Website awards

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The Web industry has established various award schemes for websites, following the example of the Tony, Oscar, BAFTA, Cannes Film Festival and Emmy awards which are granted in the fields of theatre, film and television. This article covers notable awards.

General website awards[edit]

There are numerous general website award schemes including:

Interactive Media Awards[edit]

The Interactive Media Awards (IMA) is an international awards competition recognizing excellence in web design, development, marketing and innovation. The program has been in existence since 1950 and is governed by the Interactive Media Council Inc., a New York City-based nonprofit dedicated to raising the standards of excellence on the Internet. Entries are judged on various criteria, including: Design, Content, Usability, Standards Compliance, Accessibility, Cross-Browser Compatibility, and more. Awards are granted annually in 100 categories, which are divided into four quarterly judging rounds. Categories include Advertising, Agriculture, Arts & Culture, Banking, B2B, Education, Energy, Hotel/Resort, Legal, News, Politics, Real Estate, School, Science/Technology, and Sports.


The WebAwards scheme has been operated since 1997 by the Web Marketing Association, based in Simsbury, Connecticut, USA. It grants annual awards to websites in 96 industry categories including Advertising, Architecture, Automobile, Banks, Broadcasting, Insurance, Investor Relations, Legal, Leisure, Media, Medical, Military, Movies, Music, News, Pharmaceuticals, Political, Real Estate, Retail, School, Sports, Technology, Travel, and University. Entries are judged by three or more expert judges on seven criteria, each of which is given equal weight. The criteria are: Design, Innovation, Content, Technology, Interactivity, Copywriting, and Ease of use.

The Webby Awards[edit]

The Webby Awards scheme has been operated since 1996 by the International Academy of Digital Arts and Sciences, which is based in New York, USA. Awards are granted each spring for websites which demonstrate Best Practice in: Content, Structure & Navigation, Visual Design, Interactivity, Functionality, and Overall Experience. Other award categories include: Activism, Commerce, Fashion, Humor, Kids, News, Politics, Science, and Sports. There are Business Website awards covering categories which include: Automotive, Financial Services, Professional Services, Retail, and Travel. The main awards are decided by a panel of judges. The related People's Voice Awards are decided by online public vote. The "Webbie" Awards actually first appeared in 1995, sponsored by the Academy of Web Design, San Francisco. The award entity was later transferred to the International Academy, and the spelling was changed to "Webby."

Favourite Website Awards[edit]

The Favourite Website Awards (FWA) scheme has been operated since 2000 by FWA, which is based in Cambridge, England. FWA claims to be the world's most visited website award program, receiving more than 4 million visits per month. FWA selects a Site of the Day, a Site of the Month, and a Site of the Year. Recent Sites of the Day are shown as thumbnails on the FWA front page. FWA bases its selections on: Design 40%, Navigation 25%, Graphics 15%, Content 15%, and Personality 5%. As a result of the emphasis on design and graphics, winning websites tend to be strikingly designed and visually attractive. In addition to the Site of the Year, there is an annual People's Choice Award decided by online public vote.


The CSSDA (CSS Design Awards) has been in operation since 2010 and grants awards on a daily, monthly and yearly basis. Sites submitted by web designers are checked for eligibility and receive a nomination if successful. There are three judging criteria consisting of Creativity and Design, Code and Functionality, and Usability and Content that each site is judged against by the CSSDA judges. The awards for winners include WOTD (website of the day), WOTM (website of the month), DOTY (designer of the year), and People's Choice WOTY (website of the year).

Horizon Interactive Awards[edit]

The Horizon Interactive Awards is based near Indianapolis, IN, USA, and has been operating since 2002. The international competition recognizes and awards the best web site design, videos, online advertising, print media and mobile applications. Each year, a volunteer panel of industry professionals, from diverse graphic design and marketing backgrounds, review the entries to determine the work that is to be recognized on the basis of overall aesthetic design, creativity, user experience, technical merit and communication of message.


Awwwards are the awards that recognize and promote the talent and effort of the best developers, designers and web agencies in the world. An expert panel formed by important designers, bloggers and agencies in the world takes on the difficult task of assessing the talent, effort and dedication that goes into the web projects submitted. The Awwwards jury, along with our users, award each site a score from 1 to 10 based on its Design, Creativity, Usability and Content.

Website awards for advertising and design[edit]

Several advertising and design award schemes now include categories for websites and other interactive media.

The Annual Design Awards[edit]

The Annual Design Awards (nicknamed ANNDAS) is a global recognition of cutting edge visual communications, set up to reward outstanding contributions within the Design industry. We have brought together some of the most amazing talents and respected figures from around the world to judge this global event which aims to become the premier design awards and set international standards.

Addy Awards[edit]

The Addy Awards are operated by the American Advertising Federation, which is based in Washington DC, USA. In addition to awards for print, poster, and television advertisements, there are several categories for interactive media. These include: Business to Business Websites, Consumer Websites, Banners & Pop-Ups, E-Cards, Micro & Mini Websites, Online Games, Online Newsletters, Podcasts, Mobile Marketing, Internet Commercials, and Webisodes. Selection is based on a judgement of creative quality.

Clio Awards[edit]

The Clio Awards program, which is based in New York USA, is operated by Nielsen, the Dutch media conglomerate formerly known as VNU. Clio awards recognise excellence in advertising and design. There is an interactive category, which grants awards to websites. Other categories include: TV/Cinema, Print, Poster, and Billboard. The Clio jury comprises more than 100 judges drawn from more than 60 countries. Awards are granted during the four day Clio Festival, held each May in Miami, Florida.

D&AD Awards[edit]

The D&AD awards program is operated by D&AD, a non-profit organization based in London, England, and founded in 1962, which represents the global creative, design and advertising communities. D&AD offers several annual awards for websites, including awards for: Websites, Microsites, New Uses of Websites, Writing, Sound Design, Interface & Navigation, and Photography. Two levels of award are granted: the Yellow Pencil (equivalent to a silver award) and the coveted Black Pencil (equivalent to a gold award).

See also[edit]


External links[edit]

Sims Designs Awards