Bill Gross

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This article concerns the business-startup manager; for the bond manager, see William H. Gross

Idealab: Bill Gross on the right

Bill Gross (William T. Gross, fl. 2000s) is an American business manager. Born in 1958, he grew up in Encino, California. He founded GNP Loudspeakers (now GNP Audio Video), an audio equipment manufacturer; GNP Development Inc., acquired by Lotus Software; and Knowledge Adventure, an educational software company, later acquired by Cendant. Gross graduated with a Bachelor of Science in Mechanical Engineering (1980) from the California Institute of Technology.

He founded the business incubator Idealab in March, 1996, and serves as the company's Chairman of the Board and Chief Executive Officer. He is also credited as the creator of the Sponsored Search model of search advertising where advertisers pay when their ad is clicked.

Gross serves on the boards of numerous companies. He is also a member of the Board of Trustees of the California Institute of Technology and of the Art Center College of Design.

One company founded by Gross, GoTo.com, Inc., was the first company to successfully provide an Internet search engine which relied upon sponsored search results and pay-per-click advertisements. Goto.com was later renamed Overture Services Inc. and was then acquired by Yahoo! to provide their Yahoo! Search Marketing products.

Another Gross company Energy Innovations is working on development of a rooftop concentrated photovoltaic solar collector for flat-roofed commercial buildings. They completed the world's largest corporate solar installation at Google's headquarters in 2006 ^[1].

Gross is also the CEO of eSolar, a company that aims to make renewable energy cost-competitive with fossil fuel energy by engineering a paradigm shift in CSP technology, providing a cost-effective and scalable solution. eSolar builds an individual 46 MW power unit on 160 acres (64 hectares) and can scale up to 500 MW or larger capacity with multiple units.

In 2004 Bill Gross created the SNAP search engine which became quite popular in 2006 after SNAP launched a new hyperlink previewer, Snap Shots, was released.