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Poonam Soni

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Poonam Soni
Born
Delhi, India
NationalityIndian
Occupation(s)Founder and Principal Designer at Poonam Soni Signature Line Pvt Ltd

Poonam Soni is an Indian jewellery designer based in Mumbai.

Soni has been making designer and bespoke jewelry since 1989.[1] Her first boutique was opened by Juhi Chawla in 1992; the same year she turned down an offer to produce jewelry for Harrods.[2]

Soni has since showcased her jewelry for Louis Vuitton Moet Hennessy in Paris as well as for Prince Albert II of Monte Carlo.[3] Her craftwork has been praised by Michael Kors.[4]

The eldest among three children of an officer in the Indian army, she lived in Delhi with her grandparents and was educated there. Soni graduated from Delhi University as a gold medalist.[5] She married at the age of 18 and shifted to Mumbai where she started her career in jewelry after the birth of her two daughters – Kriti and Esha

In 2006, the LVMH Moet Hennessy group invited Soni to showcase at the opening of the Incredible India show in Paris.[6] In 2009, her 'Monochromes' collection was listed as a Global Trend 2009 in the Italian Forecast book.[7]

In 2010 she designed a piece of jewelry called Itai Doshin in an exclusive auction by Eco Art, which was supported by Prince Albert II of Monaco.[8][9][10]

In 2011 Poonam Soni was invited by Eco Art supported by Prince Albert II to take part in a global parade with 32 select designers worldwide. The falcon brooch created by Soni was sold in an auction at Abu Dhabi by Lord Mark Poltimore of Sotheby’s during the Grand Prix Finale under the patronage of Sheikh Nahayan Mabarak Al-Nahayan.[11]

Platinum Guild approached Poonam Soni to change the face of Platinum jewelry in India.[12]

Soni featured in the Book of Collectors of Fine Jewelry along with masters like Cartier, Bulgari, Chopard Rosenthal etc.[13][14]

Soni has collaborated with Gautam Singhania's wife Nawaz Modi Singhania to create a branded collection of jewelry with art. The jewelry incorporates colorful miniature paintings in bold cuffs and sautoirs.[15] She has also collaborated with artist Laxman Shresta .[16] Soni's Monochromes collection was featured in Italian Trends Forecast Book as a Global Trend 2009. They were also successfully auctioned in Delhi.[17]

Soni collaborated Terry Fox Foundation, and hosted a fashion show in February 2015 where she displayed her jewelry and auctioned some of her pieces to raise money for Tata Memorial Hospital's cancer treatment ward.[18]

References

  1. ^ "Poonam Soni's Glittering Collection Launch". Verve Magazine. 3 March 2016. Retrieved 29 November 2017.
  2. ^ "Poonam Soni s rebellious streak and belief in Buddhism". mid-day. Retrieved 29 November 2017.
  3. ^ "Poonam Soni's platinum designs - Times of India". The Times of India. Retrieved 29 November 2017.
  4. ^ "Poonam Soni's platinum designs - Times of India". The Times of India. Retrieved 29 November 2017.
  5. ^ "A Sparkling Toast | Latest News & Updates at Daily News & Analysis". dna. 28 February 2014. Retrieved 6 December 2017.
  6. ^ "Poonam Soni s rebellious streak and belief in Buddhism". mid-day. Retrieved 29 November 2017.
  7. ^ "Jewels of India". VOGUE India. 7 July 2010. Retrieved 29 November 2017.
  8. ^ "Poonam Soni s rebellious streak and belief in Buddhism". mid-day. Retrieved 29 November 2017.
  9. ^ "Jewels of India". VOGUE India. 7 July 2010. Retrieved 29 November 2017.
  10. ^ "Royal designs | Latest News & Updates at Daily News & Analysis". dna. 20 June 2010. Retrieved 29 November 2017.
  11. ^ Farida, Syeda (4 September 2010). "Jewellery goes arty". The Hindu. ISSN 0971-751X. Retrieved 29 November 2017.
  12. ^ Farida, Syeda (4 September 2010). "Jewellery goes arty". The Hindu. ISSN 0971-751X. Retrieved 29 November 2017.
  13. ^ "Poonam Soni's platinum designs - Times of India". The Times of India. Retrieved 29 November 2017.
  14. ^ "A Brand for the Global Fashion Aficionados - Poonam Soni". businesswireindia.com. Retrieved 29 November 2017.
  15. ^ "Poonam Soni's Glittering Collection Launch". Verve Magazine. 3 March 2016. Retrieved 29 November 2017.
  16. ^ "A Sparkling Toast | Latest News & Updates at Daily News & Analysis". dna. 1 March 2014. Retrieved 29 November 2017.
  17. ^ "Jewels of India". VOGUE India. 7 July 2010. Retrieved 29 November 2017.
  18. ^ "Poonam Soni s rebellious streak and belief in Buddhism". mid-day. Retrieved 29 November 2017.
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