The CAP Code
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The 11th edition of the CAP Code came into force in March 2003.
The CAP Code is administered by the Advertising Standards Authority (ASA).
The ASA announced on 1st September 2010 that version 12 of the CAP Cpde was to be released. This version was released because the digital remit of the ASA was to be extended to cover online marketing communications, for example banner advertising, popup windows, pay-per-click campaigns, social media and online video.
Website owners were given a 6 month period of grace to ensure that their websites and online marketing comply with the new CAP Code rules. The rules came into full force on 1 March 2011.[1] The British Code of Advertising, Direct Marketing and Sales Promotion (the CAP Code)</ref>
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- ^ Mitchell, Steve. "The CAP Code Guide". http://www.capcode.co.uk. Retrieved 1st May 2011.
