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Industry Advertising
Founded 1964[1]
Headquarters Kansas City, Missouri, USA
Key people
Bob Bernstein, Chairman/CEO
Steve Bernstein, President
Skip Rein, Vice Chairman
Number of employees

Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age.

Company history[edit]

In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing".[3] The agency's philosophy is "Be Real."

The agency was involved in the development of the McDonald's Happy Meal in 1976, and works with multiple McDonald's cooperative regions. Bernstein-Rein also worked with Walmart between 1974 and 2006, during which time it helped to grow the retailer from a small Bentonville, Arkansas chain to the largest in the world.[4] In 2012, the company's clients included Banfield Pet Hospital, MetLife Employee Benefits, Black & Veatch, PetSmart, Christopher Elbow Artisanal Chocolates, Clayton Homes, CrockPot, Havertys Furniture, Hostess Brands, Mr. Coffee and Nebraska Book Company.

At one time,[when?] BR was one of the six largest independent ad agencies in the United States, with 350 associates and annual billings of more than $500 million.[5] In 2008, after losing accounts with Walmart and USAA, its gross income was $45.1 million.[6]


  1. ^ "Company Website". Retrieved 2010-04-01. 
  2. ^ Vockrodt, Steve (2010-04-04). "Bernstein-Rein picks up big account in MetLife". Kansas City Business Journal. Retrieved 2013-04-19. 
  3. ^ "Q&A: Steve Bernstein". 2009-04-15. Retrieved 2010-04-01. 
  4. ^ "Deloitte Touche Tohmatsu: 2006 Global Powers of Retailing". Retrieved 2010-04-01. 
  5. ^ "Robert A. Bernstein". Advertising Icon Museum. Retrieved 18 April 2013. 
  6. ^ Vockrodt, Steve (2009-04-05). "Bernstein-Rein lays off staff, warns of more". Kansas City Business Journal. Retrieved 2013-04-19. 

External links[edit]