RacoWireless

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Type Private
Industry Machine to Machine
Founded 2006 (2006)
Headquarters Cincinnati, United States
Area served North America, South America, Europe
Employees 120
Website www.racowireless.com

RacoWireless is a provider of wireless products and services focusing on the machine to machine (M2M) industry. The company delivers wireless data and provides a platform for companies to build and support wireless M2M applications.

History[edit]

RacoWireless was initially formed as a subsidiary of RACO Industries LLC in Cincinnati, Ohio. The parent organization RACO Industries was founded in 1988 by current CEO Rob Adams as a value-added reseller of barcoding hardware and data-collection services. The company also partnered with network carriers to provide vehicle-tracking solutions.

In 2005, the company shifted its focus towards data aggregation and began building a data aggregation platform. The following year, the company was approached by T-Mobile with the concept of becoming a data aggregator in the M2M space, and RacoWireless was officially founded in 2006.[1]

RacoWireless developed its Omega Management Suite as a web-based platform to provide customers with an M2M device management and monitoring system. The company worked with T-Mobile and their M2M solutions team, which was led by national director of M2M John Horn.[2] In 2011, RacoWireless announced that Horn had left T-Mobile to become President of RacoWireless.[3] As part of the move, RacoWireless signed a deal to become T-Mobile's preferred partner for new M2M business and operational support.[4]

In 2011, RacoWireless and T-Mobile partnered with Audi to offer Audi Connect – an in-car service that allows users access to news, weather, and fuel prices while turning the vehicle into a secure mobile Wi-Fi hotspot allowing passengers access to the Internet.[5]

In recent years, RacoWireless has formed partnerships with other international mobile network carriers including EE in the UK,[6] Rogers in Canada,[7] Sprint,[8] and Telefonica out of Spain and Latin America.[9]

In October 2012, Inverness Graham Investments, a private equity firm out of Philadelphia, announced a controlled recapitalization of RacoWireless.[10] In July 2013, RacoWireless announced the acquisition of Position Logic, a provider of B2B location based services with operations in North America, South America, Europe, Africa and the Middle East.[11]

Company[edit]

RacoWireless provides products and services for the machine-to-machine (M2M) world. Additionally, it offers the Omega Management Suite, an information tool that provides web-based M2M management, reporting, and alerting features; SIM activation, maintenance, and management; web-based billing solutions; consulting, carrier device certification, application hosting, and virtual LAN solutions.

RacoWireless services markets including: fleet management, asset tracking, healthcare, monitoring & control, and point-of-sale transaction processing. The Company has operations in 60 countries and employs 100 people in the US and Latin America.

New Technology[edit]

Working in partnership with T-Mobile, RacoWireless was the first M2M provider to launch embedded SIM. This technology has allowed GSM solutions to enter more restrictive verticals where temperature and vibration had previously kept earlier technologies out.

RacoWireless, partnered with EE and Giesecke & Devrient, recently introduced the first Multi-IMSI SIM to the market. Multi-IMSI technology allows a single SIM card to be assigned to multiple subscriptions and carriers.

Recognition[edit]

RacoWireless has been recognized for its products and services by the following organizations:

  • Stevie® Award from the American Business Awards as 2012's "Most Innovative Tech Company"[12]
  • Named "2012 Entrepreneurial Company of the Year" by Frost & Sullivan[13]
  • Omega Management Suite™ was selected as the overall winner in the "Impactful M2M Application or Solution" category at the 4G World 2012 Conference and Expo[14]
  • Awarded the Frost & Sullivan “2013 North American Award for New Product Innovation”[15]

References[edit]

  1. ^ Carrozzo, Mike, "The Disrupting Force", Connected World Magazine, May 2013
  2. ^ "Telematics Update interviews John Horn, national director for M2M at T-Mobile USA", Telematics Update, Jan 14, 2010
  3. ^ Rogerson,Steve, "John Horn switches from T-Mobile to Raco Wireless", M2M Now, May 17, 2011
  4. ^ Marek, Sue, "RACO Wireless to handle T-Mobile's M2M business", Fierce Wireless, May 13, 2011
  5. ^ Park, Will, "RACO and Audi partner to turn the A6, A7 and A8 into moving mobile hotspots", IntoMobile, October 12, 2011
  6. ^ Srivastava,Mandira, "Everything Everywhere Alliances with RacoWireless to Launch M2M Applications", M2M Evolution, October 13, 2011
  7. ^ "RacoWireless Announces M2M Solutions Agreement with Rogers Communications", The Wall Street Journal, April 18, 2013
  8. ^ "RACO Wireless Announces Service Agreement with Sprint", Yahoo Finance, February 26, 2013
  9. ^ "RACO Adds Sprint and Telefonica to its M2m Mangement Platform", CIO.com, February 26, 2013
  10. ^ "Inverness Graham Investments Announces a Controlled Recapitalization of RACO Wireless", Market Watch, October 9, 2012
  11. ^ Collins, Allison, "Raco Wireless Picks Up Position Logic", themiddlemarket.com: Mergers & Acquisitions, July 17, 2013
  12. ^ "Company / Organization Awards Category Stevie® Award Winners", Stevieawards.com, July 18, 2012
  13. ^ "RACO Wireless Named M2M Entrepreneurial Company of the Year by Frost & Sullivan", Reuters, February 7, 2012
  14. ^ "Best of 4G Awards Winners Announced at 4G World 2012", PR Newswire, October 29, 2012
  15. ^ "Frost & Sullivan Recognizes RacoWireless for Recent Enhancements to its Multi-carrier M2M Communications Suite", tmcnet.com, May 21, 2013