Visit Florida
VISIT FLORIDA is the DBA name for the Florida Tourism Industry Marketing Corporation (FTIMC), the business arm of the Florida Commission on Tourism.
The Commission is a private/public marketing partnership, designed to increase Florida's tourism industry, and was established on June 19, 1996 when Governor Lawton Chiles signed a bill that dissolved the Florida Department of Commerce and turned its tourism functions over to the Commission.
The Commission consists of the Governor, one member each from the Florida Senate and the Florida House of Representatives and representatives from the various sectors of the state's tourism industry.
[edit] Operations
VISIT FLORIDA is mandated by the State to match public funding, dollar-for-dollar, with private funds. These private funds come from several sources, including direct investment by its industry Partners, Strategic Alliance Partners, cooperative advertising ventures, promotional media equivalency and merchandising of VISIT FLORIDA branded products. Currently, each public dollar is matched by about $2.50 in private contributions.
VISIT FLORIDA operates the state’s five Official Florida Welcome Centers at I-10 (Pensacola), US 231 (Campbellton), Capitol (Tallahassee), I-75 (Jennings) and I-95 (Yulee).
VISIT FLORIDA teamed up with Southwest Airlines for a fall 2008 marketing campaign. The agency and airline each contributed $1 million dollars towards the media ad campaign, which focused on visiting Florida by air travel at low rates offered by Southwest. [1]
[edit] References
- ^ Garcia, Jason (2008-08-08). ""Visit Florida, Southwest Airlines join forces for marketing campaign"". Orlando Sentinel. http://www.orlandosentinel.com/business/orl-southwest0808aug08,0,2372043.story. Retrieved 2008-08-08.
They don't really hire minorities and the ones they do suddenly leave.
