International Journal of Bank Marketing
Appearance
Discipline | Financial services, marketing |
---|---|
Language | English |
Edited by | Hooman Estelami |
Publication details | |
History | 1983-present |
Publisher | |
Frequency | 7/year |
Standard abbreviations | |
ISO 4 | Int. J. Bank Mark. |
Indexing | |
ISSN | 0265-2323 |
Links | |
The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing).[1]
The journal has an Impact Factor of 5.1 and is ranked as an A journal by the Australian Business Deans Council (ABDC).[2]
References