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Share of throat

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Share of throat is a beverage industry term that refers to the proportion of the world's beverage consumption produced by a single company.[1][better source needed] The term was originally coined by Coca-Cola as "throat share",[2] in order to measure how much of the world's beverages were theirs, but is now more commonly referred to as share of throat.[3]

References

  1. ^ "A Way with Words | share of throat". www.waywordradio.org. Retrieved 2018-06-08.
  2. ^ "Taking the challenge". The Economist. 25 March 2010. Retrieved 2018-06-08.
  3. ^ Frankel, Todd. "A-B InBev innovation director speaks, uses term d'art "share of throat"". stltoday.com. Retrieved 2018-06-08.


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