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Mats Wahlstrom

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Mats Wahlström
Born
Stockholm, Sweden
NationalitySwedish
Other namesMats Wahlstroem, Mats Wahlstrom
Occupation(s)Entrepreneur, businessman
Years active1990-present
Known forPuro Hotel, Purobeach

Mats Wahlström (also Wahlstroem or Wahlstrom) is a Swedish entrepreneur and hotelier. He is the founder of International hospitality group Puro, Purobeach and Purohotels.[1][2][3] He is also the founder of lifestyle brand Spirit of the Nomad and music platform Melobee Music Revolution.

Early life

Wahlstrom was born and raised in Stockholm, Sweden.[4] He holds a Bachelor in Business Administration degree from Gothenburg School of Business, Economics and Law.[5][1] After the graduation, he worked in international sales at the headquarters of Itochu in Japan. Since his young age, he had interest in entrepreneurship and travelling. At the age of 26, while living Switzerland he founded Mercantile Spareparts AG in Zug, providing steel rims, auto parts and accessories and sold it in 1996.[5][1] In the late 1990s, he established Fastigheter AB, which bought office and department stores in and around Stockholm.

Career

Wahlstrom the founder of the Puro Group, which includes, beach clubs, a record label, a plane and the hotel Puro Oasis Urbano.[6][7] In 1998, he acquired an old city palace from 18th century during the economic crisis in Palma de Mallorca.[8] In 2004, he opened the first Puro Hotel, after years of renovation with 26 rooms,[9] bar and swimming pool facility.[10] The hotel did brisk business and the connected Opio bar & restaurant received cult status in Europe.[11]

in 2005, he opened Purobeach Club on a mini peninsula outside Palma, offering music themed pool atmosphere, Balinese sunbaths, the private Puro Spa with restaurant.[12] Followed by its success,[13] he expanded his Purobeach concept into mainland, opening Purobeach Marbella in 2006. Afterwards, Wahlström expanded its operation in Europe and Latin America, opening new branches in Vilamoura,[14] Montenegro as well as the Black Sea resort of Mamaia in Romania.[15][16] Having opened a private wing in 2011, the Puro Hotel currently comprises 51 rooms and suits, room deck Jacuzzis and private terraces.[17] Purobeach Toscana started as a joint venture with Fernando Feragamo's Marina di Scarlino in 2013.[18] In the year, Purobeach also partnered with Hilton Group and expanded its operation opening further beach clubs at the Conrad Dubai and Hilton Diagonal Mar Barcelona.[19][20] Purobeach opened another beach club in Dubai at Jebel Ali Golf Resort.[19]

In 2009, Wahlstrom launched Purobeach Music together with Seamless Recordings. He is also involved in magazines and book projects in Scandinavia and Europe.

In February 2014, Wahlstrom left Puro Group after selling his shares and to engage on new projects.[21]

After long years of travel and experience as a lifestyle hotelier, Wahlstrom started a new lifestyle brand Spirit of the Nomad based in Switzerland, which manufactures linen and towels from organic Egyptian cotton.[22][5]

In 2017, Wahlstrom co-founded Melobee Music Revolution AB, a digital music platform for promoting new artists and their music. In addition, he has development and other business projects taking place in South America, Africa and Europe.

Personal life

Mats Wahlstrom lives in Verbier in Switzerland and has more residences in Palma, Stockholm and Costa Rica.[5] His son Agaton Ted Jensen was born in 2000. Wahlstrom dated German actress Ursula Karven from 2009 to 2013[23] and briefly reunited a few months later and got engaged in July 2014.[24] In February 2016, they got separated again citing "Unbreakable differences".[25]

References

  1. ^ a b c Meiss, Susanne Von (September 2010). "Mats Wahlstrom, A man with visions" (PDF). Swiss Inflight Magazine (in Northern Sami): 47–51. Archived from the original (PDF) on 2014-07-05. Retrieved 20 July 2017.
  2. ^ "Mats Wahlström & Puro Oasis Urbano in Mallorca, Spain". Design Hotels. Retrieved 20 July 2017.
  3. ^ "Puro Beach II Mallorca Spotlight". 3 January 2017. Retrieved 20 July 2017.
  4. ^ "Mats Wahlstrom - map magazine". THE DREAMERS Map Magazine.
  5. ^ a b c d "Farewell to ten-year success story - Swedish entrepreneur Mats Wahlström sells his shares to Puro & Purobeach" (in Northern Sami). 6 February 2014. Retrieved 20 July 2017.
  6. ^ "Mats WahlstrÖm - Wild and Pure". Retrieved 20 July 2017.
  7. ^ "Insider Mallorca: Mats Wahlström". Retrieved 20 July 2017.
  8. ^ "The perfect hotel in Mallorca". 16 January 2009. Retrieved 20 July 2017.
  9. ^ Syz, Francesca (November 2006). "A world away - European hotels are in another league" (PDF). Telegraph Luxury: 56. Retrieved 20 July 2017.
  10. ^ "The White Paradise - Mats Wahlström builds on his empire" (PDF). PS Magazine: 30–31. March 2007. Retrieved 20 July 2017.
  11. ^ Lamersdorf, Maren (September 2010). "Pure relaxation on Mallorca" (PDF). Elle. Retrieved 20 July 2017.
  12. ^ "Puro Hotel, Mallorca, Balearic Islands: full review". www.telegraph.co.uk. Retrieved 20 July 2017.
  13. ^ "Visitors thrive on the pure energy that Palma emanates with its shopping, cafe culture, gastronomy and art" (PDF). The Peak Singapore: 13. April 2010. Retrieved 20 July 2017.
  14. ^ "From Ibiza to Croatia, European beach clubs: The Big Six". The Independent. 8 August 2014. Archived from the original on 2022-05-12. Retrieved 20 July 2017.
  15. ^ "Entrepreneur with fantastic reputation - Mats Wahlström" (PDF). Hello Magazine. May 2012.
  16. ^ "Palma: Beach club for the bohemians". Retrieved 20 July 2017.
  17. ^ Brandon, Julia (November 2011). "Chic in the city" (PDF). Fraser: 51. Retrieved 20 July 2017.
  18. ^ "Seven Heaven" (PDF). EasyJet Traveller. August 2014. Retrieved 20 July 2017.
  19. ^ a b "Luxury beach club brand Purobeach set to open second location in Dubai". 11 October 2015. Retrieved 20 July 2017.
  20. ^ "El Club mas exclusivo de Barcelona" (PDF). Interviú: 65. April 2015.
  21. ^ "Puro Hotel and Beach future without Mats Wahlström". Mallorca Magazin (in German). 5 February 2014. Retrieved 20 July 2017.
  22. ^ "Spirit of the Nomad". Above Magazine: 15. December 2016. Retrieved 20 July 2017.
  23. ^ "Ursula Karven and Mats Wahlström: Love-Off is final". 16 February 2016. Retrieved 20 July 2017.
  24. ^ "Engagement Broke!". GALA (in German). 16 February 2016. Retrieved 20 July 2017.
  25. ^ "Ein Porsche und viel Geld - Streit mit dem Ex". 8 April 2017. Retrieved 20 July 2017.
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