Snyder's of Hanover

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Snyder's of Hanover, Inc.
Type Subsidiary
Industry Snack food
Founded 1909
Founder(s) Harry V. Warehime
Headquarters Hanover, Pennsylvania, United States
Key people Chairman: Michael Warehime
President and CEO: Carl Lee
[1]
Products See products section
Revenue US $652 Million
Parent Snyder's-Lance
Website Snyders Of Hanover

Snyder's of Hanover is a bakery and snack food distribution company based in Hanover, Pennsylvania, specializing in pretzels. Snyder's of Hanover is the #1 pretzel company in the United States (surpassing even Frito Lay), and also the global leader in pretzel sales. Snyder's of Hanover is the #2 salty snack foods company overall.[1] Its products are sold throughout the United States, Canada, many European nations, Asia, and in the Middle East.[2] The bakery offers 25 varieties of traditional pretzels and in addition, pretzel pieces, pretzel sandwiches, chocolate-coated pretzels, organic and gluten-free pretzels, potato chips, and other snack foods.[3]

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[edit] Corporate history

Snyder's of Hanover traces its roots to two different companies. In 1909, Harry V. Warehime founded the Hanover Pretzel Company, which later became Hanover Foods Corporation, and in 1923, Helen and William Snyder founded a separate pretzel bakery and distributor. The companies came together in the early 1960s, when Hanover purchased Snyder's and rechristened the division Snyder's of Hanover. After entering multiple other snack markets during the 1960s and 1970s, Snyder's eventually returned to its original focus of pretzels and potato chips. In 1981, Hanover spun off Snyder's, which became an independent company.[4]

In December 2007, Snyder's of Hanover acquired Jays Foods of Chicago, Illinois after they declared bankruptcy. Snyder's plans to continue making and distributing Jay's full line of snacks throughout the midwest market.[citation needed]

On October 21, 2009 it was announced that, pending FTC approval, UTZ Quality Foods, Inc. would be acquired by local competitor Snyder's of Hanover.[5] If the deal had gone through, no jobs would have been expected to be lost and Utz CEO Mike Rice would have joined Snyder's Board of Directors.[6] On November 5, 2009, it was reported that the companies will no longer be merging.[7]

[edit] Merger With Lance, Inc.

On July 22, 2010, it was announced that Snyder's of Hanover would be merging with Lance Inc. to create one of the largest snack food companies in the nation.[8] The merged company became Snyder's-Lance.

[edit] Products

A store display of Snyder's pretzels, including (clockwise from top) Butter Snaps (a cracker with rectangular pretzel mesh shape), plain Pretzel Snaps, Rod pretzels, dark "Homestyle" pretzels, and Honey Wheat Sticks.

Snyder's Of Hanover offers a broad array of pretzels and some other snack food products. The company claims that all pretzel recipes descend from Snyder's original Hanover Olde Tyme Pretzel recipe. Representative pretzel products include minis, sourdough hards, premium stick pretzels, flavored pretzel pieces, chocolate coated, and organic pretzel sticks. Snyder's also offers EatSmart Naturals, which includes veggie crisps, veggie sticks, soy crisps, cheese curls, sunflower chips, tortilla chips, salsas and dips. It also offers peanut butter and cheddar cheese-filled pretzel sandwiches. Snyder's recently introduced a GFCO-certified gluten-free pretzel stick.

[edit] References

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