International Journal of Bank Marketing
| Discipline | Financial services, marketing |
|---|---|
| Language | English |
| Edited by | Hooman Estelami |
| Publication details | |
| History | 1983-present |
| Publisher | |
| Frequency | 7/year |
| Standard abbreviations | |
| ISO 4 | Int. J. Bank Mark. |
| Indexing | |
| ISSN | 0265-2323 |
| Links | |
The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing).[1]
The journal has an Impact Factor of 5.1 and is ranked as an A journal by the Australian Business Deans Council (ABDC).[2]
References
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