Ranker

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This article is about the web platform. For the military term, see Other ranks (UK). For the soil type, see Rankers.
Ranker
IndustryDigital Media
FoundedAugust 2009
FounderClark Benson
Headquarters
Los Angeles
,
United States
Number of employees
65
Websitewww.ranker.com

Ranker is a digital media company located in Los Angeles. The site features polls on entertainment, brands, sports and culture. Through May 2017, Ranker had over 45 million monthly unique visitors in the U.S. alone.[1]

History

Launched in August 2009, the site was founded by serial entrepreneur Clark Benson, whose idea to create Ranker spawned from culling through reviews on sites like Amazon, and with so many, it took too much time to go through them and reach a unanimous consensus of opinion.[2] Thus, Ranker’s crowdsourced polls and lists give definitive answers to burning questions across a variety of topics, including ranking the best cocktails, the best actor never to win an Emmy and America's favorite comfort food, to name a few.[3][4][5] As a result, Ranker has one of the largest databases of opinions with more than 250 million votes gathered on over one million items.

Ranker has hundreds of thousands of lists that reflect both an individual’s and a larger group’s consensus opinion. The site’s Ultimate List feature is determined by a combination of users ranking their version of a given topic, and then allowing individuals to vote positively or negatively on the rank of items on the list.[6][7] Ultimate Lists have been sourced in publications including Forbes, Motley Fool, and VentureBeat. Ranker’s popularity is primarily derived from its in-depth rankings within the entertainment world. Ranker is designed to collect individual user votes and track them across various lists[8]. Per the company's blog[9], this enables the company to assemble a taste graph for people who have voted on lists, as opposed to the sort of social graph[10] that sites like Facebook can assemble using their users' personal data. Ranker has also used their taste graph to perform Factor Analysis, a way of looking deeper into user voting trends (for example, the connections between movies that a certain group of people all tagged as "bad.")[11][12][4][5][13][14][15][16]

Benson’s previous site, eCrush, was sold to Hearst in 2006. Ranker’s board members include Draper Associates investor Joel Yarmon. Ranker has raised $7.5 million[17] in capital, including Benson’s initial stake. Investors include Draper Associates, Rincon Venture Partners, Lowercase Capital, Wavemaker, BullPen Capital and various angels, like Factual founder Gil Elbaz and Ryan Steelberg.[18]

In 2016, Ranker’s audience grew by more than 40 percent[19], cementing its status as one of the most engaged publishers on the web with impressive time-on-site numbers (15 percent of Ranker visitors vote on an average of 10 items per list).[20] With its use of its unique first party data, Ranker's continued traffic growth compares favorably with the upper echelon of publishers.[21]

Ranker Insights

In December 2016, Ranker launched its Ranker Insights platform. The service provides users a glimpse into the wide-ranging data Ranker has collected since its inception. That treasure-trove of consumer sentiment data has over 250 million votes collected to date on over 100,000 unique items, which in turn has generated a deep and precise interest graph. Users can browse correlation data across 1.1 million interests that connect celebrities, brands, food, and sports.[22] Ranker Insights provides clear data that goes beyond demographics to show what a target audience is most passionate about[23] and what they dislike.

On its main page[24], Insights is billed as to develop to provide data-driven audience insights, both at scale and in precise context.

As of May 2017, Ranker Insights has over 40 million unique correlations.

References

  1. ^ https://www.quantcast.com/ranker.com?qcLocale=en_US
  2. ^ "Under the radar, Ranker quietly builds a huge online footprint". The Drum. Retrieved 2017-06-01.
  3. ^ "The Top 10 Craft Beers, As Ranked By Actual Beer Drinkers". Maxim. Retrieved 2017-06-01.
  4. ^ a b "Ranking the Emmys! Best Host of All Time, Greatest Actor to Never Win and More". Extra. Retrieved 2017-06-01.
  5. ^ a b Flynn, Caitlin. "This Is America's Favorite Comfort Food". Retrieved 2017-06-01.
  6. ^ Copelan, Jeff (2016-09-07). "How Ranker Is Using Data to Reinvent the List". Huffington Post. Retrieved 2017-06-01.
  7. ^ "Ranker turns crowdsourced lists into big data - Digiday". Digiday. 2014-10-08. Retrieved 2017-06-01.
  8. ^ Copelan, Jeff (2016-09-07). "How Ranker Is Using Data to Reinvent the List". Huffington Post. Retrieved 2017-06-01.
  9. ^ "The Ranker Blog". The Ranker Blog. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  10. ^ "'Star Wars': America Divided on Which Character Is the Best". The Hollywood Reporter. Retrieved 2017-06-01.
  11. ^ "The top ten celebrities to have a beer drink ranked for National Beer Day". Cosmopolitan. Retrieved 2017-06-01.
  12. ^ "Happy National Beer Day! Which Celeb Would You Want to Drink With?". E! Online. Retrieved 2017-06-01.
  13. ^ "Ranking the Emmys! Best Host of All Time, Greatest Actor to Never Win and More". Extra. Retrieved 2017-06-01.
  14. ^ "The Top 10 Whiskeys On Earth, According To Whiskey Drinkers". UPROXX. 2017-04-17. Retrieved 2017-06-01.
  15. ^ "The top 10 fast food burgers in America". Business Insider. Retrieved 2017-06-01.
  16. ^ "Gary Oldman Voted Greatest Actor to Never Win an Oscar". The Hollywood Reporter. Retrieved 2017-06-01.
  17. ^ "Ranker | crunchbase". www.crunchbase.com. Retrieved 2017-06-01.
  18. ^ Dave, Paresh (2016-12-06). "Like Kanye West but hate Chipotle? Start-up Ranker helps brands tailor ads for you". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-06-01.
  19. ^ "Mob rule: Crowdsourced listmaker Ranker grows by 300% in 18 months". Pando. 2012-10-19. Retrieved 2017-06-01.
  20. ^ "Under the radar, Ranker quietly builds a huge online footprint". The Drum. Retrieved 2017-06-01.
  21. ^ "How Ranker uses visitors' votes to find readers on Facebook - Digiday". Digiday. 2017-04-25. Retrieved 2017-06-01.
  22. ^ http://www.eonline.com/news/710700/we-can-now-guess-your-favorite-celebs-based-on-your-halloween-candy-of-choice
  23. ^ http://www.hollywoodreporter.com/heat-vision/fate-furious-rock-vin-diesels-fans-differ-992641
  24. ^ https://insights.ranker.com/
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