Gildo Seisdedos Domínguez

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Gildo Seisdedos, spanish economist specialized in city marketing

Gildo Seisdedos, (May 14, 1967), is a Spanish economist and lawyer specialized in city marketing and smart cities, who manages international forums on urban planning. Ph.D. in Urban Economics, he is a professor at the IE Business School, lecturer and editor in media and international publications. He has published several books, highlighting Cómo gestionar las ciudades del siglo XXI (Managing 21st-century cities), published in Spanish by Prentice Hall (Financial Times).


After completing his studies he worked in various companies and started his career as a researcher and consultant for urban management and city marketing.[1]
In 2007 he concluded his doctoral thesis "Marketing as a strategy tool for the design of urban development “, and began his career as a consultant in different world regions and cities: Madrid,[2] Segovia, Cuenca, Zaragoza, Nuevo Hamburgo (Brasil), Barcelona, Burgos,[3] Bogotá, Cuenca (Ecuador), Almería, Irún, Viena and Omán, where he participated in the planning project of the Sultanate.[4]
As a professional in sustainable urbanism and smart cities,[5] promotes the efficient management of cities that also incorporates technology to citizens.[6] He favors innovation and infrastructure services through ICTs, to compete successfully and attract funding, tourism and talent.[7]
His book Cómo gestionar las ciudades del siglo XXI (Managing 21st-century cities) (2007) published in Spanish, introduced a new methodology, the UDS or urban development strategy, which included physical planning, strategic town and city brand marketing, and it´s changing the way that cities face the new competitive environment.[8]
Member of the editorial board of the Journal of Town and City Management[9] and Sustainable City magazine, where he is a regular contributor, participates in international conferences, forums and workshops on the future of the management of cities,[10] in search of greater competitiveness, sustainability and social cohesion.[11]


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Notes and references[edit]

  1. ^ Bachelor in Business Administration by ICADE (Madrid), MBA with specialization in sales and marketing management at IE Business School (IE), and Ph.D. in Economics (Universidad Autónoma de Madrid).
  2. ^ As director of the Forum for Urban Management, he actively collaborated in Madrid bid for the 2016 Summer Olympics
  3. ^
  4. ^ Freiland Environmental Consulty. "Onss Oman National Spacial Strategy". Retrieved 2013-07-25. 
  5. ^
  6. ^ ABC, “Urbanismo Sostenible” by Antonio Villarreal, 13/07/2012
  7. ^ El País, “Inteligente debe ser el ciudadano, no la ciudad” by Inmaculada de la Vega, 31/05/2012.
  8. ^
  9. ^
  10. ^ He is a regular collaborator at Design Convergence Urbanism (DCU), Member of the International Association of Planners (ISOCARP) with consultative status at UNESCO and belongs to the Spanish area of the Habitat Committee (UN Centre for Human Settlements)
  11. ^