Brüno Gehard

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Brüno
Brünopicture.jpeg
First appearance Da Ali G Show ("Law")
Last appearance Brüno
Created by Sacha Baron Cohen
Portrayed by Sacha Baron Cohen
Information
Gender Male
Children OJ (adopted son)
Nationality Austrian

Brüno Gehard (pronounced [bruno ɡehaːd]; sometimes spelled Bruno or Brueno) is a retired satirical fictional character portrayed by English comedian Sacha Baron Cohen. The character, a flamboyantly gay Austrian fashion reporter, first appeared during short sketches on The Paramount Comedy Channel in 1998, before reappearing on Da Ali G Show with his partner Adrian Chan. Following the success of Ali G Indahouse and Borat, Universal Studios gained rights to produce and release a feature film, Brüno.[1]

Brüno, alongside his Borat character, has been retired.[2][3]

MTV Movie Awards[edit]

In May 2009, Brüno appeared at the MTV Movie Awards dressed as an angel with wings strapped to his buttocks hanging from the ceiling. As part of a prank, after an alleged equipment malfunction, he was lowered onto rapper Eminem who was seated directly beneath him. Brüno landed in Eminem's lap with his exposed rear end in Eminem's face. Members of D12, including Swifty, Kuniva, and Bizarre all helped to remove Brüno after Eminem said "Yo, get this motherfucker off me, man!" Eminem and the rest of the D12 members left the Awards, with Jesski shouting "Is the Real Slim Shady going to stand up?" Eminem appeared surprised, and slightly angry about the prank the whole time, but later claimed to reporters how he "laughed uncontrollably for about three hours" in his hotel afterward.[4] Later Eminem himself claimed that the stunt had been planned and rehearsed beforehand; Baron Cohen had discussed the idea with Eminem, who is a fan of Baron Cohen's work and agreed to do the stunt.[5]

Reaction[edit]

Some LGBT groups have criticized the character as perpetuating LGBT stereotypes.[6] "Sacha Baron Cohen's well-meaning attempt at satire is problematic in many places and outright offensive in others," Rashad Robinson, senior director of media programmes for the Gay and Lesbian Alliance Against Defamation (GLAAD) told the New York Times.[7] The character was well received by The Guardian, who described Brüno as, "howlingly funny, staggeringly rude, brutally incorrect and very often just brilliant".[8]

Baron Cohen appeared as Brüno on the Late Show with David Letterman in July 2009,[6][9] where he made reference to Ayman Abu Aita, whom Brüno interviewed in the movie, as a terrorist. Ayman Abu Aita was identified in the film as a member of the Al Aqsa Martyrs Brigades,[10] an organization responsible for numerous suicide bombings,.[11] Abu Aita says that he was never a member of Al Aqsa Martyrs Brigades, though he identified as such in a 2002 Boston Globe article.[12][13] Abu Aita served two years in a prison in Israel for his role in the Second Intifada.[12] Aita made plans to sue, saying that he was misled and that he did not sign release forms for the footage of him which appeared in the film.[14] Baron Cohen increased his security detail after World Net Daily claimed to receive a statement from the Al Aqsa Martyrs Brigades threatening his life following the premiere of the film.[15] In December 2009, Abu Aita sued Cohen and Letterman in Washington D.C. Federal Court.[16] In November 2010, the lawsuit was dismissed in Washington D.C. Court so as to be refiled in the Supreme Court of New York.[17]

References[edit]

  1. ^ Hollywood Reporter "Uni wins 'Brüno' auction for $42.5 mil"
  2. ^ Yahoo News: Cohen puts Bruno to bed Yahoo, 18 July 2009
  3. ^ Sacha Baron Cohen - Cohen Puts Bruno To Bed ContactMusic.com, 18 July 2009.
  4. ^ "Eminem: I Laughed for 3 Hours Over Stunt"
  5. ^ "RR Exclusive: Eminem Speaks On MTV Stunt & Robbery Rumors". Rap Radar. 2009-06-03. Retrieved 2012-01-27. 
  6. ^ a b Reuters "Cohen camps it up as Queen's guard for UK premiere", by Cindy Martin and Mike Collett-White June 17, 2009
  7. ^ CNN Showbiz "'Vassup!' 'Bruno' hits the carpet for London premiere" by Mairi Mackay, June 18, 2009
  8. ^ Bradshaw, Peter (July 10, 2009). "Bruno - film review". The Guardian (London). Retrieved July 11, 2009. 
  9. ^ Marshall, Tim (2009-07-30). "Bruno 'Terrorist': Producers Cheated Me". Sky News. Retrieved 2012-05-24. 
  10. ^ Mackey, Robert (2009-08-06). "Did a Fake Interview With a 'Real Terrorist' in 'Brüno' Cross a Line?". New York Times. Retrieved 2012-05-24. 
  11. ^ "Jerusalem bombing kills 9 bystanders". CNN. 2 March 2002. 
  12. ^ a b Nissenbaum, Dion (2009-07-16). "Palestinian 'terrorist' plans suit over unwitting role in 'Bruno'". McClatchy Newspapers. Retrieved 2012-05-24. 
  13. ^ Shadid, Anthony (2002-03-23). "Fatah's Young Militants Vow to Fight on". Boston Globe. 
  14. ^ The Guardian, 31 July 2009, The non-profit worker from Bethlehem who was branded a terrorist by Bruno
  15. ^ "Palestinian group threatens Sacha Baron Cohen." JTA. 28 July 2009. 28 July 2009.
  16. ^ Zongker, Brett (2009-12-09). "Ayman Abu Aita Sues 'Bruno,' Letterman For $110M". Huffington Post. Retrieved 2012-05-24. 
  17. ^ Supreme Court Records Online Library, case 102524-2011

External links[edit]