||This article is written like a personal reflection or opinion essay rather than an encyclopedic description of the subject. (September 2009)|
||The examples and perspective in this article deal primarily with India and do not represent a worldwide view of the subject. (November 2010)|
Matrimonial sites are specially popular in India and among Indians settled overseas, as an alternative to the traditional marriage broker. In 2006, the business of organized marriages in India was worth INR 10 billion (USD 180 Million). A general study has shown that young men and women in India generally do not feel any compulsion to date since dating has not been a part of the culture historically, and love is often taken to be the total mutual dedication that comes after marriage.
Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. Those users looking to find suitors search the database with customised searches that typically include nationality, age, gender, availability of photograph and often religion, geographic location and caste (mainly for websites based in India).
Some sites such as ZoobyDooby utilize data science algorithms using users' interests and interactions as signals to recommend best matches for them.
A service provider may use registration profiles to filter preferences and may run several portals aimed at, for example, users belonging to a particular caste or religion.
- Das, Sreashi. "Shifts in Perceived Control in Indian Matrimonial Websites" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA
- Datta, Damayanti. Netrimony: The new mating game. India Today. 13 Mar 2008.
- Chatterjee, Joyee. "The Internet as Matchmaker: A Study of Why Young Indians are Seeking Marriage Alliances Online" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 24, 2007
- Online Matrimony: A big business in India Retrieved 15 Nov 2008
- http://mumbaimirror.com/index.aspx?page=article§id=2&contentid=2008110720081107024031453b308186§xslt=section&pageno=1 IM used matrimonial profiles to get SIM cards
- http://www.hindu.com/2008/11/07/stories/2008110757241200.htm Blasts accused used fake documents to get SIM cards
- http://www.expressindia.com/latest-news/how-im-used-wouldbe-grooms/382295/ How IM used would-be grooms
- Man forges divorce papers, marries 6 girls in 2 yrs http://ibnlive.in.com/news/man-forges-divorce-papers-marries-6-girls-in-2-yrs/100115-3.html
- "Made for each other," subscription required, The Economist, October 25, 2006.
- "Nothing to Go Back To - The Fate of the Widows of Vrindavan, India WNN - Women News Network Nov 5, 2007
- Adams, Paul C. and Ghose, Rina (August 2003). "India.com: the construction of a space between". Progress in Human Geography (SAGE Publications) 27 (4): 414–437(24). doi:10.1191/0309132503ph437oa.
- Peeyush Agnihotri (2002-05-06). "Shehnai please, it’s Webbing time". The Tribune.
- Gitanjali Sharma (2004-12-18). "The mating Game". The Tribune.
- Reena Jana (2000-08-17). "Arranged Marriages, Minus the Parents". The Tribune.
- India Syndicate. "Tying the knot, online". MSN India (MSN).