Candy manufacturer Cloetta acquired the naming rights prior to the arena's opening and named it Cloetta Center. The name held a double meaning in that "Center" was also one of the company's main brands. On 10 July 2013, Cloetta announced that they wouldn't extend their contracts with the arena after the 2013–14 season, which meant the arena would operate under a new name starting in the 2014–15 season. On 16 June 2014, Saab and Linköpings HC signed an agreement that would rename Cloetta Center to Saab Arena. The change didn't technically take effect before 1 July 2014.