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'''Michelle L. Segar''' is an American motivation scientist, writer, and speaker known for her research in creating sustainable motivation for exercise and other [[self-care]] behaviors at the [[University of Michigan]].<ref>{{cite web|title=SHARP Leadership {{!}} U-M School of Kinesiology|url=http://kines.umich.edu/research/sharp/leadership|publisher=University of Michigan|accessdate=7 February 2013}}</ref> Her work integrates ideas from [[marketing]], [[positive psychology]], and [[behavioral economics]] to understand and leverage the unconscious influences on the daily decision making that underlie sustained [[health]], [[fitness]], and [[well-being]].
'''Michelle L. Segar''' is an American motivation scientist, writer, and speaker known for her research in creating sustainable motivation for exercise and other [[self-care]] behaviors at the [[University of Michigan]].<ref>{{cite web|title=SHARP Leadership {{!}} U-M School of Kinesiology|url=http://kines.umich.edu/research/sharp/leadership|publisher=University of Michigan|accessdate=7 February 2013}}</ref> Her work integrates ideas from [[marketing]], [[positive psychology]], and [[behavioral economics]] to understand and leverage the unconscious influences on the daily decision making that underlie sustained [[health]], [[Physical fitness|fitness]], and [[well-being]].


==Biography==
==Biography==
Michelle Segar received her undergraduate degree from the [[University of Michigan]]’s Residential College, studying how [[socialization]] and culture influence attitudes, motivation, and behavior. Between her undergraduate and graduate education she worked for the 25th [[Olympic Committee]] in [[Barcelona]], [[Spain]] where she also ran with the Olympic Torch.
Michelle Segar received her undergraduate degree from the [[University of Michigan]]’s Residential College, studying how [[socialization]] and culture influence attitudes, motivation, and behavior. Between her undergraduate and graduate education she worked for the 25th [[Olympic Committee]] in [[Barcelona]], [[Spain]] where she also ran with the Olympic Torch.
After Segar received master’s degrees in [[Kinesiology]] and in Health Behavior-Health Education, she studied for and was awarded a doctorate in [[Psychology]] at the [[University of Michigan]]. Her dissertation about understanding how exercise goals undermine or promote sustainable participation was selected as the Outstanding Dissertation by the Society of [[Behavioral Medicine]].<ref>{{cite web|title=Past Award Recipients {{!}} Society of Behavioral Medicine (SBM)|url=http://www.sbm.org/about/awards/recipients|accessdate=7 February 2013}}</ref> Segar now publishes her work in scientific journals and translates research into recommendations for use by fitness, health care, and health promotion organizations and practitioners.<ref>{{cite journal|last=Segar|first=M. L.|coauthors=Updegraff, J., Zikmund-Fisher, B., Richardson, C|title=Physical activity advertisements that feature daily well-being improve autonomy and body image in overweight women but not men.|journal=Journal of Obesity|date=19|year=2012|month=June|url=http://www.hindawi.com/journals/jobes/2012/354721/|accessdate=7 February 2013}}</ref><ref>{{cite journal|last=Segar|first=M. L.|coauthors=Spruijt-Metz, D., Nolen-Hoeksema, S.|title=Go figure? Body-shaping motives are associated with decreased physical activity participation among midlife women.|journal=Sex Roles|year=2006|volume=55|issue=3|pages=175–187|url=http://michellesegar.com/press/GO_FIGURE_SEGAR_2006.pdf|accessdate=7 February 2013}}</ref><ref>{{cite web|last=Lazare|first=Jaimie|title=Rebranding Exercise|url=http://www.agingwellmag.com/archive/050712p10.shtml|publisher=Aging Well Magazine|accessdate=7 February 2013}}</ref> She lives in Ann Arbor with her husband and son.
After Segar received master’s degrees in [[Kinesiology]] and in Health Behavior-Health Education, she studied for and was awarded a doctorate in [[Psychology]] at the [[University of Michigan]]. Her dissertation about understanding how exercise goals undermine or promote sustainable participation was selected as the Outstanding Dissertation by the Society of [[Behavioral Medicine]].<ref>{{cite web|title=Past Award Recipients {{!}} Society of Behavioral Medicine (SBM)|url=http://www.sbm.org/about/awards/recipients|accessdate=7 February 2013}}</ref> Segar now publishes her work in scientific journals and translates research into recommendations for use by fitness, health care, and health promotion organizations and practitioners.<ref name="hindawi">{{cite journal|last=Segar|first=M. L.|coauthors=Updegraff, J., Zikmund-Fisher, B., Richardson, C|title=Physical activity advertisements that feature daily well-being improve autonomy and body image in overweight women but not men.|journal=Journal of Obesity|date=19 June 2012|url=http://www.hindawi.com/journals/jobes/2012/354721/|accessdate=7 February 2013}}</ref><ref>{{cite journal|last=Segar|first=M. L.|coauthors=Spruijt-Metz, D., Nolen-Hoeksema, S.|title=Go figure? Body-shaping motives are associated with decreased physical activity participation among midlife women.|journal=Sex Roles|year=2006|volume=55|issue=3|pages=175–187|url=http://michellesegar.com/press/GO_FIGURE_SEGAR_2006.pdf|accessdate=7 February 2013}}</ref><ref>{{cite web|last=Lazare|first=Jaimie|title=Rebranding Exercise|url=http://www.agingwellmag.com/archive/050712p10.shtml|publisher=Aging Well Magazine|accessdate=7 February 2013}}</ref> She lives in Ann Arbor with her husband and son.


==Research==
==Research==
Segar was the first researcher to recommend that exercise should be rebranded (away from medicine and health) as a vehicle to foster daily energy, well-being, and success.<ref>{{cite journal|last=Segar|first=M. L.|coauthors=Eccles, J. S., Richardson, C.|title=Rebranding exercise: closing the gap between values and behavior|journal=. International Journal of Behavioral Nutrition and Physical Activity|year=2011|volume=94|issue=8|url=6. http://www.ijbnpa.org/content/pdf/1479-5868-8-94.pdf|accessdate=7 February 2013}}</ref><ref>{{cite news|last=Brody|first=Jane|title=To Keep Moving, Look Beyond the Physical|url=http://www.nytimes.com/2010/03/09/health/09brod.html?_r=1&|accessdate=7 February 2013|newspaper=The New York Times|date=March 8, 2010}}</ref> Her work indicates that when motivation is linked to distant, clinical, and/or abstract goals, health behaviors are not compelling enough to trump the other daily goals and priorities with which they constantly compete.<ref>{{cite journal|last=Segar|first=M. L.|coauthors=Eccles, J. S., Richardson, C.|title=Type of physical activity goal influences participation in healthy midlife women|journal=Women’s Health Issues|year=2008|volume=18|issue=4|pages=281–291|url=8. http://michellesegar.com/press/GoalsInfluenceParticipation2008.pdf|accessdate=7 February 2013}}</ref> Segar's research suggests that marketing and branding health behaviors for their instantaneous payoffs will better result in sustained motivation and behavior.<ref>{{cite journal|last=Segar|first=M. L.|coauthors=Updegraff, J., Zikmund-Fisher, B., Richardson, C|title=Physical activity advertisements that feature daily well-being improve autonomy and body image in overweight women but not men.|journal=Journal of Obesity|date=19|year=2012|month=June|url=http://www.hindawi.com/journals/jobes/2012/354721/|accessdate=7 February 2013}}</ref><ref>{{cite journal|last=Segar|first=M. L.|coauthors=Eccles, J. S., Richardson, C.|title=Rebranding exercise: closing the gap between values and behavior|journal=. International Journal of Behavioral Nutrition and Physical Activity|year=2011|volume=94|issue=8|url=6. http://www.ijbnpa.org/content/pdf/1479-5868-8-94.pdf|accessdate=7 February 2013}}</ref><ref>{{cite web|last=Segar|first=Michelle|title=Interview With an Expert Who Studies Women and Exercise: Dr. Michelle Segar|url=http://www.womenshealth.gov/news/spotlight/2011/12.cfm|publisher=WomensHealth.gov|accessdate=7 February 2013}}</ref> These recommendations to improve public health were picked up by the American mass media, including a [[New York Times]] featured interview<ref>{{cite news|last=Jane|first=Brody|title=Changing Our Tune on Exercise|url=http://well.blogs.nytimes.com/2012/08/27/changing-our-tune-on-exercise/|accessdate=7 February 2013|newspaper=The New York Times|date=August 27, 2012}}</ref> and other leading national<ref>{{cite news|last=Brooke|first=Axtell|title=How to Be A Shameless Woman: Making Peace With Our Bodies, Ourselves|url=http://www.forbes.com/sites/shenegotiates/2012/09/26/how-to-be-a-shameless-woman-making-peace-with-our-bodies-ourselves/|accessdate=7 February 2013|newspaper=Forbes|date=September 26, 2012}}</ref><ref>{{cite news|last=Dennis|first=Thompson|title=Need to Exercise More? Think How It Will Help You Now|url=http://health.usnews.com/health-news/diet-fitness/fitness/articles/2012/01/13/need-to-exercise-more-think-how-it-will-help-you-now|accessdate=7 February 2013|newspaper=US News|date=January 13, 2012}}</ref><ref>{{cite news|last=Deardorff|first=Julie|title=But I don't want to work out|url=http://www.chicagotribune.com/health/sc-health-0613-fitness-motivation-20120613,0,7603369.story|accessdate=7 February 2013|newspaper=Chicago Tribune|date=June 13, 2012}}</ref><ref>{{cite news|last=Sole-Smith|first=Virginia|title=All-day energy, every day|url=http://www.cnn.com/2012/12/28/health/health-all-day-energy/index.html|accessdate=7 February 2013|newspaper=CNN Health|date=December 28, 2012}}</ref><ref>{{cite news|last=Brodesser-Akner|first=Taffy|title=Beyond the Shake Weight|url=http://www.nytimes.com/interactive/2013/01/06/magazine/one-page-magazine.html?ref=magazine|accessdate=7 February 2013|newspaper=The New York Times}}</ref> and international news sources.<ref>{{cite news|last=McGinn|first=David|title=Pictures of buff bods: motivating or discouraging?|url=http://www.theglobeandmail.com/life/health-and-fitness/fitness/pictures-of-buff-bods-motivating-or-discouraging/article4103142/|accessdate=7 February 2013|newspaper=The Globe and Mail|date=April 29, 2012}}</ref><ref>{{cite news|url=http://michellesegar.com/press/PublicoMarch2012Full.pdf|accessdate=7 February 2013|newspaper=Publico|date=March 22, 2012}}</ref> Her research on rebranding exercise was also featured by the [[United States Department of Health and Human Services]]<ref>{{cite web|title=Better Reasons to Exercise|url=http://www.hhs.gov/news/healthbeat/2011/10/better_reasons_to_exercise.mp3|publisher=United States Department of Health and Human Services|accessdate=7 February 2013}}</ref> and The American College of Sports Medicine.<ref>{{cite web|last=Michelle|first=Segar|title=Active Voice: Rebranding Exercise|url=http://www.multibriefs.com/briefs/acsm/active10-30.htm|publisher=The American College of Sports Medicine|accessdate=7 February 2013}}</ref>
Segar was the first researcher to recommend that exercise should be rebranded (away from medicine and health) as a vehicle to foster daily energy, well-being, and success.<ref name="ijbnpa">{{cite journal|last=Segar|first=M. L.|coauthors=Eccles, J. S., Richardson, C.|title=Rebranding exercise: closing the gap between values and behavior|journal=. International Journal of Behavioral Nutrition and Physical Activity|year=2011|volume=94|issue=8|url=http://www.ijbnpa.org/content/pdf/1479-5868-8-94.pdf|accessdate=7 February 2013}}</ref><ref>{{cite news|last=Brody|first=Jane|title=To Keep Moving, Look Beyond the Physical|url=http://www.nytimes.com/2010/03/09/health/09brod.html?_r=1&|accessdate=7 February 2013|newspaper=The New York Times|date=March 8, 2010}}</ref> Her work indicates that when motivation is linked to distant, clinical, and/or abstract goals, health behaviors are not compelling enough to trump the other daily goals and priorities with which they constantly compete.<ref>{{cite journal|last=Segar|first=M. L.|coauthors=Eccles, J. S., Richardson, C.|title=Type of physical activity goal influences participation in healthy midlife women|journal=Women’s Health Issues|year=2008|volume=18|issue=4|pages=281–291|url=8. http://michellesegar.com/press/GoalsInfluenceParticipation2008.pdf|accessdate=7 February 2013}}</ref> Segar's research suggests that marketing and branding health behaviors for their instantaneous payoffs will better result in sustained motivation and behavior.<ref name="hindawi"/><ref name="ijbnpa"/><ref>{{cite web|last=Segar|first=Michelle|title=Interview With an Expert Who Studies Women and Exercise: Dr. Michelle Segar|url=http://www.womenshealth.gov/news/spotlight/2011/12.cfm|publisher=WomensHealth.gov|accessdate=7 February 2013}}</ref> These recommendations to improve public health were picked up by the American mass media, including a ''[[New York Times]]'' featured interview<ref>{{cite news|last=Jane|first=Brody|title=Changing Our Tune on Exercise|url=http://well.blogs.nytimes.com/2012/08/27/changing-our-tune-on-exercise/|accessdate=7 February 2013|newspaper=The New York Times|date=August 27, 2012}}</ref> and other leading national<ref>{{cite news|last=Brooke|first=Axtell|title=How to Be A Shameless Woman: Making Peace With Our Bodies, Ourselves|url=http://www.forbes.com/sites/shenegotiates/2012/09/26/how-to-be-a-shameless-woman-making-peace-with-our-bodies-ourselves/|accessdate=7 February 2013|newspaper=Forbes|date=September 26, 2012}}</ref><ref>{{cite news|last=Dennis|first=Thompson|title=Need to Exercise More? Think How It Will Help You Now|url=http://health.usnews.com/health-news/diet-fitness/fitness/articles/2012/01/13/need-to-exercise-more-think-how-it-will-help-you-now|accessdate=7 February 2013|newspaper=US News|date=January 13, 2012}}</ref><ref>{{cite news|last=Deardorff|first=Julie|title=But I don't want to work out|url=http://www.chicagotribune.com/health/sc-health-0613-fitness-motivation-20120613,0,7603369.story|accessdate=7 February 2013|newspaper=Chicago Tribune|date=June 13, 2012}}</ref><ref>{{cite news|last=Sole-Smith|first=Virginia|title=All-day energy, every day|url=http://www.cnn.com/2012/12/28/health/health-all-day-energy/index.html|accessdate=7 February 2013|newspaper=CNN Health|date=December 28, 2012}}</ref><ref>{{cite news|last=Brodesser-Akner|first=Taffy|title=Beyond the Shake Weight|url=http://www.nytimes.com/interactive/2013/01/06/magazine/one-page-magazine.html?ref=magazine|accessdate=7 February 2013|newspaper=The New York Times}}</ref> and international news sources.<ref>{{cite news|last=McGinn|first=David|title=Pictures of buff bods: motivating or discouraging?|url=http://www.theglobeandmail.com/life/health-and-fitness/fitness/pictures-of-buff-bods-motivating-or-discouraging/article4103142/|accessdate=7 February 2013|newspaper=The Globe and Mail|date=April 29, 2012}}</ref><ref>{{cite news|url=http://michellesegar.com/press/PublicoMarch2012Full.pdf|accessdate=7 February 2013|newspaper=Publico|date=March 22, 2012}}</ref> Her research on rebranding exercise was also featured by the [[United States Department of Health and Human Services]]<ref>{{cite web|title=Better Reasons to Exercise|url=http://www.hhs.gov/news/healthbeat/2011/10/better_reasons_to_exercise.mp3|publisher=United States Department of Health and Human Services|accessdate=7 February 2013}}</ref> and The American College of Sports Medicine.<ref>{{cite web|last=Michelle|first=Segar|title=Active Voice: Rebranding Exercise|url=http://www.multibriefs.com/briefs/acsm/active10-30.htm|publisher=The American College of Sports Medicine|accessdate=7 February 2013}}</ref>


Michelle Segar currently conducts research at the [[University of Michigan]] related to how to motivate people to prioritize and sustain health-related behaviors and coaches individuals in these processes. She is the associate director of the Sport, Health, and Activity, Research and Policy Center (SHARP) for Women and Girls, a 2013 Health Policy Fellow at the Center for Healthcare Research and Transformation, and a researcher at the Institute for Research on Women and Gender.
Michelle Segar currently conducts research at the [[University of Michigan]] related to how to motivate people to prioritize and sustain health-related behaviors and coaches individuals in these processes. She is the associate director of the Sport, Health, and Activity, Research and Policy Center (SHARP) for Women and Girls, a 2013 Health Policy Fellow at the Center for Healthcare Research and Transformation, and a researcher at the Institute for Research on Women and Gender.

Revision as of 03:06, 9 March 2013

Michelle L. Segar
File:Michelle-segar.jpg
Born
Alma materUniversity of Michigan
Known forSuggesting that exercise should be rebranded.
AwardsOutstanding Dissertation, Society of Behavioral Medicine
Scientific career
FieldsMotivation,
Positive Psychology,
Behavioral Economics
InstitutionsUniversity of Michigan

Michelle L. Segar is an American motivation scientist, writer, and speaker known for her research in creating sustainable motivation for exercise and other self-care behaviors at the University of Michigan.[1] Her work integrates ideas from marketing, positive psychology, and behavioral economics to understand and leverage the unconscious influences on the daily decision making that underlie sustained health, fitness, and well-being.

Biography

Michelle Segar received her undergraduate degree from the University of Michigan’s Residential College, studying how socialization and culture influence attitudes, motivation, and behavior. Between her undergraduate and graduate education she worked for the 25th Olympic Committee in Barcelona, Spain where she also ran with the Olympic Torch. After Segar received master’s degrees in Kinesiology and in Health Behavior-Health Education, she studied for and was awarded a doctorate in Psychology at the University of Michigan. Her dissertation about understanding how exercise goals undermine or promote sustainable participation was selected as the Outstanding Dissertation by the Society of Behavioral Medicine.[2] Segar now publishes her work in scientific journals and translates research into recommendations for use by fitness, health care, and health promotion organizations and practitioners.[3][4][5] She lives in Ann Arbor with her husband and son.

Research

Segar was the first researcher to recommend that exercise should be rebranded (away from medicine and health) as a vehicle to foster daily energy, well-being, and success.[6][7] Her work indicates that when motivation is linked to distant, clinical, and/or abstract goals, health behaviors are not compelling enough to trump the other daily goals and priorities with which they constantly compete.[8] Segar's research suggests that marketing and branding health behaviors for their instantaneous payoffs will better result in sustained motivation and behavior.[3][6][9] These recommendations to improve public health were picked up by the American mass media, including a New York Times featured interview[10] and other leading national[11][12][13][14][15] and international news sources.[16][17] Her research on rebranding exercise was also featured by the United States Department of Health and Human Services[18] and The American College of Sports Medicine.[19]

Michelle Segar currently conducts research at the University of Michigan related to how to motivate people to prioritize and sustain health-related behaviors and coaches individuals in these processes. She is the associate director of the Sport, Health, and Activity, Research and Policy Center (SHARP) for Women and Girls, a 2013 Health Policy Fellow at the Center for Healthcare Research and Transformation, and a researcher at the Institute for Research on Women and Gender.

References

  1. ^ "SHARP Leadership | U-M School of Kinesiology". University of Michigan. Retrieved 7 February 2013.
  2. ^ "Past Award Recipients | Society of Behavioral Medicine (SBM)". Retrieved 7 February 2013.
  3. ^ a b Segar, M. L. (19 June 2012). "Physical activity advertisements that feature daily well-being improve autonomy and body image in overweight women but not men". Journal of Obesity. Retrieved 7 February 2013. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  4. ^ Segar, M. L. (2006). "Go figure? Body-shaping motives are associated with decreased physical activity participation among midlife women" (PDF). Sex Roles. 55 (3): 175–187. Retrieved 7 February 2013. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  5. ^ Lazare, Jaimie. "Rebranding Exercise". Aging Well Magazine. Retrieved 7 February 2013.
  6. ^ a b Segar, M. L. (2011). "Rebranding exercise: closing the gap between values and behavior" (PDF). . International Journal of Behavioral Nutrition and Physical Activity. 94 (8). Retrieved 7 February 2013. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  7. ^ Brody, Jane (March 8, 2010). "To Keep Moving, Look Beyond the Physical". The New York Times. Retrieved 7 February 2013.
  8. ^ Segar, M. L. (2008). [8. http://michellesegar.com/press/GoalsInfluenceParticipation2008.pdf "Type of physical activity goal influences participation in healthy midlife women"] (PDF). Women’s Health Issues. 18 (4): 281–291. Retrieved 7 February 2013. {{cite journal}}: Check |url= value (help); Unknown parameter |coauthors= ignored (|author= suggested) (help); horizontal tab character in |url= at position 3 (help)
  9. ^ Segar, Michelle. "Interview With an Expert Who Studies Women and Exercise: Dr. Michelle Segar". WomensHealth.gov. Retrieved 7 February 2013.
  10. ^ Jane, Brody (August 27, 2012). "Changing Our Tune on Exercise". The New York Times. Retrieved 7 February 2013.
  11. ^ Brooke, Axtell (September 26, 2012). "How to Be A Shameless Woman: Making Peace With Our Bodies, Ourselves". Forbes. Retrieved 7 February 2013.
  12. ^ Dennis, Thompson (January 13, 2012). "Need to Exercise More? Think How It Will Help You Now". US News. Retrieved 7 February 2013.
  13. ^ Deardorff, Julie (June 13, 2012). "But I don't want to work out". Chicago Tribune. Retrieved 7 February 2013.
  14. ^ Sole-Smith, Virginia (December 28, 2012). "All-day energy, every day". CNN Health. Retrieved 7 February 2013.
  15. ^ Brodesser-Akner, Taffy. "Beyond the Shake Weight". The New York Times. Retrieved 7 February 2013.
  16. ^ McGinn, David (April 29, 2012). "Pictures of buff bods: motivating or discouraging?". The Globe and Mail. Retrieved 7 February 2013.
  17. ^ Publico. March 22, 2012 http://michellesegar.com/press/PublicoMarch2012Full.pdf. Retrieved 7 February 2013. {{cite news}}: Missing or empty |title= (help)
  18. ^ "Better Reasons to Exercise". United States Department of Health and Human Services. Retrieved 7 February 2013.
  19. ^ Michelle, Segar. "Active Voice: Rebranding Exercise". The American College of Sports Medicine. Retrieved 7 February 2013.

External links

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