The Aladdin Company

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The Aladdin Company
Former type Kit houses
Fate Rebooted in 2014
Founded 1906
Defunct 1987
Headquarters Bay City, Michigan and now, Georgetown, Texas
Key people W. J. Sovereign, O. E. Sovereign & Charles Munro
Products Houses, Garages, Various Buildings
Revenue $5,400,000 (1950)
Website

www.TheAladdinCompany.com

Phone - 512-672-8722

The Aladdin Company was a pioneer in the pre-cut, mail order home industry. Its primary competitors were Montgomery Ward and Sears, Roebuck and Company in the US and Eaton's in Canada. Two other kit home manufacturers, Lewis and Sterling, were also based in Bay City. Aladdin began operations in 1906 and ceased operations in 1987. In 2014 the rights to the company name and logo were acquired by Charles Munro.

History[edit]

Advertisement for knocked down kits for houses, in Popular Mechanics, May 1908.
1915 magazine ad

Origins[edit]

Aladdin was founded by two brothers, W. J. Sovereign and O. E. Sovereign in Bay City, Michigan after W. J. observed the success of the Brooks Boat Mfg. Co. in selling knock-down boats. The company began by selling boat houses, garages and summer cottages.

Almost immediately the company was also involved in the Canadian market, and eventually opened a branch office in the prestigious Canadian Pacific Building in Toronto, and several other regional offices in Canada.[1]

Boom years[edit]

Aladdin quickly expanded to become one of largest mail-order house companies. By 1915 sales surpassed $1 million. In 1918 Aladdin alone accounted for 2.37 percent of all housing starts in the United States, around 1,800 homes. The company's greatest success came from sales to industries which constructed company towns around new plants, mines and mills. The town of Hopewell, Virginia was largely developed by the DuPont Company using Aladdin homes. In 1917 Aladdin shipped 252 houses to Birmingham, England for the Austin Motor Company who built Austin Village to house workers for munitions, tank and aircraft manufacture during World War I.

Decline[edit]

Aladdin's output fell below 1000 homes in 1928 on the eve of the Great Depression, and never recovered. It exited the Canadian market in 1952.[1] The company continued to produce catalogues, and maintained sales of a few hundred homes per year through the 1960s. During the 1970s sales fell further and by 1982 the company ceased manufacturing. The company ceased all operations in 1987.

A 21st Century Reboot[edit]

In March of 2014, The Aladdin Company was re-launched via the web. Charles W. Munro filed the trademark, incorporated it as an LLC, and took ownership of the company. Today's designs feature the same historic exteriors, but completely modern interiors.

Contributions[edit]

The Aladdin Company, along with other catalogue-home businesses played a key role in providing affordable housing to Americans in the period between the turn of the twentieth century and World War II. It also made key advancements in the prefabrication of housing which would enable the post-war housing boom. Finally, it helped to propagate preferences across the U.S. and Canada for common architectural styles such as the Craftsman, Bungalow, Four-Square and Cape Cod homes.

See also[edit]

References[edit]

Notes
  1. ^ a b (Henry 2009)
Sources
  • Henry, Les (October 22, 2009). "Mail-order Houses". Canadian Museum of Civilization. Retrieved October 2013. 
  • Schweitzer, Robert; Davis, Michael W. R. (1990). America's Favorite Homes: Mail Order Catalogues as a Guide to Popular Early 20th Century Houses. 
  • Roth, Ronica Built in a Day: Capturing the Era of Catalog Architecture, Humanities, Sept/Oct 1998 pp 26–31.
  • Munro, Charles: May 30,2014 - Sold By The Golden Rule.

External links[edit]