Bottlenose (company)
 | |
| Company type | Private |
|---|---|
| Industry | Big data analytics[1] |
| Founded | 2010 |
| Headquarters | |
Key people | Nova Spivack, CEO[2] |
| Website | www |
Bottlenose.com, also known as Bottlenose, is an enterprise trend intelligence company that analyzes big data and business data to detect trends for brands.[3] It helps Fortune 500 enterprises discover and track emerging trends that affect their brands.[4][5] The company uses natural language processing, sentiment analysis, statistical algorithms, data mining and machine learning heuristics to determine trends,[6] and has a search engine that gathers information from social networks.[7] KPMG Capital has invested a "substantial amount" in the company.[8]
Bottlenose processed 72 billion messages per day, in real-time, from across social and broadcast (radio and television) media, as of December 2014.[9]
History
In 2010, Nova Spivack and Dominiek ter Heide co-founded Bottlenose with a team of web engineers.[10] The company is based in Los Angeles, CA.[11] Bottlenose is a real-time trend intelligence tool that measures social media campaigns and trends.[12][13] The company also provides a free version of its Sonar tool that shows real-time trends across social media.[14]
In October 2012, the company received $1 million of funding from ff Venture Capital and Prosper Capital.[15] By 2014, the company raised about $7 million in funding.[16] In December 2014, KPMG Capital announced further investment in the company.[8] In February 2015 the company confirmed it had raised $13.4 million in Series B funding led by KPMG Capital.[17]
Bottlenose partnered with the nonprofit No Labels during the 2014 State of the Union Address to analyze Twitter conversations for bipartisanship.[18] The company also partnered with media monitoring company Critical Mention to analyze broadcast analytics.[19][20] The Bottlenose Nerve Center integrated with the Critical Mention API to analyze real-time trends in television and radio broadcasts.[21]
In June 2014, Bottlenose updated its trend detection product to Nerve Center 2.0. It creates a newsfeed to show changes in trends and sends alerts when trends occur. It also has "emotion detection," which will displays the emotions associated with specific comments on trending topics.[22] In 2016, Bottlenose released its Nerve Center 3.0 platform, which was designed to automate the work of data scientists and lower the cost of artificial intelligence for businesses.[23][24]
See also
References
- ^ Perez, Sarah (9 February 2015). "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". TechCrunch.com. TechCrunch. Retrieved 13 July 2015.
- ^ John Furrier (December 9, 2012). "Social Networks are Dead: the Business of Google+ as-a-Service". Forbes. Retrieved October 7, 2013.
- ^ "Social Media Dashboard Bottlenose Gets Smarter, Adds Support For Multiple Accounts, Facebook Pages". TechCrunch. Retrieved Sep 27, 2013.
- ^ "Bottlenose.com Offers Social Intelligence Solutions for Fortune 500 Companies". Segment. Retrieved Sep 27, 2013.
- ^ "Bottlenose Is a Game Changer for Social Media Consumption [INVITES]". Mashable. Retrieved Sep 27, 2013.
- ^ Honigman, Brian (February 3, 2014). "Keep Up on Social Media With These 5 Tools for Savvy Businesses". Entrepreneur.com. Retrieved 12 March 2014.
- ^ Haden, Jeff (January 2, 2014). "8 Powerful Social Media Marketing Tools for Savvy Businesses". Inc.com. Retrieved 12 March 2014.
- ^ a b Michael Cohn (December 19, 2014). "KPMG Capital Begins Funding of Tech Companies". Accounting Today. Retrieved January 9, 2015.
- ^ Elizabeth Armstrong Moore (December 21, 2014). "Scientists are trying to model our mental health based on our tweets". Gigaom. Retrieved January 9, 2015.
- ^ "Can This Start-up Eliminate Social Media Overload?". Inc. Retrieved Sep 27, 2013.
- ^ Angela Guess (October 4, 2012). "Bottlenose Gains New Seed Funding". Semantic Web. Archived from the original on October 19, 2013. Retrieved October 7, 2013.
- ^ John Brandon (September 23, 2013). "6 Social Media Management Tools Ready for the Enterprise". CIO. Retrieved October 14, 2013.
- ^ MG Siegler (April 5, 2011). "Stealthy Bottlenose Hopes To Fulfill The Unkept Promise Of Twitter Annotations (And More)". Tech Crunch. Retrieved October 14, 2013.
- ^ Dan Farber (October 16, 2013). "Sonar Solo Visualizes Trends in the Twitter Firehose". CNET. Retrieved October 16, 2013.
- ^ Farr, Christina. "Bottlenose pulls in $1M in funding for social search, Google's achilles heel". venturebeat.com. Retrieved 12 March 2014.
- ^ Ha, Anthony (2014-03-25). "Bottlenose Adds Real-Time TV And Radio Data To Its Social Trend Monitoring". Tech Crunch. Retrieved April 1, 2014.
- ^ Perez, Sarah. "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". www.TechCrunch.com. Retrieved 16 March 2015.
- ^ Rosman, Katherine; Dwoskin, Elizabeth (2014-03-23). "Marketers Want to Know What You Really Mean Online". The Wall Street Journal. Retrieved April 1, 2014.
- ^ "Real Time TV, Radio Analytics". CMS Wire. 2014-03-31. Retrieved April 9, 2014.
- ^ Christopher Heine (April 3, 2014). "Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com". Adweek. Retrieved April 9, 2014.
- ^ Bradley, Diana (2014-03-26). "Bottlenose, Critical Mention team up to combine analytics". PRWeek. Retrieved April 1, 2014.
- ^ Ha, Anthony (19 June 2014). "Bottlenose Updates Its Trend-Finding Tools With Automation, Emotion Detection, And An API". Tech Crunch. Retrieved 5 July 2014.
- ^ "Bottlenose aims to automate data science tasks". Computer Weekly.
- ^ "Bottlenose Founder Wants to Automate the Work of Data Scientists". Wall Street Journal.