Bally Shoe

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Industry Fashion
Predecessor(s) Bally & Co
Founded Schönenwerd in the Canton of Solothurn, Switzerland 1851
Founder(s) Carl Franz Bally and Fritz Bally
Key people Frédéric de Narp (CEO)[1]
Parent Labelux Group

Bally store in Hong Kong

The Bally company was founded as "Bally & Co" high fashion in 1851 by Carl Franz Bally (1821–1899) and his brother Fritz in the basement of their family home in Schönenwerd in the Canton of Solothurn, Switzerland.


In 1854, a shoe factory was set up in the village but Fritz Bally left the fledgling business soon after start-up. Carl Franz Bally carried on under the corporate name "C.F. Bally". By the 1860s, Bally employed more than 500 people. Within another decade it had built an international reputation for quality and design in both men's and women's shoes and expanded operations outside of Switzerland to Buenos Aires, Argentina, Montevideo, Uruguay, and Paris, France.


In North America, Bally has boutiques in Atlanta, Beverly Hills, Boston, Costa Mesa, Honolulu, Houston, Las Vegas, McLean, New York City.

In Latin America, Bally has boutiques in Panama City and Lima.

In India, Bally has a boutique in Delhi and recently opened a boutique in Mumbai.

In Germany, Bally has a boutique i.a. in Berlin, Hamburg, Munich and Düsseldorf.


Carl Franz Bally died in 1899 and his sons carried on with the business. Although the Bally family maintained voting control, in 1907 "C.F. Bally & Co. Ltd." went public, their shares listed on the Swiss Stock Exchange. The added capital allowed massive expansion for their much-in-demand shoes and by 1916 they employed more than 7,000 people.

The company survived the Great Depression of the 1930s and the difficulties of World War II to expand globally with great success in the post-War era including a successful entry into the North American market. In 1976, the company added clothing, handbags and other leather accessories. The following year the Bally family sold their interest in the company. Numerous difficulties followed and the company struggled under poor management against a tide of low-cost products from developing countries flooding the global market. In 1999, Bally was sold to American private equity investment firm TPG Capital.[2]


In 2008 TPG Capital sold Bally International AG to Vienna, Austria-based Labelux Group, a luxury goods holding firm which also owns Jimmy Choo Ltd. and was founded by German billionaire Reimann family as part of the family’s investment arm Joh A. Benckiser.[3]

Today, the company is headquartered in Caslano, Ticino, Switzerland. The company announced that Frédéric de Narp, a former executive at Harry Winston, would become its chief executive officer in November 2013.[4][1]


  1. ^ a b Conti, Samantha (10 January 2014). "Frédéric de Narp Talks Bally". WWD. Retrieved 10 January 2014. 
  2. ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9. 
  3. ^ Labelux Group acquires Bally International AG from Texas Pacific Group Inc - Thomson Financial Mergers & Acquisitions -
  4. ^ Conti , Samantha (19 September 2013). "Frédéric de Narp Heading to Bally". WWD. Retrieved 19 September 2013. 

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