular films including ''[[Ghostbusters]]'', ''[[Stripes (film)|Stripes]]'', ''[[The Karate Kid (1984 film)|The Karate Kid]]'', and some others. However, after the 1987 film ''[[Ishtar (film)|Ishtar]]'', Columbia was sold to Tokyo-based [[Sony]].

====World of Coca-Cola====
{{Main article|World of Coca-Cola}}

Coca-Cola operates a soft drink themed tourist attraction in [[Atlanta, Georgia]]; the [[World of Coca-Cola]] is a multi-storied exhibition. It features flavor sampling and a history museum, with locations in [[Las Vegas, Nevada]] and [[Lake Buena Vista, Florida]].<ref name="World of Coca-Cola">{{cite web|title=Coca-Cola Store|url=http://www.worldofcoca-cola.com/explore/explore-inside/explore-coca-cola-store/|website=World of Coca-Cola|publisher=World of Coca-Cola|accessdate=26 January 2017}}</ref><ref name="Rolling Out - World of Coca-Cola">{{cite news|last1=Caslin|first1=Yvette|title=Creative artists, social media masters inspire new World of Coca-Cola gallery|url=http://rollingout.com/2017/01/19/creative-artists-social-media-masters-inspire-new-world-of-coca-cola-gallery/|accessdate=26 January 2017|publisher=Rolling Out|date=January 19, 2017}}</ref>

===Brands===

====Tab====
[[Tab (soft drink)|Tab]] was Coca-Cola's first attempt to develop a diet soft drink, using [[saccharin]] as a [[sugar substitute]]. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke. The Tab soft drink is difficult to locate in recent times, due to its de facto replacement by [[Diet Coke]].<ref name="tab">{{cite news|last1=Estes|first1=Adam|title=A Brief History of Racist Soft Drinks|url=http://www.thewire.com/national/2013/01/brief-history-racist-soft-drinks/61515/|accessdate=10 August 2016|publisher=The Wire}}</ref>

====Other soft drinks====
The Coca-Cola Company also produces a number of other soft drinks including [[Fanta]] (introduced circa 1941) and [[Sprite (soft drink)|Sprite]]. Fanta's origins date back to World War II during a trade embargo against Germany on cola syrup, making it impossible to sell Coca-Cola in Germany. [[Max Keith]], the head of Coca-Cola's German office during the war, decided to create a new product for the German market, made from products only available in Germany at the time, which they named Fanta.<ref>{{cite web |url =http://www.snopes.com/cokelore/fanta.asp |title = The Reich Stuff? |last = Mikkelson |first = Barbara |publisher = [[Snopes]] |date = April 29, 2011 |accessdate= May 8, 2014 }}</ref> The drink proved to be a hit, and when Coke took over again after the war, it adopted the Fanta brand as well. Fanta was originally an orange flavored soft drink which can come in [[plastic bottle]]s or cans. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry.

In 1961, Coca-Cola introduced [[Sprite (soft drink)|Sprite]], a lemon-lime soft drink, and another of the company's bestsellers and its response to [[7 Up]].
[[File:Last Minute Refreshment.jpg|thumb|right|An ad in Berlin, Germany.]]
Coca-Cola South Africa also released [[Valpre]] Bottled "still" and "sparkling" water.

In 1969, the company released Simba, which was a take on Mountain Dew, and had packaging that was African desert themed, replete with an African Lion as the symbol of the brand. The tagline was "Simba - It Cures the African Thirst."

Also in 1969, the company released a line of products under the name of Santiba, which was targeted for mixing cocktails and party usage, products including Quinine water and Ginger Ale. Like the above-mentioned Simba, the Santiba line of products was short lived in the marketplace.

====BreakMate====
{{Main article|BreakMate}}

No longer manufactured, the Coca-Cola BreakMate was a three-flavour dispenser introduced by Coca-Cola and [[Siemens]] in 1988. Intended for use in offices with five to fifty people,<ref>{{cite news|title=Coca-Cola seeping into coffee breaks |url=https://news.google.com/newspapers?nid=1310&dat=19881119&id=beZVAAAAIBAJ&sjid=0eEDAAAAIBAJ&pg=3496,4781541 |publisher=Eugene Register-Guard |date=November 19, 1988}}</ref> its refrigerated compartment held three individual one-litre plastic containers of soda syrup and a CO<sub>2</sub> tank. Like a soda fountain, it mixed syrup in a 1:5 ratio with carbonated water. In North America, Coca-Cola discontinued spare BreakMate parts in 2007 and stopped distributing the syrup in 2010.<ref>{{cite web|url=http://www.vendingmarketwatch.com/news/10267188/coca-cola-refreshments-discontinues-breakmate-syrup|title=Coca Cola Refreshments Discontinues BreakMate Syrup|work=VendingMarketWatch|accessdate=September 21, 2014}}</ref>

====Healthy beverages====
During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included [[Minute Maid]] Juices to Go, [[Powerade]] sports beverage, flavored tea [[Nestea]] (in a joint venture with [[Nestlé]]), [[Fruitopia]] fruit drink, and [[Dasani]] water, among others. In 2001, [[Minute Maid]] division launched the [[Simply Orange]] brand of juices including [[orange juice]]. 2016, Coca-Cola India introduced [[Vio (flavoured milk)]] to enter into the value added [[Dairy product|dairy]] category, the product lays the foundation for Coca-Cola's new segment after [[Soft drink|Carbonated beverages]]: Water and Juices.<ref>{{Cite web|url=http://www.coca-colacompany.com/stories/coca-cola-india-enters-dairy-market-with-vio-flavored-milk|title=Coca-Cola India Enters Dairy Market With VIO Flavored Milk|website=The Coca-Cola Company|access-date=June 22, 2016}}</ref>

In 2004, perhaps in response to the burgeoning popularity of [[low-carbohydrate diet]]s such as the [[Atkins diet]], Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed [[C2 Cola]]. C2 contains a mix of [[high fructose corn syrup]], [[aspartame]], [[sucralose]], and [[Acesulfame potassium]]. C2 is designed to more closely emulate the taste of Coca-Cola Classic. Even with less than half of the [[food energy]] and [[carbohydrate]]s of standard soft drinks, C2 is not a replacement for zero-calorie soft drinks such as [[Diet Coke]]. C2 went on sale in the U.S. on June 11, 2004, and in Canada in August 2004. C2's future is uncertain due to disappointing sales.

Starting in 2009, The Coca-Cola Company invested in [[Innocent Drinks]], first with a minor stake, increasing to 90% in the first quarter of 2013.<ref name=ccc>{{Citation |last=Neate |first=Rupert |date= February 22, 2013|title=Coca-Cola takes full control of Innocent |publisher=‘’[[The Guardian]]’’ |publication-place=London (I believe) |page= |url=https://www.theguardian.com/business/2013/feb/22/coca-cola-full-control-innocent |accessdate= 2017-06-28}}</ref>

It was in May 2014 when Finley, a sparkling fruit-flavoured drink, was launched in France. It was launched in other countries later,<ref name=aaa>{{Citation |last=Inge |first=Sophie |date= May 5, 2014 |title=Coca-Cola launches new soft drink in France |publisher= thelocal.fr |publication-place= |page= |url=https://www.thelocal.fr/20140505/coca-cola-launches-new-soft-drink-in-france |accessdate= 2017-06-28}}</ref> including [[Belgium]] and [[Luxembourg]] in September. The drink had first been developed to start by Coca-Cola in 2001 in Belgium.<ref name=bbb>{{Citation |last=Bouchkley |first=Ben |date=September 4, 2014 |title=Coke Launches adult soft drink Finley in Belgium to stem adult soft drinks age decline |publisher=Beverage Daily |publication-place= |page= |url=http://www.beveragedaily.com/Markets/Coke-launches-adult-soft-drink-Finley-in-Belgium-Luxembourg |accessdate= 2017-06-28}}</ref> The drink it targeted for adults, and is low in sugar with four flavors in 2014.<ref name=aaa/>

====Best selling====
Coca-Cola is the best-selling soft drink in most countries, and was recognized as the number one global brand in 2010.<ref>{{cite web|url=http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx |title=Best Global Brands Ranking for 2010 |publisher=Interbrand.com |date= |accessdate=July 29, 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20110212184731/http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx |archivedate=February 12, 2011 |df= }}</ref> While the Middle East is one of the only regions in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% marketshare (to Pepsi's 75%) and had double-digit growth in 2003.<ref>{{cite news |url=http://www.ameinfo.com/37492.html |title=Coke and Pepsi battle it out |publisher=AME Info |date=April 8, 2004 |accessdate=May 11, 2006}}</ref> Similarly, in Scotland, where the locally produced [[Irn-Bru]] was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru.<ref>{{cite news |url=http://scotlandonsunday.scotsman.com/business.cfm?id=112872005 |title=Coke adds life to health drinks sector |work=The Scotsman |location=UK |series=Scotland On Sunday |date=January 30, 2005 |author=Terry Murden |accessdate=May 11, 2006}}</ref> In [[Peru]], the native [[Inca Kola]] has been more popular than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the soft drink's company and buy 50% of its stakes. In Japan, the best selling soft drink is not cola, as (canned) [[Canned tea|tea]] and [[Japanese canned coffee|coffee]] are more popular.<ref>[http://www.j-sda.or.jp/engish/tou-eng/en_hinmoku/hin_eng.htm Japan Soft Drink Association]</ref> As such, The Coca-Cola Company's best selling brand there is not Coca-Cola, but [[Georgia (drink)|Georgia]].<ref>[http://www.ccwh.co.jp/pdf/ir/presentation/ccwh/ks_h20q2.pdf Coca-Cola West Japan] IR report (in Japanese), 2008.</ref>
In May 2016, The Coca-Cola Company temporarily halted production of its signature drink in Venezuela due to sugar shortages.<ref>http://www.bbc.com/news/business-36365336</ref> Since then, The Coca-Cola Company has since been using "minimum inventories of raw material" to make their drinks at two production plants in Venezuela.<ref>http://elestimulo.com/elinteres/coca-cola-lanza-en-venezuela-bebida-libre-de-azucar/</ref>

====Information====
On July 6, 2006, a Coca-Cola employee and two other people were arrested and charged with trying to sell trade secrets information to the soft drink maker's competitor, [[PepsiCo]] for $1.5&nbsp;million. The recipe for Coca-Cola, perhaps the company's most closely guarded secret, was never in jeopardy. Instead, the information was related to a new beverage in development. Coca-Cola executives verified that the documents were valid and proprietary. At least one glass vial containing a sample of a new drink was offered for sale, court documents said. The conspiracy was revealed by PepsiCo, which notified the authorities when they were approached by the conspirators.<ref>{{cite news |url=https://www.washingtonpost.com/wp-dyn/content/article/2006/07/05/AR2006070501717.html |title=3 Accused In Theft Of Coke Secrets |work=The Washington Post |accessdate=July 15, 2006 | first=Kathleen | last=Day | date=July 6, 2006}}</ref>

====Green tea====
The company announced a new "negative calorie" green tea drink, [[Enviga]], in 2006, along with trying coffee retail concepts [[Far Coast]] and [[Chaqwa]].

====Glaceau====
On May 25, 2007, Coca-Cola announced it would purchase [[Glaceau]], a maker of flavored vitamin-enhanced drinks (vitamin water), flavored waters, and [[Burn (energy drink)|Burn]] energy drinks, for $4.1&nbsp;billion in cash.<ref name="TCCC-Glaceau">{{cite web |url=http://www.ajc.com/business/content/business/coke/stories/2007/05/25/0525bizcokedeal.html
|title=Coke to buy Glaceau in $4&nbsp;billion deal |publisher=Atlanta Journal-Constitution |author=Stanford, Duane |date=May 25, 2007 |accessdate=May 25, 2007 |archiveurl = https://web.archive.org/web/20070527073721/http://www.ajc.com/business/content/business/coke/stories/2007/05/25/0525bizcokedeal.html <!-- Bot retrieved archive --> |archivedate = May 27, 2007}}</ref>

====Huiyuan Juice====
On September 3, 2008, Coca-Cola announced its intention to make cash offers to purchase [[Huiyuan Juice|China Huiyuan Juice Group Limited]] (which has a 42% share of the Chinese pure fruit juice market<ref>{{Cite news | url = http://www.ft.com/cms/s/0/daf851e8-1327-11de-a170-0000779fd2ac.html | newspaper=Financial Times | last = Tucker | first = Sundeep | location = Hong Kong | date = March 17, 2009 | title = Coca-Cola's $2.4bn China deal at risk | accessdate =March 17, 2009}}</ref>) for US$2.4bn (HK$12.20 per share).<ref>{{cite web |url=http://www.coca-colacompany.com/media-center/
|title=THE COCA-COLA COMPANY Media Center}}</ref> China's [[Ministry of Commerce of the People's Republic of China|ministry of commerce]] blocked the deal on March 18, 2009, arguing that the deal would hurt small local juice companies, could have pushed up juice market prices, and limited consumers' choices.<ref>{{Cite news | url = http://www.ft.com/cms/s/0/5c645830-1391-11de-9e32-0000779fd2ac.html | newspaper=Financial Times | date = March 18, 2009 | title = China blocks Coca-Cola bid for Huiyuan | last = Tucker | first = Sundeep | location = Hong Kong | accessdate =March 18, 2009 }}</ref>

====Coke Mini can====
In October 2009, Coca-Cola revealed its new 90-calorie [[Coke mini|mini can]] that holds 7.5 fluid ounces.<ref name=cokemini>{{cite news |author=Plumb, Tierney |title=Coca-Cola to unveil mini cans in D.C. |url=http://washington.bizjournals.com/washington/stories/2009/10/12/daily45.html?ana=from_rss |work=Washington Business Journal/Bizjournals.com |date=October 14, 2009 }}</ref> The mini can is often sold in 8 packs. Despite costing nearly 30 percent more per ounce, the mini cans have been met with positive sales figures.<ref>{{Cite web|title = How Coke Convinced Us to Pay More … for Less Soda|url = http://time.com/money/3667808/mini-coke-cans-trend-value-price/|website = MONEY.com|accessdate = October 5, 2015|first = Brad|last = Tuttle}}</ref>

====Holiday can====
In November 2011, Coca-Cola revealed a seasonal design for their regular Coke cans as part of a partnership with the World Wildlife Fund. However it was withdrawn only a month after release due to consumer complaints about the similar look to the silver cans commonly used for Diet Coke. There were also complaints about deviating from traditional red as the color of Coca-Cola cans previously.<ref>{{cite news| url=http://online.wsj.com/article/SB10001424052970204012004577070521211375302.html | work=The Wall Street Journal | first=Mike | last=Esterl | title=A Frosty Reception for Coca-Cola's White Christmas Cans | date=December 1, 2011}}</ref>

====Stake in Monster Beverage====
It was announced on August 14, 2014, that Coca-Cola Co is making a cash payment of $2.15 billion for a 16.7 percent stake in [[Monster Beverage Corp]] to expand its market for energy drinks. Coke's ownership in [[Full Throttle (drink)|Full Throttle]] and [[Burn (energy drink)|Burn]] will be transferred to Monster. In return, Monster will transfer its ownership in [[Hansen Natural|Hansen's Natural Sodas]] and [[Peace Iced Tea]] to Coke. [[Muhtar Kent]], Coke's Chief Executive Officer, stated that the company has the option to increase its stake to 25 percent but cannot exceed that percentage in the next four years.<ref name=ATHAVALEY-Monster>{{cite news|last1=ATHAVALEY|first1=ANJALI|title=Coca-Cola pays $2.2 billion for major stake in Monster Beverage|url=https://www.reuters.com/article/2014/08/15/us-coca-cola-idUSKBN0GE2C920140815|accessdate=August 15, 2014|publisher=Reuters|date=August 15, 2014}}</ref><ref name=Gelles-Monster>{{cite news|last1=Gelles|first1=David|title=Coke to Buy Stake in Monster Beverage for $2.15 Billion|url=https://dealbook.nytimes.com/2014/08/14/coke-to-buy-stake-in-monster-beverage-for-2-15-billion/?_php=true&_type=blogs&_r=0|accessdate=August 15, 2014|work=[[The New York Times]]|date=August 14, 2014}}</ref>

==Sponsorship==
Coca-Cola's advertising expenses accounted for US$3.256 billion in 2011.<ref>{{citation|title=2011 Annual Report|url=http://www.coca-colacompany.com/investors/2011-annual-report-on-form-10-k|accessdate=January 4, 2013|format = PDF}}</ref>

===Sports===
Coca-Cola sponsored the [[The Football League|English Football League]] from the beginning of the [[2004–05 in English football|2004–05 season]] (beginning August 2004) to the start of 2010/11 season, when the [[Football League]] replaced it with [[Npower (UK)|NPower]].{{citation needed|date=December 2016}} Along with this, Coca-Cola sponsored the Coca-Cola Football Camp, that took place in Pretoria, South Africa during the [[2010 FIFA World Cup]], during which hundreds of teenagers from around the world were able to come together and share their love of the game, partly due to [[Best Buy]]'s efforts through their @15 program.<ref>{{cite web|title=Teens Gear up for Soccer in South Africa|url=http://newsblaze.com/story/2010060908035500002.bw/topstory.html|work=NewsBlaze.com|accessdate=June 29, 2011}}</ref>

Other major sponsorships include [[NHRA]]; [[NASCAR]]; the [[PGA Tour]]; [[NCAA]] Championships; the Olympic Games; the [[NRL]]; the [[FIFA World Cup]]s; and the [[UEFA European Championships]].{{citation needed|date=December 2016}} Each Fall, Coca-Cola is the sponsor of the [[TOUR Championship]] by Coca-Cola held at [[East Lake Golf Club]] in [[Atlanta, GA]]. The TOUR Championship is the season ending tournament of the [[PGA TOUR]].{{citation needed|date=December 2016}} In the [[Philippines]], it has a team in the [[Philippine Basketball Association]], the [[Powerade Tigers]].{{citation needed|date=December 2016}}

===Television===
The company sponsored the popular [[Fox Broadcasting Company|Fox]] singing-competition series ''[[American Idol]]'' from 2002 until 2014.<ref>{{cite web|url=http://www.dailymail.co.uk/news/article-2877884/Coca-Cola-ends-13-year-partnership-American-Idol-talent-s-advertising-spending-drops-387M-two-years.html |title=Coca Cola ends 13-year partnership with American Idol as ratings slide and the talent show's advertising spending 'drops $387M in two years' |publisher=Daily Mail UK |date= |accessdate=September 17, 2016}}</ref>

Coca-Cola is a sponsor of the nightly talk show on [[PBS]], ''[[Charlie Rose, LLC|Charlie Rose]]'' in the US.<ref>{{cite web|url=http://www.charlierose.com/about/show/ |title=About the program |publisher=Charlie Rose |date= |accessdate=July 29, 2012}}</ref>

Coca-Cola are also executive producers of [[Coke Studio (Pakistan)]]. There are various adaptations of Coke Studio such as [[Coke Studio (India)]] and [[Coke Studio (Middle East)]].

===Theme parks===
While not necessarily having naming rights to anything in all locations, the company does sponsor and provide beverages in many theme parks, usually in an exclusive capacity. This includes the [[Walt Disney Parks and Resorts]],{{efn|[[Shanghai Disney Resort]] uses Pepsi. It is the only Disney Parks location to serve Pepsi and not Coca-Cola.<ref>{{cite web|title=PepsiCo Chairman & CEO Congratulates Disney on Grand Opening of the World-Class Shanghai Disney Resort|url=http://www.pepsico.com/live/pressrelease/pepsico-chairman-ceo-congratulates-company-on-grand-opening-of-the-world-class-shanghai-disney-resort|publisher=PepsiCo|accessdate=31 January 2017|language=en}}</ref><ref>{{cite news|last1=Jourdan|first1=Adam|title=PepsiCo re-enters 'Magic Kingdom' with Shanghai Disney deal|url=https://www.reuters.com/article/us-pepsico-idUSBREA1Q13020140227|accessdate=31 January 2017|work=Reuters|date=27 February 2017}}</ref>}} [[Merlin Entertainment]], [[Universal Parks & Resorts]], [[Six Flags]], [[Cedar Fair]], and [[SeaWorld Entertainment]] which are six of the nine largest theme park operators worldwide (it is unknown whether OCT Parks China, the Chimelong Group, or Fantawild, the fourth, seventh, and eighth largest theme park operators respectively, use Coca-Cola).<ref name="2015 Report">{{cite web|url=http://www.aecom.com/content/wp-content/uploads/2016/05/2015_Theme_Index__Museum_Index.pdf|publisher=Themed Entertainment Association|accessdate=May 25, 2016|year=2015|title=TEA/AECOM 2015 Global Attractions Attendance Report}}</ref>

The company also directly sponsors, with naming rights, the Coca-Cola [[London Eye]] and the Coca-Cola [[Orlando Eye]].<ref name="Orlando Eye 1">{{cite web|title=Orlando Eye is renamed the Coca-Cola Orlando Eye|url=http://www.clickorlando.com/news/orlando-eye-coca-cola-to-make-joint-announcement|accessdate=28 July 2016|date=28 July 2016}}</ref><ref name="Orlando Eye 2">{{cite news|last1=Dineen|first1=Caitlin|title=Orlando Eye officially flies Coca-Cola banner|url=http://www.orlandosentinel.com/business/tourism/os-orlando-eye-coke-announcement-20160728-story.html|accessdate=28 July 2016|work=Orlando Sentinel}}</ref>

The company also operates "Coca-Cola" visitor centers in Israel, Belgium and Turkey.<ref name="cafe.themarker.com">{{Cite web|url=http://cafe.themarker.com/post/1914733/| title=Interview about the attractions park for Coca-Cola Turkey| work=cafe.themarker.com}}</ref><ref name="mefik.co.il">{{Cite web|url=http://www.mefik.co.il/page.asp?page_parent=7795| title=Coca-Cola Visitors Centre Turkey| work=mefik.co.il}}</ref> <ref>{{Cite web|url=http://www.cocacolavisitorscenter.be/nl/|title=Coca Cola Visitors|website=Coca Cola Visitors|language=nl|access-date=2017-12-14}}</ref>

==See also==
* [[List of assets owned by The Coca-Cola Company]]
* [[Stepan Company]] – produces coca leaf extract

{{Portal bar|Atlanta|Companies|Food}}

==References==
{{Reflist|30em}}

==Notes==
{{notelist}}

==Further reading==
* {{cite web |url= http://www.coca-colacompany.com/our-company/history-of-bottling |title= History of Bottling |publisher=The Coca-Cola Company}}
* {{cite web |url= http://www.georgiaencyclopedia.org/nge/Article.jsp?id=h-1854 |title= Coca-Cola Company |author=August W. Giebelhaus |date= May 13, 2008 |work=[[The New Georgia Encyclopedia]] |publisher=Georgia Humanities Council}}
* {{cite web |url = https://www.eisenhower.archives.gov/Research/Finding_Aids/PDFs/Robinson_William_Papers.pdf |title = Robinson, William E.: Papers, 1935–69 |publisher=[[Dwight D. Eisenhower Library]] |location = Abilene, Kansas |format = PDF}}
* {{cite web|url= http://www.opensecrets.org/lobby/clientsum.php?lname=Coca-Cola+Co&year=2009%20? |title= Coca-Cola Co |work=Lobbying Database |publisher=[[The Center for Responsive Politics]]}}
* {{Cite book |last1=Zyman |first1=Sergio |title=The End of Marketing as We Know It |date=June 1, 1999 |publisher=HarperBusiness |location=New York |isbn=0-88730-986-0}}

==External links==
{{commons category}}
* {{Official website}}
* {{OpenCorp|Coca-Cola}}

{{Finance links
| name = The Coca-Cola Co
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| sec_cik = 21344
| yahoo = KO
| google = KO
}}

{{Coca-Cola brands}}
{{Varieties of Coca-Cola}}
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[[Category:Coca-Cola|*]]
[[Category:Drink companies of the United States]]
[[Category:Multinational food companies]]
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[[Category:Multinational companies headquartered in the United States]]
[[Category:American companies established in 1886]]

Revision as of 20:00, 25 December 2017

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