Sigmar Berg
Sigmar Berg | |
|---|---|
 | |
| Born | 1975 |
| Employer(s) | Lovetuner, Inc. |
| Known for | Entrepreneur, Lovetuner Founder, Photographer, Artist and Designer |
| Title | CEO & Founder |
| Website | https://www.lovetuner.com |
Sigmar Berg (born 1975 in Austria) is an American entrepreneur, artist, photographer, and fashion designer best known for the Lovetuner, a mindfulness meditation tool that supposedly claims to bring personal healing to the user via the 528 hz frequency, also known as the love frequency. Berg is also the founder of +Beryll, a luxury accessory company that specializes in designer sunglasses and other lifestyle accessories.[1]
Biography
Early life, career
Berg was born in Austria.[2] Trained as an architect,[3] he worked in photography while in Europe, primarily shooting catalogs and commercial jobs. He also worked as a painter and fashion designer. Berg moved to Los Angeles in 2006 with his family while on hiatus from his work as an abstract artist. As a celebrated photographer, Berg’s exhibit entitled “Developed Views II” premiered at West Hollywood’s Ambrogi-Castanier Gallery in June 2008 and was featured in the Los Angeles Times.[4]
+Beryll
+Beryll was founded in 2006 in Los Angeles, California, after Berg began designing accessories in his Santa Monica studio.[2] He originally focused on hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots,[1] belts, hats, scarves, leather vests, and other accessories.[5] Sigmar is "largely influenced by his European roots", and in particular the architectural style of Bauhaus.[5] His products tend to be unisex, also incorporating styles of Southern California.[5] The +Beryll brand was founded on the concept of fashion mindfulness. His brand supports the use of locally sourced materials and artisans.
The company has a flagship store in Santa Monica, California, with products sold at over 500 stores[5] such as Barney's, Henri Bendel, Maxfield, and Fred Segal.[1] Berg's designs have been worn by celebrities like Angelina Jolie,[1] Robert De Niro, Kim Basinger, Nicolas Cage and others.[6] His sunglasses have been worn by Sarah Jessica Parker, Anna Pacquin,[5] and Sharon Stone.[7]
Lovetuner
In 2014, Berg launched Lovetuner in Malibu, California. Lovetuner is a mindfulness meditation instrument, a small flute, calibrated to 528 hz.[8] The Lovetuner is a stylish necklace worn close to your heart, combining a profound breathing exercise with 528 hz, supposedly known as the love frequency,[9] for attunement and alignment of the human body. Certain researchers claim that the positive effects of 528 hz sound frequencies on the brain reduce anxiety and promote wellness.[10] Berg created the Lovetuner with the intention of bringing wellness and healing to all peoples around the globe.
The Lovetuner has been endorsed by well-known author and alternative-medicine advocate, Deepak Chopra,[11] as well as other advocates of mind-body medicine, including Marla Maples and film maker Barnet Bain. In May 2020, actress Denise Richards declared the Lovetuner as "something she can't live without."[12] In April, 2021, Buzzfeed cited Lovetuner as its #1 pick for anxiety relief.[13]
The Lovetuner Foundation
Thanks to the commercial success of Lovetuner, Berg established the Lovetuner Foundation,[14] a nonprofit organization that claims to promote wellness and healing. The Foundation has a three-pronged focus: to bring the Lovetuner product to schools as a tool to help students and teachers overcome stress and anxiety; to assist in the relief of PTSD and suicide prevention within the Veterans' community; and to sponsor retreats for underprivileged children, aimed at overcoming trauma, building unity, and promoting healing.
Personal life
Berg lives in Malibu, California, USA.[15]
References
- ^ a b c d Wilson, Stevie (February 10, 2010). "Celeb Style Spotting: New +Beryll Crystal Sunglasses Are a Celeb FAVE!!". L.A. Story. Retrieved 2013-03-12.
- ^ a b Farabee, Mindy (June 5, 2008). "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective". Los Angeles Times. Retrieved 2013-03-12.
- ^ Harding, Jack (July 7, 2012). "Beryll". Oh Wow You Wore That. Archived from the original on December 3, 2013. Retrieved 2013-03-12.
- ^ "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective". Los Angeles Times. 2008-06-05.
{{cite web}}: CS1 maint: url-status (link) - ^ a b c d e Loftus, Karen (February 27, 2012). "Beryll: Bauhaus Influenced Sunglasses". Societe Perrier. Retrieved 2013-03-12.
- ^ "+Beryll Opens First Flagship Store". Luxe In A City: Curated Luxury. Retrieved 2013-03-12.
- ^ "Veronica's Vacation Gear: Beryll's Kelly Sunglasses". TravelExpert.com. Retrieved 2013-03-12.
- ^ Dr. Leonard Horowitz, "The 528 Hz Frequency," https://www.youtube.com/watch?v=0nO48UIzLk8
- ^ "528 Hz Tuning: The Complete Guide". MindVibrations.
{{cite web}}: CS1 maint: url-status (link) - ^ Babayi Daylari, T.; Riazi, G. H.; Pooyan, Sh.; Fathi, E.; Hedayati Katouli, F. (February 2019). "Influence of various intensities of 528 Hz sound-wave in production of testosterone in rat's brain and analysis of behavioral changes". Genes & Genomics. 41 (2): 201–211. doi:10.1007/s13258-018-0753-6. ISSN 1976-9571. PMID 30414050. S2CID 53240587.
- ^ "Deepak Chopra introduces the Lovetuner". YouTube.
- ^ "Denise Richards Said She Can't Live Without The Lovetuner Whistle". Pulse Nigeria. 2020-05-20.
{{cite web}}: CS1 maint: url-status (link) - ^ Mower, Mallory (April 4, 2021). "34 Products That May Help Give Anxious People A Sigh Of Relief". Buzzfeed. Retrieved 10 August 2021.
- ^ Lovetuner. "Lovetuner Inspiring a Global Community to Come Together in Harmony". www.prnewswire.com.
{{cite web}}: CS1 maint: url-status (link) - ^ "Sigmar Berg: creating classic designs for Beryll". Austrian Consulate General. May–June 2007. Retrieved 2013-04-26.
