Alex's Lemonade Stand
Alexandra Flynn Scott was born on January 18, 1996 in Manchester, Connecticut. She was diagnosed with neuroblastoma, a pediatric cancer, two days before her first birthday.
In July 2000, in spite of her own failing health, she decided to open a lemonade stand, aided by her older brother, to raise money to help children with cancer. They held an annual "Alex's Lemonade Stand for Childhood Cancer" on the family's front lawn. Her first lemonade stand in her hometown of West Hartford, Connecticut raised over $2,000 and turned into an annual tradition. It continued after the Scott family moved to Wynnewood, Pennsylvania to pursue treatment at the Children's Hospital of Philadelphia while she attended Penn Wynne Elementary School. On August 1, 2004, Alex died at the age of eight.
The objective of Alex's Lemonade Stand Foundation is to:
- Raise money and awareness of childhood cancer causes, primarily research into new treatments and cures
- Encourage and educate others, especially children
- Raise money for childhood cancer, by holding lemonade stand events
- Expedite the process of finding new cures and bringing them to children with cancer
By 2002 'ALSF' had attracted media attention and kids across the country began to hold their own lemonade stands. By 2004 the foundation was a national campaign, with lemonade stands and events in all fifty states, as well as Canada and France. In 2004 alone the organization raised over $1 million. Alex and her family were featured on Oprah Winfrey's television program, The John Walsh Show, and The Today Show, among others. Alex and her parents also wrote a children's book, Alex and the Amazing Lemonade Stand.
In 2006, the documentary Alex Scott: A Stand for Hope, written and directed by Larry Mendte, aired in prime time on KYW-TV in Philadelphia that was re-aired on 21 CBS stations across the country. The success of the documentary launched a telethon by the same name in 2007. The original documentary has been re-worked and re-aired every year since, raising over three million dollars for the charity.
Alex's parents, Jay and Liz Scott, work full-time at ALSF and speak about Alex and the importance of funding and raising awareness for childhood cancer at events, conventions, and seminars.
"Lemonade Days" are when volunteers host "Alex's Lemonade Stands" across the country during the same weekend that Alex first held her original stands, usually around June 11 to the 13th.
Since Alex held her first lemonade stand, the foundation has evolved into a national fundraising movement. It has become a registered 501(c)3 charity and has raised more than $60 million towards fulfilling Alex’s dream of finding a cure, funding over 300 research projects nationally.
Rita's, one of the nation's largest Italian water-ice companies, is one of several companies who enable the foundation to raise these funds. In 2009, throughout the month of June, more than 550 Rita’s locations sold $1 paper lemons to help the foundation raise funds to find a cure for pediatric cancer. In Rita's three years as a corporate sponsor of 'ALSF', it has raised more than $1.5 million for pediatric cancer research, and become the foundation’s leading corporate donor.
The foundation has a gift shop, whose proceeds go directly to the foundation to help aid the fight against childhood cancer.
As of November 2010, Jennifer Garner was serving as a celebrity ambassador.
Toys "R" Us is raising funds for ALSF.
Other donations come from volunteers who host fundraisers, partnerships with businesses and corporations; and individual donations made directly to the foundation.
Business and other funding
USA Beverages, Inc., which also brews Pennsylvania Dutch Birch Beer, markets Alex's Lemonade under license, with sales proceeds going to the foundation.
Kraft Foods, whose Country Time lemonade drinks are often sold at the stands, is one of the sponsors of the foundation. Country Time is "The Official Lemonade of Alex's Lemonade Stand," and through it, Kraft Foods has provided more than US$500,000 in support of the foundation.
The race horse "Afleet Alex" competed in the Kentucky Derby at Churchill Downs, the Preakness at Pimlico Race Course, and the Belmont Stakes at Belmont Park in 2005, and his owners subsequently pledged a percentage of his earnings to be donated to the foundation.
Grants distributed from ALSF are designed to fill the critical gaps in funding, as identified by doctors and researchers across the country. Careful distribution of grants has allowed doctors and nurses to bring the latest and most promising life saving treatments to seriously ill children. The foundation has funded over 200 research projects at 50 institutions across the country.
- The Children's Hospital of Philadelphia (CHOP) honored Alex with the Alex Scott Day Hospital.
- The Philadelphia 76ers renamed their 'Hometown Hero award' to '76ers Hometown Hero: In the Spirit of Alex Scott Award'.
- Volvo has established the Alexandra Scott Butterfly Award, which is given to a young person who has demonstrated exceptional courage and determination in helping others.
- Rita's Ice.com - Alex's Lemonade Stand Foundation
- nba.com 76ers Hometown Hero Award Renamed In Memory Of Alex Scott November 3, 2004
- Volvo News Articles - Press release October 15 2007