GfK Entertainment

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GfK Entertainment
GfK logo.png
Formation 2014
Type Market research, Service Provider of Media Monitoring, Analysis and Evaluation
Headquarters Baden Baden
Location Germany
Managing Director for GfK Entertainment GmbH
  • Dr. Mathias Giloth
  • Wolfgang Wanders
[1]
Website www.gfk-entertainment.com

The official music charts in Germany are gathered and published by the company GfK Entertainment (formerly Media Control® GfK International) on behalf of Bundesverband Musikindustrie (Federal Association of Phonographic Industry). GfK Entertainmen is the provider of weekly Top-100 single/album, Compilation, Jazz Top-30, Classic Top-20, Schlager Longplay Top-20, Music-DVD Top-20 and the official-Dance (ODC) Top-50 charts.[2] Following a lawsuit in March 2014 by Media Control AG, Media Control® GfK International had to change its name.[3]

Dissemination of the charts is conducted by various media outlets, some of which include VIVA music channel, which was founded in 1993.[4] Another entity that presents the charts is MusicLoad and MIX 1, both of which are online associations that post almost all the charts on weekly bases published by GfK Entertainment.[5][6] The entire batch of the official charts, however, is presented by an online enterprise called Officialcharts.de, which happens to be the subsidiary of GfK Entertainment.[7]

History[edit]

Charts have been published in Germany since 1959, in a magazine called Der Musikmarkt (The Music Market), which has played an important role in the German music industry. Since 1959, the growing desire to have a well-developed music program has made Bundesverband Musikindustrie work together with charts providers to improve the way the charts are determined.[2]

For this purpose, different research institutes were tested, out of which Media Control, based in Baden Baden, was selected. Hence, the first official charts were made available in the magazine Der Musikmarkt in September 1977.[2]

Initially, there used to be 50 positions only, which later in January 1980, was extended to 75 slots.[2] Since 1989, however, GfK Entertainment has adapted the international standards providing 100 positions, now called "Offizielle Top 100 Charts" [Official Top 100 Charts].[2] In 2001, the Top-100 singles charts was modified to reflect the sales of the singles.[2]

Media Control developed "Music Video charts" in 2001, which later, in 2004, was renamed as "DVD charts".[2] While music-videos have their own separate charts, in 2001, GfK Entertainment made it possible for the music-video singles to have the ability to enter the Top-100 singles chart. Similarly, in 2002, it was made available for music-video albums to chart on the Top-100 album chart, if the video album contained at least 50% of audio recording. If not, then, the DVD album could qualify for the DVD chart only.[2] In the same vein, if an audio CD contains at least 50% of video recording, then, it could qualify to chart on the DVD chart.[2]

In 2003, Media Control joined forces with GfK, thus the company's name officially being changed to Media Control GfK International GmbH.[8]

In 2004, Germany became one of the first music markets wherein sales charts were reflected by online digital downloads.[9]

Digital-only releases came into existence on July 13, 2007, for online downloads only, which also altered the way the sales figures were conducted up to that point. Consequently, chart positions would no longer be affected by the number of sold music downloads as before, but rather, they would be affected by the sales value of the sold product. Thus, the best-selling albums would not necessarily be the ones ending up in the number-one position on the charts.[10]

In March 2014, GfK announced that the official chart provider's name in Germany will change from Media Control GfK International GmbH to GfK Entertainment.[8]

There are currently 3000 outlets that report their sales on weekly bases in Germany.[2] The weekly sales data is transmitted to GfK Entertainment via communication network channel, PhonoNet.[2]

Categories[edit]

This is the list of categories, for each of which charts that are provided by GfK Entertainment.[11]

  • Top 100 Singles
  • Top 100 Albums
  • Top 100 Compilation Charts
  • Top 100 Streaming Charts
  • Daily Trends (Top 150 singles and albums, top 50 compilation)
  • Download Charts (singles and albums)
  • Top 30 Jazz Charts
  • Top 20 Classic Charts
  • Top 20 Schlager Longplay Charts
  • Top 20 Music video Charts
  • Top 20 Independent Charts
  • Top 10 Comedy Charts
  • Top 20 Ringtone Charts
  • Top 50 ODC (Official Dance Charts)

Records and statistics[edit]

See also[edit]

External links[edit]

References[edit]

  1. ^ "Impressum" (in German). GfK Entertainment GmbH. Retrieved 3 July 2014. 
  2. ^ a b c d e f g h i j k "Systembeschreibung der offiziellen Charts: Gegenstand und Zweck" [System Description of the Official Charts: Object and Purpose] (in German). Bundesverband Musikindustrie. 1 June 2014. Retrieved 3 July 2014. 
  3. ^ "GfK Entertainment: GfK darf Namen nicht mehr benutzen" [GfK Entertainment: GfK must no longer use name] (in German). GfK Entertainment AG. Retrieved 3 July 2014. 
  4. ^ "VIVA: Charts" (in German). VIVA. Retrieved 2011-07-26. 
  5. ^ "Musicload" (in German). musicload.de. Retrieved 2011-07-26. 
  6. ^ "Mix 1" (in German). mix1.de. Retrieved 2011-07-26. 
  7. ^ "GfK Entertainment Chart-History" (in German). GfK Entertainment. 
  8. ^ a b "GfK: Pressemitteilungen". GfK Entertainement. 2014-07-03. 
  9. ^ "German Singles Chart To Include Downloads". allbusiness.comaccessdate=2010-10-02. 2004-08-25. 
  10. ^ "Reine Musik-Downloads erscheinen demnächst in den Charts". allbusiness.com. 2007-06-26. Retrieved 2011-07-26. 
  11. ^ "Musik-Charts" (in German). GfK Entertainment. Retrieved 3 July 2014.