ETC (TV channel)

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Type Broadcast UHF television network
Country Philippines
Availability Nationwide
Founded August 23, 2004
Headquarters Upper Ground Floor of the Worldwide Corporate Center, EDSA corner Shaw Boulevard, Mandaluyong City
Broadcast area
Owner Southern Broadcasting Network
(Solar Entertainment Corporation)
(Under the Tieng Families)
Key people
Lucio Co (Chairman, Southern Broadcasting Network)
Teofilo Henson (President & CEO, Southern Broadcasting Network)
Katrina Holigores (Network development Head)
Launch date
August 23, 2004
Former names
Entertainment Central
22 (UHF) (Digital test broadcast)
21 (UHF)
Picture format
NTSC 480i (SDTV)
Sister channels
2nd Avenue
Callsign meaning
EnterTainment Central
Affiliation Southern Broadcasting Network
Official website
Language English (main)
Filipino (secondary)

Analog Channel 21 (UHF)
Metro Manila
Digital Channel 22
(Digital test broadcast)
Broadcasters owned and affiliate stations

Channel 21(UHF)
Legazpi & Laoag
Channel 32 (UHF)
Channel 6 (VHF)
Channel 5 (VHF)

Channel 7 (VHF)
Cignal Digital TV Channel 9
Dream Satellite TV Channel 32
SkyCable Channel 16 (Digital)
Destiny Cable Channel 16 (Digital)
Channel 28 (Analog)
Cable Star Iloilo Channel 41
Cablelink Channel 34
SkyCable Laoag, Tuguegarao, Baguio, Dagupan, Pampanga, Bulacan, Laguna, Cavite, Batangas, Lucena, Palawan, Naga, Legazpi, Iriga, Kalibo, Roxas, Iloilo, Bacolod, Cebu, Dumaguete, Tacloban, Zamboanga, Cagayan De Oro, Butuan, Davao, General Santos, Iligan, Cotabato Channel 17
Parasat Cable TV Channel 218
New Bacolod Cable TV Channel 19
Available on most 160 cable systems Check local listings for channels
Streaming media

ETC (stylized as etc, formerly Entertainment Central) is a major commercial television network in the Philippines owner by Southern Broadcasting Network and co-owned by Solar Entertainment Corporation with an airtime agreement as the main content provider of SBN. It is broadcast on flagship station DWCP-TV UHF channel 21 in Metro Manila and other regional stations in the Philippines.

It airs from 6:00 AM – 1:00 AM on free TV, and 24 hours a day and 7 days a week on cable, satellite and internet TV providers.

Its studios are located at the Upper Ground Floor of the Worldwide Corporate Center, Epifanio de los Santos corner Shaw Boulevard, Mandaluyong City, while its transmitter is located at Strata 2000 Building, F. Ortigas Jr. Road, Ortigas Center, Pasig City.


On August  23, 2004, ETC was launched on various cable and satellite providers as "Entertainment Central".

On January 1, 2008, ETC ceased to air over SkyCable as a separate channel. As part of the Solar network’s block-time agreements with various terrestrial channels, ETC started airing over SBN 21, a terrestrial UHF TV station in Metro Manila and selected cities in the Philippines.

Then on March 2, 2011, ETC had moved to RPN after the network was privatized, while Talk TV, a news-oriented channel airing local and US news programs, launched on SBN 21.[1][2][3]

However, ETC returned to all SBN stations on November 30, 2013, after Talk TV, which was renamed Solar News Channel at that time, and later, 9TV on August 23, 2014,[4] moved to all RPN stations the following day.[5][6]


Mainly targeting the female and young adult demographics,[7] ETC's programming currently consists of US sitcoms, drama series, Reality television, entertainment news programs, cartoons and pre school programs from the US. The channel also produces and/or airs local programming, including lifestyle infotainment programs Etcetera and Stylized, and reality programs Project Runway Philippines and Mega Fashion Crew, the latter of which is produced by the One Mega Group and TV 100 Production and local newscasts, current affairs programs and other.[8]

Relay and Affiliate stations[edit]


According to Kantar Media/TNS, ETC is the top-ranked local female and entertainment-oriented television network in the Philippines with Cable and Free TV ratings combined (January 1 – May 31, 2012) with a 10.33% audience share (Free TV+Cable).[9]

See also[edit]


  1. ^ ETC on RPN-9 starting March 2 retrieved via 02-25-2011
  2. ^ Tiengs move into news Manila Standard Today. 02-25-2011. Retrieved 02-25-2011.
  3. ^ ETC Moves To RPN-9 on March 2 retrieved via 02-28-2011
  4. ^ Solar News Channel turns into 9TV retrieved via 11-26-2014
  5. ^ Solar News Channel - Expect wider reach and a richer viewing experience retrieved November 5, 2013
  6. ^ ETC MOVES TO SBN-21 STARTING NOVEMBER 30 retrieved 11-26-2014
  7. ^ ETC moves to channel 21
  8. ^ AUDITION FOR MEGA FASHION CREW RELOADED THIS JUNE 29 – 30! retrieved via 11-26-2014
  9. ^ "ETC is the #1 Female Channel in the Philippines!". etc. Retrieved July 17, 2012. 

External links[edit]