T-commerce

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Gene93k (talk | contribs) at 17:29, 18 July 2015 (Wikipedia:Articles for deletion/T-commerce closed as withdrawn). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

T-Commerce is a term describing trade via a (smart) digital TV-set which - besides its main functionality - acts as a marketing channel enabling bidirectional communication[1] enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce.

An alternative reading of t-Commerce expands the "t" to tablet[2] which would then belong to the realm of mobile commerce.

See also

References

  1. ^ http://lexicon.ft.com/Term?term=t_commerce
  2. ^ http://www.webopedia.com/TERM/T/tablet_ecommerce.html


Stub icon

This trade-related article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=T-commerce&oldid=672018499"