Ettore Boiardi: Difference between revisions
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| name = Ettore Boiardi |
| name = Ettore Boiardi |
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| image = Chefboyardeepic.jpg |
| image = Chefboyardeepic.jpg |
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| alt = |
| alt = |
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| caption = Ettore Boiardi as shown in a 1953 television commercial |
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| birth_name = |
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| birth_date = October 22, 1897 |
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| birth_place = [[Piacenza|Piacenza, Italy]] |
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| death_date = {{Death date and age|1985|06|21|1897|10|22}} |
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| death_place = [[Parma, Ohio]] |
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| death_cause = Natural Causes |
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| resting_place = All Souls Cemetery,<br/>[[Chardon, Ohio]] |
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| nationality = United States |
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| home_town = [[Milton, Pennsylvania]] |
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| residence = Parma, Ohio |
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| net_worth = ''$6 million'' |
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| other_names = |
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| known_for = [[Chef Boyardee]] foods |
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| occupation = Chef |
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| spouse = Helen J. Boiardi (1923-1985); (his death) |
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| children = Mario Boiardi |
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}} |
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'''Ettore "Hector" Boiardi''' (October 22, 1897 – June 21, 1985) was the eponymous Italian-born chef famous for his [[brand]] of food products, named [[Chef Boyardee]]. |
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==Early life== |
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Boiardi was born in [[Piacenza|Piacenza, Italy]], to Giuseppe and Maria Maffi Boiardi. On May 9, 1914, at the age of 16, he arrived at [[Ellis Island]] aboard ''La Lorraine'', a ship of French registration. |
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==Career== |
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Boiardi followed his brother Lorenzo to the kitchen of the [[Plaza Hotel]] in [[New York City]], working his way up to head [[chef]]. While working at the [[The Greenbrier|Greenbrier hotel]] in Greenbrier West Virginia, he directed the catering for the reception of President [[Woodrow Wilson]]'s second wedding.<ref name = UPI1985/> His entrepreneurial skill became polished and well known when he opened his first restaurant, ''Il Giardino d'Italia'', whose name translated as "The Garden of Italy", at East 9th Street and Woodland Avenue in [[Cleveland]],<ref>http://www.houseparty.com/brand/conagrafoods</ref> in 1926. The patrons of ''Il Giardino d'Italia'' frequently asked for samples and recipes of his [[spaghetti]] sauce, which he often gave to customers in old [[milk bottle]]s. |
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Boiardi began to use a factory in 1928 to keep up with orders, setting his sights on selling his product nationally. Touting the low cost of spaghetti products as a good choice to serve to the entire family, Boiardi introduced his product to the public in 1929. In 1938, production was moved to [[Milton, Pennsylvania]], where Boiardi was able to maintain greater [[quality control]] over his products. He even grew his own tomatoes and mushrooms in the factory basement for use in his creations. Proud of his Italian heritage, Boiardi sold his products under the brand name [[Chef Boyardee|"Chef Boy-Ar-Dee"]] so that his American customers could pronounce his name properly.<ref name = UPI1985>{{Citation | last = UPI story | author-link = United Press International | title = Hector Boiardi Is Dead: Began Chef Boy-ar-dee | newspaper = [[The New York Times]] | pages = Late City Final Edition, Section 1, Page 28, Column 4 |date=June 23, 1985 | url = http://select.nytimes.com/gst/abstract.html?res=F40A1FFC3A5D0C708EDDAF0894DD484D81&showabstract=1 | accessdate = 2007-07-11 |quote= “Hector Boiardi, founder of Chef Boy-ar-dee Foods, one of the first packaged Italian food businesses in the nation, died Friday night after a short illness. He was 87 years old.” “His company was first called Chef Boiardi, but Mr. Boiardi found that customers and salesmen had difficulty pronouncing his name, so he changed the brand name to the phonetic spelling, ‘Boy-ar-dee.’" "He came to the United States in 1917 and worked at hotels in New York and Greenbrier, W.Va., where he directed the catering at the reception for President Woodrow Wilson's second marriage”}}</ref> |
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==Involvement during wars== |
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Boiardi also supervised the preparation of the homecoming meal served by Woodrow Wilson at the White House for 2,000 returning [[World War I]] soldiers. Boiardi's company made and prepared millions of rations for American and [[Allies of World War II|Allied]] troops during [[World War II]], and for his efforts he was awarded a gold star order of excellence from the [[United States War Department]]. After struggling with cashflow and managing rapid internal growth, he sold his brand to American Home Foods, later International Home Foods, for |
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approximately $5.96 million. Boiardi then invested in steel mills, which helped produce goods needed for the [[Korean War]]. |
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==International career== |
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Boiardi appeared in many print advertisements and television commercials for his brand in the 1940s, 1950s and 1960s. His last television commercial promoting the brand aired in 1979. Boiardi continued developing new Italian food products for the American market until his death, at which time the Chef Boyardee line was grossing $500 million per year for International Home Foods. |
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==Death== |
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He died of natural causes on June 21, 1985 at age 87 in his home of [[Parma, Ohio]]. He is survived by his wife Helen, and son Mario. He is buried at All Souls Cemetery in [[Chardon, Ohio]]. |
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==Legacy== |
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[[ConAgra Foods]] acquired International, and the company continues to use his likeness on Chef Boyardee-brand products.{{Citation needed|date=May 2011}} |
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==Media== |
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Boiardi is mentioned in the 2007 film [[Ratatouille (film)|Ratatouille]], by the character Anton Ego, a restaurant critic.<ref>http://www.imdb.com/character/ch0009859/quotes</ref> |
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==References== |
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{{reflist}} |
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==Further reading== |
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*Bellamy, Gail Ghetia (2003). ''Cleveland Food Memories''. Cleveland, OH: Gray & Company, Publishers. ISBN 978-1-886228-79-5 |
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==External links== |
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* [http://ech.cwru.edu/ech-cgi/article.pl?id=BH10 Boiardi, Hector], Encyclopedia of Cleveland History |
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* [http://www.npr.org/2011/05/17/136398042/the-man-the-can-recipes-of-the-real-chef-boyardee The Man, The Can: Recipes Of The Real Chef Boyardee], NPR.org |
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* [http://www.findagrave.com/cgi-bin/fg.cgi?page=gr&GRid=11860910 Chef Boyardee at Findagrave] |
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* [http://www.youtube.com/watch?v=wSFIdYcClrs 1953 television commercial with Ettore Boiardi] |
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{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. --> |
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| NAME =Boiardi, Ettore |
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| ALTERNATIVE NAMES = C.Brown |
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| SHORT DESCRIPTION = |
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| DATE OF BIRTH = October 22, 1897 |
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| PLACE OF BIRTH = [[Piacenza|Piacenza, Italy]] |
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| DATE OF DEATH = June 21, 1985 |
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| PLACE OF DEATH = [[Parma, Ohio]] |
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}} |
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{{DEFAULTSORT:Boiardi, Ettore}} |
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[[Category:1897 births]] |
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[[Category:1985 deaths]] |
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[[Category:American chefs]] |
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[[Category:American food industry businesspeople]] |
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[[Category:American people of Italian descent]] |
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[[Category:American restaurateurs]] |
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[[Category:Italian chefs]] |
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[[Category:Italian emigrants to the United States]] |
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[[Category:People from Parma, Ohio]] |
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[[Category:People from Piacenza]] |
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[[fr:Chef Boyardee]] |
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[[simple:Ettore Boiardi]] |
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Revision as of 22:02, 6 November 2012
{{Infobox person | name = Ettore Boiardi | image = Chefboyardeepic.jpg | alt =