Agora SA

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Agora S.A.
Type Public
Traded as WSEAGO
Industry Mass media
Founded Warsaw, Poland (1989)
Headquarters Warsaw, Poland
Key people Wanda Rapaczyński Executive Chairman, Adam Michnik Co-founder
Products Gazeta Wyborcza
Revenue Increase PLN 1.3 billion (2012)[1]
Operating income Increase PLN (38,734) million (2012)[1]
Net income Increase PLN (23,341) million (2012)[1]
Employees 3613 (2012)
Website agora.pl

Agora Spółka Akcyjna or Agora SA is a Polish media company. Agora and Gazeta Wyborcza (English: Electoral Gazette) were created on the eve of the parliamentary elections in 1989. Gazeta became the first independent newspaper in Poland, while Agora grew into one of the largest and most renowned media companies in Poland. Since 1999 Agora's shares have been listed on the Warsaw Stock Exchange.

Agora's activities include newspapers, advertising, cinemas, radio, various online services, magazines, books and more.

Agora's business[edit]

Agora's flagship business is Gazeta Wyborcza - Poland's largest quality daily, which has 3.48 million readers,[2] and sells 257 thousand copies every day.[3] "Gazeta's" unique formula, which combines a national newspaper with regional pages and thematic supplements, ensures a wide array of topics, quality of information as well as wide reach and extensive advertising possibilities, including dual media offers and non-standard advertising formats. In 2012 "Gazeta's" advertising sales reached PLN 202.9 million, while its share in the newspaper advertising market was 36.5%.[4]

Agora also publishes a free newspaper Metro, the third most read nationwide daily in Poland.[2] Currently, Metro distributes 348 thousand copies [5] in 18 Polish cities. It is the only free nationwide daily in the Polish newspaper market.[6]

Agora is also present in the outdoor advertising through its subsidiary company AMS - one of the leading players in out-of-home advertising. AMS offers a broad array of premium panels, such as backlights, citylights on public transportation shelters, city-scrolls and classic billboards, transit advertising on buses and large format wall-mounted panels on buildings as well as CitiINFOTv panels installed in Warsaw Metro cars and buses. In 2012, the advertising sales of AMS reached PLN 162.1 million and its share in the outdoor advertising market stood at almost 30%.[7]

Agora owns a majority stake in Helios - the second largest cinema operator in Poland. Helios was established in 1993 and due to dynamic growth and successful acquisitions (including the acquisition of 5 multiplex cinemas under the Kinoplex brand in 2007) it has created a network of 31 cinemas around Poland including 30 multiplexes and one traditional cinema. As of 31 December 2012, Helios cinemas offered a total of 166 screens and almost 356 thousand seats.

Dynamic growth is recorded by the company's Internet activity. Currently, Agora owns over several dozens of themed, classified, entertainment and social services belonging to the Gazeta.pl group and are ranked among the top players in their categories: Gazeta.pl, Wyborcza.pl, Blox.pl and Sport.pl as well as portals and classified services GazetaPraca.pl and Domiporta.pl.

Agora also has innovative multimedia services including Internet film series and popularizes content from its Internet services by means of mobile technology. Rich advertising offers comprise classified services, non-standard ways of reaching Internet users and tailored online advertising service agencies: GlossyMedia.pl, SearchLab.pl, AdPlayer.pl, PayPer.pl and HandyNet.pl. At the end of 2012, the total reach of Gazeta.pl Group's Internet services amounted to 59.1%, to 11.4 million users,[8] allowing Gazeta.pl Group to become the third biggest portal in Poland.

Agora owns a group of local radio stations operating under two brands: Złote Przeboje (English: Golden Hits) and Rock Radio (modern rock format - formerly Roxy FM, playing varied indie music), a regional, opinion-making news station TOK FM, and an Internet radio platform Tuba with the service tuba FM which was the first one in Poland to offer its users the possibility to create and share their own radio channels.

Publishing activities of Agora comprise several color magazines offering a broad range of topics, from shopping and interior design to culinary, parenting and lifestyle issues. Combined paid circulation of Agora's monthlies in 2012 was over 875 thousand copies.[9]

The power of Agora's media brands, especially of "Gazeta Wyborcza", determines the success of book collections as well as movie and music series. Currently, apart from the standard activity such as publishing and distribution of book series, the company operates in new fields such as co-production and distribution of large-screen movies (for example Drogówka) as well as co-production of cultural events with world celebrities including (Woody Allen's concert in Warsaw).

Agora tried to build its own group shopping portal HappyDay.pl. This was closed on 2 January 2014.

Gazeta Wyborcza[edit]

Main article: Gazeta Wyborcza

Gazeta Wyborcza was founded in 1989 as the platform for the first democratic parliamentary elections. It was created by a group of journalists and activists of the underground democratic opposition press. Since the beginning, the newspaper's Editor-in-Chief has been Adam Michnik, an intellectual and prominent member of democratic opposition in the 60-80's.

The online edition of Gazeta Wyborcza - Wyborcza.pl - is one of the most popular websites of press titles in Poland.

Gazeta.pl[edit]

Gazeta.pl
Web address gazeta.pl
Commercial? yes
Type of site Web portal
Available in Polish
Owner Agora SA
Alexa rank negative increase 423 (January 2014)[10]

Gazeta.pl provides Internet users with the latest news from Poland and the world, published in themed Internet services: News, Technology, Woman, Education, which are visited every month by slightly over 12 million readers. Regional news is provided by local services. Currently local services comprising Gazeta.pl group reach nearly 3 million people monthly.

The content published in portal is created by the editorial teams of Gazeta.pl and the journalists from Agora Radio Group, who work together in a modern multimedia newsroom. The editorial teams may also use a TV studio where news information and entertainment materials are shot, for example, editorial cycles, interviews, news programs for Gazeta.pl and Internet television Gazeta.tv.

Gazeta.pl puts a lot of effort to provide reliable, up-to-date and attractive information and constantly increases the number of distribution channels. The content from the websites comprising Gazeta.pl are available in mobile versions as well as applications for smartphones ("Gazeta.pl for iPhone") and for Samsung TV sets.

As the first portal in Poland, Gazeta.pl initiated live transmission of the important events and now includes other editorial and audiovisual materials.

The strength of Gazeta.pl is its community concentrated around one of the largest Internet forums - Forum.Gazeta.pl and blog platform Blox.pl with the quality blogs named among the most popular on the Polish Internet: inter alia "Moje Wypieki".

Gazeta.pl, as one of the largest portals in Poland, has cooperated with leaders of global Internet market: Microsoft, Google, Opera Software, Dailymotion and VideoJug. Due to co-operation with foreign partners, Agora's services offer interesting content, attractive multimedia materials and broad advertising opportunities.

See also[edit]

References[edit]

  1. ^ a b c Agora (April 2007). "Annual Report 2006". www.agora.pl. Agora. Retrieved 2007-10-18. 
  2. ^ a b Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CPW index (daily readership), Jan-Dec 2012, N=48 191
  3. ^ ZKDP, average daily copy sales, Jan-Dec 2012;
  4. ^ Consolidated financial statements according to IFRS, 4Q 2012; ad market share: Agora, estimated data corrected for average discount rate based on the monitoring of Agora and Kantar Media, the data include paid-for and free dailies;
  5. ^ ZKDP, copies distributed, Jan-Dec 2012;
  6. ^ Distributed every day (Monday through Friday)
  7. ^ Consolidated financial statements according to IFRS, 4Q 2012, ad market share - IGRZ
  8. ^ Megapanel PBI/Gemius, December 2012, Gazeta.pl group: reach and real users
  9. ^ ZKDP, copy sales, Jan-Dec 2012;
  10. ^ "Gazeta.pl Site Info". Alexa Internet. Retrieved 2014-01-01. 

External links[edit]