la comunidad (agency)
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| Industry | Advertising, Branding, Marketing |
|---|---|
| Founded | 2001 |
| Headquarters | |
Number of locations | 4 offices in 2 countries |
Area served | World Wide |
Key people | Founders: Jose Molla Joaquin Molla |
Number of employees | 120 employees |
| Divisions | la comu Summer, la comu Mobile |
| Website | http://www.lacomu.com |
the community is a global advertising agency with offices in Miami and Buenos Aires. It was founded in March 2001 simultaneously in both the USA and Argentina by Jose and Joaquin Molla. Jose Molla was Creative Director for Nike International at Wieden+Kennedy, while Joaquin was the Creative Director of Ratto/BBDO in Argentina. The company was founded on the idea that every brand has its community with whom it connects through universal truths which transcend nations and ethnicities.
In January 2014, the community was acquired by SapientNitro. The following month, Joaquín and José Mollá published a satiric video called "Why we sold", explaining in their own words the reasons they decided to join SapientNitro, while enjoying different fancy and extravagant luxuries that they could now afford.[1]
It has carried out international work for Disney, Sony, MTV, VH1, Coca-Cola, Volkswagen, La Nación, Jumbo, Rolling Stone, Miller Brewing Company and Unilever. And in the US for clients like Best Buy, Virgin Mobile, Citibank, Remy Martin, Nordstrom, Converse and Johnson & Johnson.