Consumer relationship system
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Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers.[1]
Current CRS integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting. Customers can provide input from the company's website directly into the CRS. These systems are popular because they can deliver the ‘voice of the consumer’ that contributes to product quality improvement and that ultimatley increase corporate profits.[1]
[edit] History
The first CRS was developed in the 1980s. In 1981 Michael Wilke and Robert Thornton founded Wilke/Thornton, Inc in Columbus, Ohio, to develop new CRS software.[2]
[edit] See also
- ECRM
- Business intelligence
- Customer experience
- Customer intelligence
- Customer service – contains ISO standards
- Enterprise relationship management (ERM)
- Sales force management system
- Sales intelligence
- Sales process engineering
[edit] References
- ^ a b ICMI Customer Management Insight Magazine, September 2007, pp 44–50, Retrieved 11 January 2012
- ^ Wilke/Thornton, Inc Products Retrieved 11 January 2012
