T3 (company)
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| Company type | Private |
|---|---|
| Industry | Advertising |
| Founded | Austin, Texas (1989) |
| Headquarters | Austin, Texas |
Key people | Gay Gaddis, CEO Christian Barnard, COO |
Number of employees | 160 |
| Website | www.t-3.com |
T3 is an independent advertising agency headquartered in Austin, Texas and offices in New York City, Atlanta, and San Francisco. The agency, which focuses on building useful brands, was founded in 1989 by CEO Gay Gaddis. T3 is one of the largest independent agencies owned by a woman in the United States, with capitalized billings over $230 million.[1](registration required) [2][self-published source?][third-party source needed]
Clients
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T3's clients include Allstate and UPS.
Work and awards
T3 ranks among AdWeek's Top 100 Agencies[when?][citation needed] and Advertising Age's 2006 Top 100 U.S. Marketing Services Agencies lists.[1]
T3 has experience in both traditional and digital media across various verticals: Automotive, consumer goods, financial, government, healthcare, non-profit, retail, service, technology and travel.[not specific enough to verify] Within the digital realm, T3 offers analytics, application development, mobile, online advertising, web architecture and development, video, social and email.[citation needed] T3 created Coca-Cola Freestyle's first mobile app, PUSH! + Play for the iPhone and Android.[citation needed]
Noteworthy work includes Wall Street Journal's "Every Journey Needs a Journal" site,[3][4] JCPenney's desktop application, JCPToday,[5] Dell's Virtual Office,[6] and Marriott's Plug-In Site.[7]
August 2011: CEO, Gay Gaddis was named one of the Top 10 Hottest Digital Marketers by iMedia.[8]
Leadership
Chief Executive Officer: Ben Gaddis
Chief Operating Officer: Christian Barnard
SVP, Chief Creative Officer: Jay Suhr
Family-friendly policies
"T3 and Under" is the agency's in-house childcare program that allows new parents to bring their babies to work until they are nine months old. T3's family-friendly workplace programs have been recognized by the White House,[citation needed] The Today Show,[citation needed] The New York Times,[citation needed] Fortune Small Business[2][self-published source?][third-party source needed] and Good Morning America.[9]
See also
References
- ^ a b Advertising Age http://adage.com/datacenter/datapopup.php?article_id=116375
- ^ a b Fortune Small Business http://money.cnn.com/magazines/fsb/fsb_archive/2006/05/01/8376224/index.htm
- ^ Webpicks http://www.commarts.com/web-sites/journey-needs-journal.html
- ^ Creative Showcase http://www.imediaconnection.com/content/14265.asp)
- ^ JCPday http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003599526)
- ^ WebAwards http://www.webaward.org/winner.asp?eid=8279)
- ^ The future of Guest Room Technology http://www.hotelnewsresource.com/article26918.html
- ^ http://www.imediaconnection.com/content/29814.asp
- ^ Good Morning America https://abcnews.go.com/GMA/LifeStages/story?id=3602802&page=1
