Liverpool Daily Post & Echo

The Liverpool Echo and Liverpool Daily Post are two newspapers published by Trinity Mirror in Liverpool, Merseyside, England. They are published Monday to Saturday, the Echo being Liverpool's evening newspaper while the Daily Post, published in Merseyside, Cheshire, and North Wales editions, is the morning paper. The Liverpool Echo, with a readership of around 400,000 (circulation 89,140, ABC Jan-July 2010), is the second most-widely read evening newspaper in the country, after the Evening Standard. Historically the two newspapers were published by the Liverpool Daily Post & Echo Ltd.

The Liverpool Daily Post was first published in 1855 by Michael James Whitty. Whitty, a former Chief Constable for Liverpool, had campaigned for the abolition of the Stamp Act under which newspapers were taxed. When the abolition took place, Whitty began publishing the Daily Post at one penny per copy, undercutting the incumbent best-selling Liverpudlian newspaper, the Liverpool Mercury.

In 1879 the Liverpool Echo was published as a cheaper sister paper to the Liverpool Daily Post. From its inception until 1917 the newspaper cost a halfpenny.

In 1904 the Liverpool Daily Post merged with the Mercury but its title was retained. The limited company expanded internationally and in 1985 was restructured as Trinity Holdings Plc. The two original newspapers had just previously been re-launched in tabloid format, reflecting the difficult times of high unemployment and social unrest in Liverpool in the early 1980s. In 1999 Trinity merged with Mirror Group Newspapers to become Trinity Mirror, the largest stable of newspapers in the country.

In 2008 Trinity Mirror announced that they were to cease printing of the papers in Liverpool and move the printing operation to Oldham. The head office, including the newsroom, is based in Liverpool city centre on Old Hall Street.

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