Palringo

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Palringo
Palringo Logo.png
Developer(s) Palringo Limited
Initial release 2006
Stable release

iOS: 6.8.3 28 May 2014; 2 months ago (2014-05-28);

Android: 5.12.3 19 May 2014; 3 months ago (2014-05-19)
Development status Active
Operating system iOS, Android
Type Social networking service
License Freemium
Website www.palringo.com

Palringo Group Messenger is an app for iOS and Android that supports multiple instant messaging clients.[1][2] The platform allows users to drop images and voice recordings into conversations and to form large groups based on common interest.[3][4] Launched in 2006 by UK tech firm Palringo Limited, Palringo has 28 million users worldwide and offers a range of games along with more than 350,000 groups, some of which have up to 2,000 members.[5] Headquartered in London, Palringo Limited generates annual revenues of $15–20 million and has offices in Newcastle, Ipswich and Gothenburg.[5][6][7]

Functionality[edit]

Palringo offers instant messaging with image and video features; a push-to-talk feature that allows mobiles to be used like walkie-talkies; picture messaging between handsets and a group function allowing for the participation of large numbers of individuals per group.[3][8][9]

Palringo Local[edit]

In October 2008, Palringo Limited introduced Palringo Local, a location function that used a proprietary algorithm to pick up cell site locations, wi-fi access points and other identifying signals.[8] In September 2011, Palringo Local was updated with geotagging, allowing groups to be tagged with a location and then viewed on a map to let users search for groups in their locality that suit their interests.[10]

Palringo Enterprise[edit]

In 2010, Palringo Limited launched Palringo Enterprise, a service offering companies private group communication networks not visible to public users.[9] Notable corporate clients include global software company Smartlogic, which selected Palringo Enterprise in December 2010 to support collaboration of dispersed team members, and global tech firm 3M, which picked the service to facilitate communication among its 400-strong UK sales teams.[3][11] The work with 3M included the integration of the platform with 3M’s customer relations management system, and used the geotagging capability to allow for the creation of specific groups around customers and business units by location.[12]

Origins[edit]

One of a growing number of emerging tech companies in the North East of England, Palringo Limited was founded in 2006 by Martin Rosinski, an electronics graduate from Newcastle University.[4] The app was launched as the iPhone’s first multi-network IM client, enabling text, images and audio to be sent between users before the iPhone’s built-in text app had MMS capability.[10]

Expansion[edit]

In 2011, Palringo mobile application was preloaded onto the Alcatel OneTouch 890, Samsung Star Nano 3G and Vodafone 555 Blue smartphones. Palringo Limited also partnered with Cellon to pre-install the application onto its handsets.[13][14]

In August 2012, Palringo Limited began a shift away from the B2B market towards the gaming community, with groups forming exclusively around specific games.[2][15] In May 2014, Palringo Limited acquired Swedish games developer Free Lunch Design (FLD) with a view to integrating Palringo’s instant messaging technology into community-orientated games.[16]

Operations in the Middle East[edit]

65 per cent of Palringo’s 25 million active users are in the Middle East, accounting for 85 per cent of its revenues.[17] In 2013, the company launched a charitable initiative, targeted at users in the Gulf during the month of Ramadan, which enabled group members to donate via a virtual currency. The venture raised US$230,000 for the Syrian and Palestinian operations of regional charities Islamic Relief and Charity Right.[18]

References[edit]

  1. ^ Burgess, Brian (10 February 2011). "IM All Your Friends On Every Network With Palringo". AppAdvice. AppAdvice. Retrieved 5 March 2014. 
  2. ^ a b Arnroth, Thomas (5 May 2014). "Svensk spelstudio i brittiskt uppköp" [Swedish game studio in British takeover]. IDG (in Swedish). Retrieved 5 March 2014. 
  3. ^ a b c "Smartlogic picks Palringo's Enterprise IM Platform". Telecompaper. 14 December 2010. Retrieved 5 March 2014. 
  4. ^ a b Reidy, Tess (12 January 2014). "Newcastle's leading tech startups". Guardian. Retrieved 5 March 2014. 
  5. ^ a b Gibson, Robert (2 May 2014). "Hundreds turn out to celebrate the IT sector at Dynamo 14". The Journal. Retrieved 5 March 2014. 
  6. ^ "Palringo buys Swedish games developer". Insider Media. 2 May 2014. Retrieved 5 March 2014. 
  7. ^ "Palringo Messaging Platform has global ambitions". The Journal. 9 June 2011. Retrieved 5 March 2014. 
  8. ^ a b Dennis, Tony (23 October 2008). "Palringo offers free friend finding facility". The Inquirer. Retrieved 5 March 2014. 
  9. ^ a b "Tapping into the growing interest in group messaging". The Journal. 13 October 2010. Retrieved 5 March 2014. 
  10. ^ a b Kumparak, Greg (7 September 2011). "Palringo Dives Into Location-Based Chat And Brings Their 11 Million Users Along For The Ride". TechCrunch. Retrieved 5 March 2014. 
  11. ^ "Global giant in deal with Cramlington firm Palringo". The Journal. 2 June 2011. Retrieved 5 March 2014. 
  12. ^ "3M selects Palringo's Enterprise Messaging Platform". TMCnet.com. 11 May 2011. Retrieved 5 March 2014. 
  13. ^ "Samsung unveils Star Nano 3G phone in India". knowyourmobile.in. 17 March 2011. Retrieved 5 March 2014. 
  14. ^ Makwana, Samir (15 September 2011). "Handset Review: Vodafone 555 Blue". The Mobile Indian. Retrieved 5 March 2014. 
  15. ^ Green, Tim (7 May 2014). "The Big ME Interview: Tim Rea, of Palringo, on becoming 'the world's leading games publisher". Mobile Entertainment. Retrieved 5 March 2014. 
  16. ^ Keighley, Tom (30 April 2014). "Cramlington instant messaging creators acquire Swedish game developers". Bdaily. Retrieved 5 March 2014. 
  17. ^ Hamid, Triska (19 October 2013). "Gitex Technology Week kicks off with UAE e-government in a starring role". The National. Retrieved 5 March 2014. 
  18. ^ Sahoo, Sananda (12 September 2013). "Palringo: connecting with a cause". The National. Retrieved 5 March 2014.