Crocodile Garments

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Crocodile Garments
Type Retail
Industry Garments
Founded 1952
Headquarters Hong Kong Island, Hong Kong
Products Clothes
Website http://www.crocodile.com.hk

Crocodile Garments SEHK0122 is a textile and garments company in Hong Kong. Crocodile Garments was founded by the late Dr. Chan Shun in 1952.

Contents

[edit] History

Chan sold the business in 1987 to Lai Sun Garment, controlled by the late billionnaire Lim Por Yen.[1]

Crocodile Garments originally sold dress shirts before expanding to become the largest chain garment store in Hong Kong. They exported to Japan, Singapore and other Asian Countries. A second line called Cal-Thomas was started in CA, USA. Crocodile emerged as the leading fashion label with the expansion of a woman's line and children's line called CrocoKids. At its peak, Crocodile garments was the largest garment chain before the conception of G2000, Giordano, U2 and Bossini in the 1990s.

[edit] Legal dispute with Lacoste

Crocodile had a long standing dispute over the logo and clothing lines with Lacoste. Crocodile uses a crocodile logo that faces left while Lacoste uses one that faces right. The two fought for the logo rights in China, but eventually reached a compromise with Crocodile agreeing to change its logo to have a more vertical tail and more scales for its logo.[2]

[edit] References

[edit] External links

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