Cottonworld
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| Industry | Fashion |
|---|---|
| Founded | 1987 |
| Founder | Lekhraj Brothers |
| Headquarters | , India |
Area served | Worldwide |
Key people | Lavin Lekhraj (Promoter) |
| Products |
|
| Brands | Cottonworld |
| Website | cottonworld |
Cottonworld (Retailer)
Cottonworld is a natural clothing brand with 31 stores across India. Their head office is based in Mumbai. It is India's only clothing brand that uses natural fabrics like cotton, linen, modal, Tencel, and viscose.[1]
| Cottonworld | |
|---|---|
| Type | Private |
| Industry | Textile |
| Founded | 1987 |
| Headquarters | Gala -F, Sidhwa Estate, Old BMP Building,
N. A. Sawant Road, near Colaba Fire Station, Colaba, Mumbai MH IN 400005 |
| Products | Readymade Garments |
History
Early History
Cottonworld traces its origins to 1987, when the Lekhraj family, with an established garment export-manufacturing unit, had an idea to use the excess fabric to make quality cotton shirts. The items would be put on sale and sell quickly at a time when cotton clothing was not considered fashionable. The success prompted the family to open their first store with just a few garments on display and later the response proved to be positive.
Cottonworld is dedicated to natural clothing. Set up in Colaba, Mumbai, the has grown and spread its branches throughout the country with 31 stores across India. Thus, shifting from manufacturing to retail.
By using sustainable fibers, Cottonworld intends to make good use of its resources, from recycling clothes to reusing fabric, including tracking their clothes from farm to factories.
Indian Farmers
The increase in farmers’ suicides is the most tragic symptom of the survival crisis faced by Indian cotton farmers. [2] CVWOW 2030 aims to help Indian organic cotton farmers by using organic cotton and helping the community from proceeds through the sale of Happy T’s.
Planet
By 2050, the world will consume three planets' worth of resources annually. To make a difference, they have committed to using recycled materials sustainable fabrics, wherever possible. [3]
Made In India
From the producing of clothes to the use of resources, factories, and supply chains are all made in India.
Initiatives & Collaboration
Adopt A Tree campaign
Every garment at Cottonworld comes with a tag that is embedded with seeds.
Using eco-friendly tags for their clothing
Cottonworld works with El Rhino, a foundation dedicated to using elephant and rhino poop to produce handmade paper.
Eco handbags
Cottonworld introduced eco-chic reusable tote bags made of vintage bedsheets, replacing the standard plastic shopping handbags. These bags are made in affiliation with CRY foundation, an NGO working for the benefit of underprivileged children.
T-shirts for Being Human Foundation
Cottonworld teamed up with Being Human - the Salman Khan Foundation -, to design t-shirts inspired by the foundation.
Products
Cottonworld stores have a wide range of men's and women's clothing, including ethnic wear and yoga wear for women.[4]
References
- ^ "Cottonworld Clothing Store in Goregaon, Mumbai - Oberoi Mall". www.oberoimall.com. Retrieved 2022-10-17.
- ^ Kannuri, Nanda Kishore; Jadhav, Sushrut (2021-10-02). "Cultivating distress: cotton, caste and farmer suicides in India". Anthropology & Medicine. 28 (4): 558–575. doi:10.1080/13648470.2021.1993630. ISSN 1364-8470. PMC 8734467. PMID 34730036.
{{cite journal}}: CS1 maint: PMC format (link) - ^ "WWF report: By 2050 we will need 3 planets". UPI. Retrieved 2022-12-01.
- ^ "Cottonworld: Natural Cotton & Linen Clothes for Men & Women in India". Cottonworld. Retrieved 2022-12-01.