Contributions fell under two main categories, companies and concepts. The former offered financial and business analysis on individual corporations, whereas the latter examined trends in broader economic issues. In addition to being an information resource for the public, the site's financial analysis has also been cited in mainstream business publications such as the Wall Street Journal.
As of November 2008, the site covered over 1800 companies and over 180 economic issues, and had around 1400 contributors. Wikinvest also provided a syndication service for financial bloggers, the Wikinvest Wire. The site's WikiCharts feature allowed financial charts to be annotated as well as embedded in other websites.
In May 2012, Wikinvest announced that it would be a portfolio tracking and investment adviser referral service with a new name, SigFig. SigFig is free, similar to Wikinvest. As of 2 June 2012, Wikinvest had 400,000 users. Parker Conrad and Michael Sha said that Wikinvest would eventually be phased out.
- Hogan, Mike (2 June 2012). "A Take-Charge Portfolio Manager". barrons.com. Wall Street Journal. Retrieved 2 September 2014.
- Wal-Mart Will Use Show To Test New Casual Lines, The Wall Street Journal, July 9, 2008
- SXSW Web Awards Winners
- Griffith, Erin (1 May 2012). "Wikinvest Pivots to SigFig, a Comparison Site for Investments". Pando Daily. Retrieved 2 September 2014.